Association Hub Podcast

Ever wondered what makes the NZ Marketing Association tick? Their member value proposition is a catchy one: "We help marketers be brilliant!" Cool, right? Dive into our latest episode as we chat with John Miles, the chief flag-waver (aka CEO) over at MA . You'll hear about everything from innovative tricks on generating revenue to having a blast while still nailing that serious association busines...

Microlearning has rapidly gained popularity in recent years. And associations, recognising its potential, are increasingly integrating it into their strategies to promote lifelong learning, increase member engagement and generate additional revenue. In this episode, Tony Maguire, Regional Director ANZ at D2L , explores the nuances of microlearning and its role in optimising member experiences. Dur...

Dive deep into the world of personalised member experience with this episode of the Association Hub Podcast. Discover how tailoring member interactions can revolutionise engagement and retention rates. Our special guest Eva Roden, COO of the Australian Medical Association (Victoria) , takes us through her organisation's remarkable journey in creating customised experiences for their diverse member...

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima are joined by Deanna Varga from Mayvin Global, an expert in supporting associations with revenue generation and diversification strategies. The episode dives deep into innovative ideas for generating additional income beyond traditional membership models and events. Deanna shares her extensive experience delivering...

In this episode of the Association Hub Podcast, hosts Angela Shelton and Olena Lima dive into a captivating conversation with Belinda Naville, Chief Operating Officer of the Australian Property Institute. They explore the key principles and strategies for building and leading high-performing teams, focusing on the importance of effective communication, customer-focused business structures, and tra...

In this episode of the Association Hub Podcast, hosts Angela and Olena dive deep into the world of online communities and their importance in building stronger membership. Joined by special guest Venessa Paech , Australia's leading online communities specialist and Director at Australian Community Managers , they explore the latest trends and strategies for creating engaging and vibrant online com...

In this episode, Angela sits down with Paula Rowntree, an experienced professional in the events industry, to discuss key strategies for designing successful business event strategies. Paula shares valuable insights based on her extensive experience in the business event, association, and not-for-profit sectors.

In this episode of the Association Hub Podcast, Braden Clark, CEO of the Aotearoa New Zealand Association of Social Workers (ANZASW) , joins as a guest to discuss the importance of a well-crafted member value proposition (MVP) statement . Braden shares his experience of reshaping ANZASW's MVP statement to make the association more relevant and engaging, especially for younger members. The team wor...

In this podcast interview, we explore the importance of effective leadership in the association industry and its impact on organisational growth, featuring Marianne Kintzel’s transformative journey as the leader of the RWTA. We delve into the challenges she faced initially and how she overcame them, showcasing her adaptability and problem-solving skills, while also examining the role of associatio...

Creating meaningful connections and delivering relevant content is the essence of effective marketing. For associations and membership organisations, this means understanding the evolving needs of potential and current members and creating personalised messaging that truly resonates with them. In this episode, we discover the power of personalisation and chat with Chris Grice, Chief Operating Offi...

In this episode of the Association Hub podcast, hosts Angela Shelton and Olena Lima delve into the fascinating world of branding in the Association sector. They discuss the importance of clear mission statements, strong brand identities, and brand culture. The episode features an exclusive interview with Billie Cox, General Manager - Business Development at AUSactive (formerly Fitness Australia),...

Welcome to the first episode of Association Hub Podcast! Join hosts Angela Shelton and Olena Lima as they kickstart their podcast journey, sharing the reasons behind starting the show and their vision for the future. Learn how you can actively participate in the podcast and be part of the vibrant Association Hub community. Get ready to ignite your curiosity and embark on this exciting adventure wi...