Association of Tree Care Professionals

ATCP In The Canopy

Business EN ↓ 7 episodes

ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field. We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorsh...

Author

Association of Tree Care Professionals

Episodes

ATCP in the Canopy | Ep 9: The #1 Tree Guy - Jake Seidenstricker of Jake's Top Notch Tree Service 11.07.2026 1:04:16

Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a guy who built a thriving tree care business from a garage sale hustle and a borrowed chainsaw. Get ready for a conversation packed with hard-earned lessons on pricing, leadership, and giving back. Host and ATCP Committee Member Austin Lee sits down with fel...

ATCP in the Canopy | Ep #8: Tree Care Insurance Specialist Greg Johnston on Hidden Coverage Gaps 22.06.2026 43:33

Ask most tree care owners about insurance and you'll hear the same thing: the rates are brutal and there's nothing they can do about it. Greg Johnston disagrees. In this episode of ATCP In the Canopy, host Austin Lee sits down with Greg Johnston, a tree care insurance specialist at Granite Insurance, to break down how tree service companies actually drive their own insurance costs, where...

ATCP in the Canopy | Ep 7: Jason Smith of Palfinger on Knuckle Booms, Grapple Saws & Buying Smart 15.06.2026 40:08

Welcome to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode goes deep on the machines reshaping how trees come down, and one of the people who helped put them on the map. Host and ATCP Committee Member Austin Lee sits down with Jason Smith, Tree Care Sales Manager at Palfinger USA. Jason helped pioneer the knuckle boom crane with a grapple saw fo...

TCP in the Canopy | Ep 6: Board Certified Master Arborist Alex Shy on PHC's Importance in Tree Care 03.06.2026 1:16:46

Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. Episode 6 brings one of the most dynamic conversations we've had in the canopy yet — and we're just getting started. In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Shy — Board Certified Master Arborist, ATCP Founding Board Member, and owner o...

ATCP in the Canopy | Ep 5: Alex Wright on Marketing Discipline, Grit & Scaling 855TreeMan 18.05.2026 57:59

Welcome to another episode of ATCP in the Canopy , the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Wright, owner of 855TreeMan in Charlotte Hall, Maryland. Alex is one of the most marketing-savvy operators in the tree care space, building a multi-million dollar tree service from a single yellow yard...

ATCP in the Canopy | Ep 4: Sarah Porter & GIB — The Family-Built Business Changing Insurance Claims 07.05.2026 48:17

Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Sarah Porter, Operations Manager of Global Insurance Billing (GIB) — the family-owned, family-operated team helping tree care contractors actually get paid what they're worth on insurance claims. Sarah shares the GIB...

ATCP in the Canopy | Ep 3: Mark Goodpasture on Grit, Growth & Building a Lasting Tree Business 24.04.2026 50:31

Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Mark Goodpasture, owner of GE Tree Service in Petersburg, Indiana and a Founding Board Member of the ATCP. Mark's journey is one of grit, faith, and relentless growth. From running a skidder at 14 and star...