Association of Specialty Cut Flower Growers (ASCFG)

Send us Fan Mail Understanding industry trends and market forecasts is essential for flower farmers and floral businesses looking to plan strategically and stay competitive. Drs. John Dole (NCSU) and Charlie Hall (TAMU) will explore current trends shaping the floral industry, from consumer preferences to supply chain shifts, and provide insights into what’s expected in the months ahead. We’ll also...

Send us Fan Mail Searching for an alternative revenue stream in this uncertain economy? Do you want to begin selling to florists but not sure where to start? This webinar will walk you through the essential steps for entering the florist market with confidence. Join the renowned Ellen Frost of Local Color Flowers as she covers what florists look for in a new grower partner—quality standards, consi...

Send us Fan Mail Selling to wholesale customers, whether they’re florists, designers, or resellers, requires a clear understanding of their needs and expectations. Join the fabulous Erin McMullen of Rain Drop Farms as she offers a practical introduction to building successful wholesale relationships and preparing your farm or floral business to sell at scale. We’ll cover what wholesale buyers prio...

Send us Fan Mail Unusual economic conditions are putting new pressure on flower farmers and floral businesses. Join Jenny Marks from Trademarks Flower Farm as she provides practical guidance on how to track profitability—and how to make smart operational adjustments when the numbers call for change. You’ll learn straightforward methods for monitoring key financial metrics, spotting trends, and ide...