Angela Shelton & Olena Lima

Association Hub Podcast

Business EN ↓ 87 episodes

For Curious Association MindsLooking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals! Join hosts Angela Shelton and Olena Lima as they dive into the most pressing issues facing the APAC Association sector. From membership growth to online communities, from alternative sources of revenue to governance, they cover it all!

Author

Angela Shelton & Olena Lima

Category

Business

Latest episode

Oct 14, 2025

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Episodes

#36: How $500 Can Save the Future of an Industry with Leisha Jordan, NGINA 17.06.2024

Join us on the Association Hub Podcast as we chat with Leisha Jordan, Marketing & Communication Manager at the Nursery & Garden Industry NSW & ACT Ltd (NGINA) . Discover how Leisha led a groundbreaking campaign that revitalised the future of the nursery and garden industry by bringing in young talent and addressing significant skill shortages. With a budget of just $500, this campaign...

#35: Why Implementation Stalls & How to Reignite Progress, with Rosie Yeo 12.06.2024

Are you confident that your association is maximising its strategic potential? Delve into the critical topic of strategy execution with Rosie Yeo, a strategist, on this episode of the Association Hub Podcast. Host Angela Shelton and Rosie explore why many associations stumble when bringing their visionary plans to life. They provide practical advice on how to ignite progress and stay true to your...

#34: When Member Experience Takes Centre Stage with John Chatterton, ACS 03.06.2024

In this episode of the Association Hub Podcast, we're joined by John Chatterton , Chief Experience Officer of the Australian Computer Society . John shares how ACS has combined six key departments—Member Insights, Innovation and Product Development, Marketing, Events, Partnerships, and Member Services—with the sole goal of delivering exceptional member experience. Learn how they use data insights,...

#33: Is a Career in Associations Even a Thing? with Joanne Phillips 06.05.2024

Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field. Meet Joanne Phillips , a dedicated association executive who has navigated her career through vastly different industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills...

#32: Accidental Association Professional with Donna South 30.04.2024

In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world. Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset. Ideal for both experienced professionals and those new to the field, Donna's sto...

#31: Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox 22.04.2024

In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA) , as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget. Hear about the extensive consultation process that...

#30: Unmasking Imposter Syndrome in Association Leadership with Sam Osborne 15.04.2024

In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method facilitator. They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal. The conversation covers how aligning true values with actions can help combat feelings of...

#29: A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland 08.04.2024

Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients. Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're d...

#28: Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers 13.03.2024

In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success. The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for c...

#27: Uniting Differences: Inclusive Design Strategies for Associations with Dr Manisha Amin 05.03.2024

Dive into an eye-opening chat with Manisha Amin, CEO of the Center for Inclusive Design , on this episode of the Association Hub Podcast. Manisha brings warmth and wisdom as she unfolds the secrets of inclusive design, showing us how it's more than just a buzzword — it's a game changer for associations. Through lively stories and practical advice, discover how thinking about everyone, including th...

#26: Leading Through Change: IAP2 Transformative Journey with Marion Short 26.02.2024

In this inspiring episode of the Association Hub Podcast, host Olena Lima sits down with Marion Short, CEO of the International Association for Public Participation (IAP2) Australasia as she shares her story of a comprehensive transformation that touches every aspect of association management. Discover how IAP2, as a peak body for community and stakeholder engagement, navigates the unique challeng...

#25: Leading from Within: Self-Leadership for Association Success with Mel Kettle 19.02.2024

In this session, we dive into an enriching conversation with Mel Kettle, an internationally recognized thought leader in fully connected leadership and communication. Mel joins us to explore the vital topic of self-leadership in the world of association professionals. As we chat, Mel shares valuable insights and practical tips to enhance self-leadership skills specific to our association industry....

#24: Blending Creativity and Strategy in Association Marketing with Ariel Tate, ADA 12.02.2024

In this episode of the Association Hub Podcast, Olena Lima engages in a conversation with Ariel Tate, Marketing and Communications Manager at the Australian Dental Association. Ariel and Olena delve into the unique challenges and opportunities of association marketing, emphasising the importance of understanding industry nuances and leveraging member data effectively. Reflecting on the essential b...

#23: The Evolution of Industry Partnerships with Jo Kane, RIMPA 05.02.2024

In this episode, join us for a look into The Evolution of Industry Partnerships with Jo Kane, COO of Records and Information Management Practitioners Alliance  We'll uncover the critical role these collaborations play, not just in records and information management, but across the association space. Jo will share valuable insights from her organisation and discuss broader strategies that are resha...

