Association Amplified Podcast

<p>Your members want to know what they get for their dues. IDFA can tell them: about $15 for every dollar.</p> <p>Tom Wojno, Executive Vice President and Chief Strategy and Operating Officer at the International Dairy Foods Association, walks host Dan Stevens through the exercise behind that number. Every two years, he asks each team one question: if IDFA didn't exist tomorr...

How do you guide 42,000 members across 180 countries when every department touches their journey? AMPP's Anastasia Fidati (Senior Manager, Global Member Experience) and Chris Leake (Director of User Experience) share how they map what members are trying to do, from passing a certification to attending their first conference. Chris explains the service blueprints his team uses for digital-only...

<p><b>The TaleWind team debriefs ASAE Annual 2026 and the association trends that stood out: the AI shift, the eLearning surge, and what happens to the print magazine next.</b></p> <p>Fresh from Indianapolis, Dan Stevens sits down with Breanna Perrelli and Kristy Devantier of TaleWind Digital to share what association leaders are working on right now: member engagemen...

What does a year of pulse polling say about the association sector? Amy Hissrich, ASAE's VP of International Affairs, built the State of Associations Report to find out, and the answers cut across finances, meetings, membership, and AI. Amy and Dan get into: <ul> <li>Why 40% of associations see finances getting worse</li> <li>Why retention beating revenue as the top ch...

The typical sponsor picks one item from the media kit, renews it every year, and never hears from anyone about what they're trying to accomplish. That pattern caps your revenue at whatever they bought first. This episode of Association Amplified is about bundling: growing sponsor spend from inventory you already sell, without raising a single price. You'll get three working bundle plays...

<span style="font-weight: 400">Why are you sending this email? Xander Sobecki asks that before every send—and the answers have made the Surplus Line Association of Illinois real money.</span> <span style="font-weight: 400">Sobecki built his association's email program from the ground up, and in this episode, he shares what that looks like in practice: aud...

Sponsored content and member value aren't at odds—but most associations treat them like they are, and leave revenue on the table as a result. In this episode, Marcus and Breanna get into what digital sponsorship looks like when content is the product: tiered formats that don't require heavy sponsor lift, a product and services directory as an underleveraged revenue tool, and how to carry...

Chances are your association is doing work your members don't know about. Either it never made it online, or it did, and nobody could tell why it mattered to them. Ryan Wells is the VP of Digital Strategy at the American Medical Association, where he's spent nearly a decade making one of the oldest and most recognized medical organizations in the country findable and relevant to its memb...

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Every piece of content your association publishes is either building your membership pipeline or disappearing into the internet. The difference is usually gating.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In this episode, Marcus and Brean...

Most association podcasts don't fail because the topic is wrong. They fail because the podcast was built around what the organization wants to say—not what the listener wants to hear. In this episode of Association Amplified, Marcus and Breanna get into what actually makes an association podcast worth making. They cover how to decide whether a podcast is the right format at all, what separate...

<strong>Bonus episode.</strong> This conversation originally aired as part of our monthly <em>Association Amplified LIVE</em> series—a 30-minute live discussion with association leaders about growth, engagement, and digital strategy. We’re sharing the replay here for podcast listeners who couldn’t join us live. Associations create a lot of content. Very little of it earns r...

<strong>Sponsored content can “work” and still not renew. Why?</strong> In this episode, Marcus and Breanna dig into why sponsors walk away even when attendance is solid and feedback is positive—and what associations often miss when they focus too heavily on brand awareness. They explore the difference between one-off sponsorships and real content partnerships, why letting sponsors dri...

Most associations aren't struggling with digital engagement because they lack content. They're struggling because members can't find it. In this episode of Association Amplified, Breanna and Marcus unpack why engagement issues are usually publishing problems—not content ones. Associations are already producing valuable articles, webinars, videos, podcasts, and events, but fragmented...

?️ In this episode of <em>Association Amplified</em>, hosts Marcus Leite and Breanna Perrelli tackle a challenge every association faces: making content that truly <strong>lands</strong>. It’s not just about <em>what</em> you say—it’s about <em>when</em>, <em>where</em>, and <em>to whom</em>. You'll learn why <strong&g...

<p class="" data-start="2260" data-end="2337"><strong data-start="2260" data-end="2337">Your content isn’t the problem. Your strategy—and your outcomes—might be.</strong></p> <p class="" data-start="2339" data-end="2517">In this episode, Marcus Leite and Breanna Perrelli break down why mem...

<p class="p1">Ever feel like you’re stuck in a never-ending cycle of creating content? What if you could get more value from what you’ve already made—without stretching your team (or budget) too thin?</p> <p class="p1">In this episode, Marcus Leite and Kristy Devantier break down how associations can repurpose, amplify, and even monetize their content with a f...

<p data-start="1425" data-end="1774">Feeling overwhelmed with everything your association needs to accomplish? You’re not alone! In this episode of Association Amplified, host Marcus Leite sits down with Kristy Devantier to break down how association leaders can optimize their teams, delegate effectively, and know when to bring in outside expertise to maximize impact.<...

<span style="font-weight: 400">Why do some association messages inspire action while others get ignored? The secret lies in storytelling. </span> <span style="font-weight: 400">In this episode of </span><i><span style="font-weight: 400">Association Amplified</span></i><span style="font-weight: 400">, host...

? <strong>The Big Question</strong>: Are your members drowning in emails? A consolidated content calendar can turn the chaos into a strategic, engaging experience that boosts retention, revenue, and non-dues income. <strong>In This Episode: </strong> <ul> <li>- Learn why scattered, siloed content strategies lead to member fatigue and disengagement.</li> &l...

<strong>Maximizing Event Content: The Untapped Opportunity</strong> Your annual event is packed with valuable content—so why let it disappear after the closing session? In this episode, <strong>Marcus Leite</strong> and <strong>Randell Mauricio</strong> reveal how associations can <strong>turn event moments into year-round engagement and revenue.</stron...

In this episode of <em>Association Amplified</em>, host Marcus Leite sits down with Randell Mauricio to explore how associations can transform their websites into powerful engagement hubs. Learn how to drive member value, generate revenue, and position your association as an industry leader. What's covered in this episode? <ul> <li><strong>Website as a Hub:</s...

Struggling to retain members or convert non-members into loyal participants? In this episode, Marcus Leite chats with Dan Stevens, founder of WorkerBee. TV, about using education, accreditation, and badging to bridge the member value gap. Learn how associations can: <ul> <li>Become trusted sources for career-advancing education.</li> <li>Design engaging, high-quality conten...