Association RevUP

"[Associations] are banking 60% of our revenue on four days out of the year - and only 20% of members engage.” If that statistic scares you, it should. While association events lead to both connection and revenue, associations are missing opportunities for their next big program by not thinking bigger. In this season finale of the Association RevUP Podcast , host Carolyn Shomali is joined by...

"We trust them with their money, but we can't trust them with their expertise?" Podcast mic drop. Imagine the progress that could be made if associations consistently invited partners (and their expertise) into the conversation. That's what John Bacon , ASAE’s Vice President of Enterprise Sales, is challenging associations to do: go beyond the dollars and recognize partners as st...

“How do we continue to sustain this for another 30 years?”  If sustainability, advocacy, partnerships or a new generation of members is of importance for your association, this is a 13-minute episode you won't want to miss. Find out how the Association of Progressive Rental Organizations (APRO) is engaging a new generation of members to advocate for its industry in Washington. And, how a long-term...

"This year moving into 2025, we have eliminated the Expo Floor." If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA) . In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the...

"I think what we're doing is trailblazing."  We don't often hear 'trailblazing' associated with associations, but that's exactly how Thad Lurie describes the most recent initiative of the American Geophysical Union (AGU) in episode 3. Effectively reaching the youngest career professionals is an ongoing challenge for associations in the quest to remain relevant. In les...

"We need to take these things that are ideas and figure out if they even have legs before we spend a bunch of time and money and invest in them." What would it look like if your association acted like a startup? That's the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards (AAVSB) and Elizabeth Engel of Spark Consulting. Learn how...

"Clinical research is not cheap." Season 2 of the Association RevUP podcast celebrates the stories of associations who are utilizing business to bring about real change in their industries. In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Col...

“ We all like change. When it fits the way we like change.” The final episode of the inaugural season of the Association RevUP  podcast focuses on how to approach the one thing that so many people shy away from: change.   Skot Waldron  is the author of the book  Unlocked: A-52 week guide for the Intentional Leader .  In Episode 8, he shows us how identifying both the elements of change and the per...

“Often, technology is considered an impetus, a barrier, something that you have to deal with, and it shouldn't be that way.” Technology has the power to advance the financial, operational and strategic goals of our associations. But often we view technology as something we have to use and not something that can propel our business – and our missions – forward.    In Episode 7, Duane Capuano (Succe...

“The value is in the extraction of the insights and the actionability from the data.”    Joe Colangelo (Bear Analytics) reminds us that the true value of data emerges for our associations when we know what to look for and how to use it to drive business decisions. In Episode 6: RevUP Data to Drive Business, Colangelo is joined by Vinnu Deshetty (EVA), Thad Lurie (AGU), Maneesha Manges (High Road S...

“Maybe you don’t always think of yourself this way, but associations are authority.”   When associations operate with that mindset, corporate outreach becomes less of an "ask" and more of a business opportunity. In Episode 5, Lori Zoss Kraska (Growth Owl, LLC) shares how association business teams can effectively connect with Fortune1000 companies to develop partnerships, including:   Why corporat...

“We had partners that literally thought that their investment with us was a donation and not a business decision.” In Episode 4, Tracie Clemmer of the International Downtown Association (IDA) shares how she transformed IDA’s sponsors into long-term partners with real association impact. This 24-minute episode is for you if your association is ready to begin a partnership program, or if you're read...

“We're all in sales.” Park Howell is the Founder of Business of Story and helps purpose-driven organizations drive results through the business of storytelling. And he's right - if we are conveying the message of our association to our audience, we are all in sales.   Listen to Episode 3 as Howell is joined by Brittany Shoul (MCI), Jay Blankenship (MCI), Lori Zoss Kraska (Growth Owl) and Chris Smi...

"Not anyone can sell. We are all experts." Jodi Ashcraft is the Director of Media and Event Sales for the American Psychological Association (APA) and says treating your association sales team like the experts they are is one way to show their work is valued. Listen to Episode 2 as Ashcraft (APA) and Carrie McIntyre of Navigate share four areas of focus for any sales leader working to elevate the...

"The reason why culture is so important for driving growth is culture drives behavior....the organizations that change culture the fastest, win." Episode 1 is live and we're starting with a deep and fascinating dive into association culture with author and culture strategist, Jamie Notter. During the course of the season, we will explore specific aspects of association business. But if we want imp...

It’s not always easy talking about association business. But, what if it’s not what we are saying, but how we are saying it?  Introducing,  Association RevUP , a new podcast presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali that will get everyone in your association talking about revenue health.  Yes, we know what you are thinking…  ‘Another podcast?!’  And...