Ask April Porter Podcast

Are you dreaming of turning your business into a successful franchise? Or maybe you’re an emerging franchisor navigating the early stages of growth? In this episode, we sit down with Kara Martin , a seasoned franchise consultant, to unpack the strategies, challenges, and opportunities every franchisor needs to know. What You’ll Learn in This Episode: The most common mistakes new franchisors make (...

In this episode, we dive into the essential year-end financial moves small business owners need to make to set themselves up for success in 2025. From tax-saving strategies to optimizing cash flow and revenue planning, we share the insider tips used by wealthy entrepreneurs to stay ahead of the game. Whether you’re aiming for financial clarity, strategic growth, or a better work-life balance, this...

In this engaging conversation, Corey Piper from Piper Media Group discusses the importance of video marketing for small businesses and franchises. He shares insights on how video can enhance customer engagement, improve close rates, and drive sales. Corey emphasizes the need for strategic video content that resonates with audiences and the value of community support in the franchising world. He al...

April Porter and guest, Carl Udler, discuss the intricacies of the franchising industry, emphasizing the importance of relationships and networking. They explore the unique aspects of franchising, including the roles of franchisors and franchisees, and the necessity of trusted suppliers. The discussion shifts to the critical role of technology in franchise operations, particularly in cybersecurity...

April Porter discusses the critical transitions businesses face at the end of the year, especially in the context of the upcoming election year. She emphasizes the importance of tax strategies, legal compliance, and the need for a positive mindset as businesses prepare for 2024 and beyond. The conversation also highlights an upcoming workshop designed to equip business owners with the necessary to...

In this conversation, April Porter emphasizes the critical role of small business owners as the true leaders of the nation, highlighting their struggles and responsibilities. She encourages them to step into leadership roles, especially as they navigate the challenges posed by recent years and prepare for significant changes in 2024 and 2025. The discussion covers the importance of being informed...

April Porter, member of the Titus Advisory Board at the Titus Center for Franchising, dives into a timely topic: the myth of semi-absentee and absentee ownership in the franchising world. April shares insights from a recent consultation with franchisees who assumed they’d be able to maintain a minimal time commitment, only to find that building a profitable business required more than anticipated....

Are you running toward something, or are you running away from something? April dives deep into the psychology of business motivation, exploring how your mindset can impact your actions and ultimately, your success. She draws parallels between business ownership and horror movie scenarios, showing how focusing on the wrong thing can lead to unnecessary pitfalls. April provides real-world strategie...

In this episode of The Infinite Franchisee Show , host April Porter sits down with Alicia Miller, founder of Emergent Growth Advisors and a former multi-unit franchisee, to explore the intersection of franchising and private equity. Alicia shares her unique perspective on scaling franchises, drawing from her experience both as a franchisee and an advisor to franchise management teams and private e...

Angela Skurtu, a licensed marriage and family therapist and certified sex therapist, tells about the challenges entrepreneurs face in balancing their business goals with nurturing their relationships. April and Angela discuss the dynamics between risk-taking entrepreneurs and risk-averse partners, the impact of financial fluctuations on relationships, and the importance of self-care and hobbies. T...

Join April as she discusses her lifelong passion for advocating for small business owners, stemming from her childhood experiences with justice and fairness. She highlights the systemic challenges faced by small businesses, particularly in the franchising world, and emphasizes the importance of community support in navigating global events and crises. She encourages small business owners to prepar...

Explore the philosophical question of whether the ends justify the means, particularly in the context of entrepreneurship. She emphasizes the importance of defining one's vision for business success, which encompasses sanity, wealth, and gratitude. The conversation delves into the challenges of time management for business owners and the necessity of prioritizing personal well-being. April also ad...

One of the most common struggles Franchisees and small business owners are facing right now is finding employees. Many believe the increase in unemployment benefits is the cause – but what if they’re wrong? Candidates are learning to value themselves in a different way, so employers may need to attract them in a different way. Of course, in any environment, we don’t just want to find an employee,...

