Aspire with Emma Grede

Kristin Cavallari became a household name before she'd even graduated high school, and spent the next two decades building a life, a business, and a family under constant public scrutiny. But this conversation isn't just about the version of her life you've seen on screen. In this episode, Kristin sits down with Emma for a candid conversation about money, financial independence, and what it actual...

In today’s solo episode, Emma dives into real listener questions: the actual mechanics of building from nothing, starting a business with no capital, why having no money can be an advantage, plus more nuanced questions about navigating your career, handling tricky mentors, and knowing when to quit. She also gets into more personal reflections about her marriage, what her life looked like in her tw...

Alicia Lyttle is the CEO of AI InnoVision and one of the clearest voices teaching entrepreneurs and operators how to actually use AI to make money. Her clients run from solo founders to Fortune 500 companies and US government agencies. She's been teaching people how to build online for 25 years, long before the current AI wave. People call Lyttle the Queen of AI for good reason. The AI conversatio...

Patrick Ta built one of the most successful beauty brands in the world after dropping out of high school, filing for bankruptcy at 21, and spending years building his career one client at a time. What started with a makeup kit and a dream eventually led to working with some of the biggest names in the world, launching Patrick Ta Beauty, and becoming one of the most influential makeup artists of hi...

Julia Collins has spent much of her life chasing big goals,first to prove herself and then to save the planet.  The path took her from restaurant kitchens in New York City to Silicon Valley boardrooms, where she became the first Black woman to co-found a unicorn and raised more than $450 million in venture capital. But it also came with heartbreak, burnout, a co-founder fallout, and years spent tr...

Jackie Aina has been building in public for 17 years. She didn't just grow an audience, she helped define what it meant to be a Black woman with a voice in the beauty industry. But influence was never the end goal. After nearly two decades as one of YouTube's most recognized creators, Jackie took $250,000 of her own money and started a fragrance brand. Not a makeup line — a fragrance brand. Her ch...

Hiring is the single most consequential thing you do when you're building anything. Get it right and it compounds. Get it wrong and it costs you years. In today's episode, Emma is sharing the thing she's come to believe is true: the team you build is the most honest reflection of how well you know yourself. This is the real version of what Emma's looking for when she's sitting across from a candid...

Gary Vaynerchuk has spent the last two decades understanding where culture and consumer behavior were headed long before the rest of the world caught up. He was early to YouTube, Twitter, TikTok, creator commerce, and live shopping. But this conversation is about more than algorithms and internet trends. In this episode, Gary sits down with Emma to talk about the real reason most people stay stuck...

Bethenny Frankel turned a TikTok account into a $20-million-a-year business without a plan or a brand of her own. She had a vision and a set of deal terms that no one in the industry has been able to replicate, or get her to explain, until now.  In this conversation, Emma gets Bethenny to do the thing she never does: open her playbook. Bethenny shows the work behind it all—the deal structures, the...

Sarah Jakes Roberts is not a traditional entrepreneur. She’s the daughter of Bishop T.D. Jakes, one of the most prominent pastors in America. Sarah became a mother at 13—and in the years that followed, she carried the weight of that story in public, under a spotlight she never asked for.  This conversation is about what happens when the thing you’re most ashamed of becomes the thing you build from...

Victoria Beckham is one of the most famous women in the world. But behind the headlines is a business story that took nearly two decades to build. She entered fashion with every reason to be dismissed. A Spice Girl. A celebrity. A public figure trying to be taken seriously in an industry that rarely gives second chances. The skepticism was loud. The losses were public. And at one point, she lost c...

This one is a little different. For Emma, sitting down with Oprah Winfrey wasn’t just another interview — it was a full circle moment. A conversation years in the making with someone who helped shape how she thinks about success, ambition, and what’s possible. In this special episode, Emma shares her conversation from The Oprah Podcast — one of the most honest conversations she’s had about her deb...

Tory Burch started her company in 2004 with a single store on Elizabeth Street in New York City, a friends and family round of funding, and a belief that purpose and business belong in the same sentence. Twenty two years later, she has 400 stores in 70 countries. And she still hasn't had lunch. In this conversation, Tory sits down with Emma to talk about what it really took to build one of the mos...

