Ask The Agents

In this episode of Ask the Agents , CEO Chelsea Bonner takes a no-holds-barred look at the New South Wales government’s recent budget announcement to build new film studios and why it's completely missing the mark! If you’re an Australian creative, filmmaker, actor, or industry ally, you can’t afford to miss this deep dive into the real issues plaguing our film and television sector . Apologies in...

In this episode of Ask the Agents, Chelsea Bonner breaksdown her Top 10 Content Creation Essentials every digital creator needs to knowin 2025. Whether you're just starting out or levelling up your personal brand, these are the no-BS, real-world strategies that talent managers are talking about everyday.  We breakdown: + The latest platform algorithm updates from Meta, YouTube,and TikTok +  Why co...

In this episode of Ask the Agents , Chelsea Bonner CEO sits down with Jessica Gilbert, Director of ICON Management Melbourne, to unpack what makes a great modelling portfolio and why it’s more crucial than ever in the age of AI. Whether you're a working Australian model, a freelancer, or just starting out, this episode breaks down the strategy behind test shoots, the science of a folio that books,...

With the rapid rise of generative AI, traditional modelling and acting jobs are evolving fast. In this special episode of Ask the Agents, Chelsea Bonner, CEO of ICON Management, speaks directly to working and aspiring models and actors about how to stay relevant and protect their careers in the digital age. You’ll learn why building a strong personal brand on social media is your best defence agai...

The fashion and entertainment industry is changing fast andif you're a working model, photographer, makeup artist, stylist, or creative, you're probably already feeling it. In this episode of Ask The Agents, we breakdown why jobs are drying up, how AI is disrupting campaigns, and what you can do to stay competitive in 2025 and beyond. We share real data, career-saving strategies, and advicefrom in...

In this episode of Ask the Agents, we sit down with Sam Nolan, Head of the Acting Division at ICON Management. An industry veteran Sam has worked with top acting agencies in Australia and Los Angeles USA. Whether you're a trained actor, a model wanting to break into screen work, or just starting out, Sam shares expert insight into what casting directors actually want, how self-tapes get shortliste...

Are you thinking of becoming a content creator or influencer but don’t know where to start? In this episode of Ask the Agents, listen to Rebecca Egan the Head of Creators at ICON Management, as she breaks down exactly how to build a sustainable and successful career in content creation in 2025. Rebecca shares her personal journey — from intern to leading one of the top creator divisions in Austral...

In this episode of Ask the Agents, Chelsea Bonner breaksdown the reality of talent contracts for models, actors, influencers, content creators, and performing artists. She explains why the ATO classifies talent as independent contractors, what this means for tax deductions and business structure, and how to navigate agency relationships for long-term success. Learn why agency commissions are an in...

Do you dream of becoming a top model but don’t know how to get signed by a modelling agency? This episode is packed with insider advice from top industry experts to help you take the right steps and avoid common mistakes. Chelsea Bonner, Founder & CEO of Icon Management, breaks down exactly what agencies look for, the best ways to submit your application, and how to stand out in a competitive...

Do you really need a professional modelling portfolio to get signed? Before you spend thousands on a photoshoot, listen to this episode! Chelsea Bonner, Founder & CEO of Icon Management, shares insider knowledge from top modelling agencies about what actually matters when applying. In this episode, we cover: • Do agencies require a professional portfolio before signing you? • How to create a s...

In this episode of Ask the Agents, Chelsea Bonner breaks down the real role of agents in the modelling, acting, and content creation industries. She explores whether it’s possible to succeed without representation, the financial realities behind agency commissions, and the key benefits of having an agent in your corner. Chelsea explains how agents secure jobs, manage career opportunities, and inve...

Want to break into modelling, acting, or content creation? In this episode of Ask the Agents, Chelsea Bonner, Founder and CEO of Icon Management, reveals exactly what top agencies and brands are looking for in 2025. She shares expert insights on career paths, how AI is reshaping the industry, and why social media is now a non-negotiable tool for success. Chelsea breaks down the realities of the in...

What does it really take to succeed in modelling, acting, or content creation? If you're navigating the fashion, entertainment, or digital industries, this podcast gives you insider knowledge on building a thriving career. I’m Chelsea Bonner, Founder & CEO of Icon Management, and I’ve spent over 20 years in talent management, modelling, acting, and influencer marketing. I’ve seen firsthand wha...