April was a guest on "Brand & Grow Your Coaching Practice", a podcast hosted by Brian Hilliard. Here is that conversation with Brian. We hope you enjoy it! Subscribe & Review: - If you enjoyed this episode, please subscribe and leave a review. Your feedback helps us reach more business owners like you! Subscribe to our YouTube channel ⁠ https://www.youtube.com/@askaprilporter4473...

In this episode, we sit down with Angela Skurtu, a licensed Marriage and Family Therapist and certified sex therapist, to explore the intricate dynamics that entrepreneurs face in their personal relationships. Angela provides keen insights into how risk-taking business owners and their more steady, risk-averse partners navigate challenges like financial stress, intimacy, and family life. Angela Sk...

Angela Louis, the founder of Adaptive Leadership and a powerhouse fractional COO, joins April this week to discuss the vital role of leadership in small businesses and franchises. Angela shares her extensive experience in human resources and operations, emphasizing the importance of hiring the right people, effective communication, and building strong processes. She also highlights the benefits of...

Jeremy Pourbaix, founder of Franchise Flippers, is the guest this week on the podcast. We talked about his journey from running multiple franchise locations to recognizing the need for a better way to exit the franchise world. Jeremy shares his personal story of scaling a successful franchise and the challenges he faced when trying to sell his businesses. We discussed the key trends contributing t...

In this two part episode, April Porter welcomes Lisa Gregory, founder of Coaching Matters, for a deep dive into the Human Performance Technology (HPT) model, which explains why people underperform and we highlight the challenges in franchise systems, where misalignments between expectations and reality can lead to underperformance and strained relationships. Tune in to learn how to bridge the gap...

In this two part episode, April Porter welcomes Lisa Gregory, founder of Coaching Matters, for a deep dive into the art and science of training and development. Whether you're a seasoned franchisor or just starting, this episode offers valuable insights into how to effectively train and support franchisees. Tune in to learn how to bridge the gap between franchisees and franchisors, enhance tra...

There is a sickness spreading throughout the franchising community, particularly among underperforming franchisees. Franchisors often view underperformers as bad franchisees, but the root cause of underperformance is a larger problem. Franchisors typically learn how to be franchisors from other franchisors, creating an echo chamber that discourages innovation. Underperformance is a symptom of a vi...

In this insightful episode, April Porter delves deep into the art and science of crafting your ideal customer avatar. April shares her proven strategies for identifying and understanding your target audience, emphasizing the importance of a detailed customer avatar dossier. Discover how to fine-tune your marketing efforts, increase engagement, and drive growth for your business by truly knowing yo...

Join us for an engaging conversation with April as she delves into the television program 'The Chosen' and its profound impact on its audience. Discover why April is a passionate fan, as she highlights the show's captivating content, creative brilliance, and innovative business model. This episode also explores the critical role of a mission statement, the power of storytelling, and th...

Join April Porter and Andy Tenney discuss three strategies to put more money back into small business owners' pockets in 2024.  The first strategy is to opt into a class action lawsuit against MasterCard and Visa, which could result in significant financial compensation. If you choose this strategy, add "April Porter" to the referral space on the form. https://www.certaintyteam.com/s...

In this inspiring conversation, April explores the incredible power of belief and gratitude in attracting what you desire. April shares a personal story about losing her wallet and how maintaining a positive mindset throughout the ordeal showcased the power of the law of attraction. Learn how to harness these principles to balance your emotions and bring more positivity into your life. Resources M...

In this episode, we dive into a common challenge faced by small business owners: the employee mentality. Many entrepreneurs unintentionally bring employee activities and mindsets into their businesses, which can hold them back from achieving true success. We’ll explore the three telltale signs of an employee mindset and how to overcome them. 1. Feeling Unsatisfied with the Business Experience 2. L...