#22: A House of Brands: Uniting the Swimming Pool and Spa Industry to Deliver Better Member Value with Luke Daly, SPASA 29.01.2024

In this episode of the Association Hub Podcast, join Olena Lima as she is chatting with Luke Daly, Chief Information Officer of the Swimming Pool & Spa Association of Australia and New Zealand (SPASA) . This conversation marks the second part of our exploration of SPASA's expansive and innovative journey. In this chat, Luke shares the association's approach to brand management, revealing how S...

#21: Start with the Why Not: Challenging Conventions to Drive Association Innovation with Lindsay McGrath, SPASA 29.01.2024

This podcast topic invites listeners to explore the transformative power of questioning established norms within their associations. It's about encouraging a culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership. Join host Angela Shelton and guest Lindsay McGrath, CEO of Swimming Pool & Spa Association o...

#20: Future Trends and Predictions for 2024 in the Association Sector with Belinda Moore, Angela Shelton & Olena Lima 08.01.2024

In this episode, join hosts Angela Shelton and Olena Lima in a thought-provoking discussion with Belinda Moore to explore the upcoming trends and predictions that are shaping the Association Sector in 2024. This conversation delves into the latest developments and technological advancements that are pivotal for association professionals. As we navigate these evolving dynamics, our guests offer a g...

#19: Evolution of Association Membership Models, with Belinda Moore, SMS 18.12.2023

Join us in this episode with Belinda Moore as we explore the 'Evolution of Association Membership Models.' We'll dive into the shift from traditional structures to modern, AI-driven strategies, highlighting the trends that are shaping how associations connect with members. Tune in for insightful perspectives and actionable tips on adapting to this dynamic landscape in the association space.   🌐 L...

#18: Board Leadership with Purpose with Laura Bos, SCA (Qld) | Small Steps 4 Hannah 07.12.2023

In this episode, join us for an inspiring conversation with Laura Bos, as we delve into 'Board Leadership with a Purpose'. She is the General Manager of Strata Community Association (QLD) and a Board Member of Small Steps for Hannah. "If you are passionate about it, you will make it happen." Laura Bos Discover how a deep-seated passion for leadership can beautifully dovetail with the art of giving...

#17: Engaging the Youth: Inside Student Edge's Million-Member Journey with Damien Langley​​​​, Student Edge 27.11.2023

In this episode of the Association Hub Podcast, we're chatting with Damien Langley, co-founder of Student Edge, a platform uniting 1.3m young members, providing them with exclusive student discounts, study & career tools, jobs, paid surveys, competitions, learning, news & more. Damien shares the journey of Student Edge, its growth, and the adaptations they've made to stay relevant and effe...

#16: The Future of AI Member Engagement with Stephen Myers-Los, Trybz 21.11.2023

In this episode, we welcome Stephen Myers-Los, the innovative force behind Trybz, a dynamic online community platform tailored for associations. Dive into 'The Future of AI Member Engagement' as we explore the power of non-generative AI to transform member engagement strategies. Prepare for an enlightening chat brimming with expert knowledge, real-world examples, and forward-thinking perspectives...

#15: Balancing Success and Well-Being in Association Leadership with Liana Busoli, Big Life 30.10.2023

In an increasingly demanding professional landscape, the quest for success can often tip the scales towards burnout. This episode aims to explore the fine line between career growth and personal well-being. We're joined by Liana Busoli from Big Life, who brings a wealth of knowledge in personal development and organisational health. Together, we'll discuss practical approaches and tangible solutio...

#14: Leveraging Education Programs to Build Value Across Your Association with Jonathan Jones, IPWEA 23.10.2023

Join us for an engaging discussion with Jonathan Jones from IPWEA, as we delve into 'Elevating Your Association Through Innovative Educational Programmes.' Explore the intersection of creativity and strategic planning in crafting educational initiatives that not only reinvigorate the joy of learning but also significantly enhance the value proposition of your association. Don't miss this stimulati...

#13: Tapping Into Association Talent with Louise Roper, Revise Recruitment 10.10.2023

Ever been stumped trying to recruit the right talent for your association? You're not alone. In our chat with Louise Roper, the main brain behind Revise Recruitment, we dive deep into the nitty-gritty of association recruitment. In this conversation, Louise talks about the tricky balance of finding people who know the industry and those with member engagement and association management skills. But...

#12: Navigating AI in Sponsorships & Partnerships with Julian Moore, SMS 03.10.2023

Join us in an insightful conversation with Julian Moore, Australia's leading sponsorship and partnership manager and an unabashed AI geek. In this episode, we'll explore how AI is transforming partnerships and what to expect in the coming year across the APAC region. Julian's unique perspective combines technology enthusiasm with deep industry expertise, providing Association Professionals with ac...

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