Emma sits down with Tara Mohr, author of the bestselling ‘Playing Big’, for a conversation that started as an interview and turned into something much more personal. Tara has spent over a decade helping women understand why they hold themselves back — not from the outside, but from within.  Together Emma and Tara get into why your self-doubt gets loudest right when something actually matters, the...

Emma’s debut book, Start With Yourself, is out today. This is the episode she’s been building toward since the very beginning of Aspire.  She’s doing something she’s never done on this podcast before. She’s taking on your questions about what’s at the heart of the book, including:  The core ideas behind her framework for work and life Why this isn’t just a book for someone wanting to start a busin...

What does it mean to build something so successful that it outgrows you, and then start again from nothing with your name legally off the table? Bobbi Brown built one of the most iconic beauty companies in the world. She was 37 when she sold it, stayed for 22 years, then eventually pushed out of the business that carried her name. She waited out a 25-year non-compete, and on the day the clock ran...

Emma sits down with Kimora Lee –  fashion icon, entrepreneur, and founder — to talk about building one of the most influential brands in fashion and the lessons she learned about power, ownership, and knowing her worth. Kimora helped build Baby Phat into a cultural phenomenon, but behind the success were hard truths about being in rooms, contributing at the highest level, and still not getting wha...

Emma sits down with Cardi B, global superstar, entrepreneur, and now founder, to talk about what actually changed once she understood where her power sits. Cardi didn’t come into this industry with a co-sign. She came in figuring it out in real time, investing her own money, navigating bad deals, and slowly realizing she’d been making everyone else rich before herself. Now, as a two-time Grammy wi...

Monique Rodriguez built Mielle Organics from her basement into a billion-dollar brand and did it without a blueprint. In this episode of Aspire, Monique shares the real story behind building one of the fastest-growing beauty brands in the world–from bootstrapping with her husband’s paycheck to risking their home, navigating criticism, and ultimately selling to Procter & Gamble while remaining CEO....

Allie K. Miller has been working in AI for nearly 20 years, and she says most of us aren't even close to using these tools to their full potential. Today, she's going to teach us exactly how to change the way we work, think, and operate with AI. Allie built teams at IBM and Amazon, advises companies like Google, OpenAI, and Salesforce, and TIME named her one of the 100 Most Influential People in A...

In this episode, Emma sits down with financial educator and entrepreneur and everyone’s RichBFF, Vivian Tu to unpack why women are still the least likely to talk openly about money  and what it ultimately costs them.  Vivian grew up translating bills for her immigrant parents and then went on to earn six figures on Wall Street before walking away from a $625K salary to build something on her own t...

Emma has known Rich Kleiman for 20 years. In all that time, they've never talked about where he actually came from, until now. What came next was one of the most honest conversations we've had on the podcast.  The hardest story to change is the one you tell yourself. For Rich, it wasn't a lesson,  it was survival. He grew up navigating a volatile home on the Upper West Side. With a mother battling...

Sometimes you can reach a point in your career when everything looks right on paper, but feels completely wrong.  And wanting something different doesn’t make you ungrateful, it signals growth.  But the next step is where a lot of people make emotional decisions. They quit without having a plan, waiting to feel ready before they make a move, or talking themselves out of it entirely. In this episod...

The truth is, most of us weren’t taught how to manage our money, we were taught not to talk about it.  From salary transparency and investing to honest discussions about debt and risk, women are left out of the conversation. Today’s guest, Tori Dunlap, is trying to change that. She’s built HerFirst $100K into a multi-million dollar education platform by helping women reshape their relationship wit...

Mori Taheripour is one of the leading negotiation experts in the country,  but her most important lesson may be this: negotiation has nothing to do with conflict and everything to do with knowing your worth.  The Wharton professor has spent the last 22 years teaching people how to ask for what they want, not by using scripts or tactics, but by rebuilding the self-belief that life slowly chips away...