Assistant to the CMO

In the fifth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI has quietly become the thing that decides which vendors get recommended, and whether anyone can yet measure it. LinkedIn's three-year study with Bain reports that 94% of B2B buying groups consult an LLM before speaking to sales, and argues AI retrieves whoever is already trusted ra...

AI learns to buy. Customers learn to doubt. In the fourth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI moving into the buying itself is a real shift to build for now, or a loud launch that most customers are not ready to use. OpenAI put a checkout inside ChatGPT and the ad money arrived fast, but Will and Harjot split on what it means. Wi...

AI starts buying the ads. Cannes insists humans still own the strategy. In the third episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about two stories that turn out to be the same argument: AI agents moving into ad buying, and Cannes declaring that AI handles production while humans keep the strategy. The episode opens on agentic ad buying, with Meta wiring...

AI is the new storefront. Trust leaves your site. In the second episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI now choosing what people buy opens a door for challenger brands or locks the biggest brands further ahead. A Bain and Walpole study found that 82% of high spend luxury shoppers now start with an AI, and both hosts agree the front d...

In the first episode of Assistant to the CMO , Lexie Meskouris speaks with Will Nash and Harjot Singh about two opposite moves happening in AI and marketing: OpenAI putting ads directly inside ChatGPT answers, and brands loudly promising they do not use AI at all. The episode starts with what ChatGPT ads actually look like. They are not banners off to the side. They are sponsored cards that appear...