Ask April Porter Podcast

Not every franchise struggle is a failure—and not every opportunity is the right fit. In this episode of the Ask April Porter Podcast , April sits down with Marcos Moura, a seasoned franchise leader whose journey includes early challenges, hard lessons, and long-term success with Amada Senior Care. Together, they unpack what most franchisees don’t realize until it’s too late: success isn’t about p...

As we step into a new year, this episode marks both a reflection on the journey so far—and an exciting new beginning. For the past five years, this podcast has served franchisees through The Infinite Franchisee® Show , becoming one of the only weekly resources dedicated to franchisee success. But as the franchising landscape has evolved, so has our mission. In this episode, April Porter explains:...

Feeling stressed, overworked, or stuck in the chaos of running your business? In this episode, April Porter explains why gratitude isn’t just a nice-to-have—it’s a business strategy that can transform your life and your company. You’ll discover: • Why focusing on gratitude for your future success can shift your actions and mindset today. • The connection between quantum physics, energy, and the de...

Are you struggling to price your products or services correctly? Many small business owners undervalue their offerings because they tie price to worthiness or time spent rather than the real value they provide. In this episode, April Porter dives into the key principles of pricing that actually reflect the impact you deliver . You’ll learn: Why worthiness and time aren’t the right metrics for pric...

Is AI making entrepreneurs smarter — or quietly making them more dangerous? In this episode, April Porter breaks down a real-world case where ChatGPT produced a confident, well-written, and completely illegal business plan — and why that’s becoming a serious problem for entrepreneurs who rely on AI without understanding its limitations. From franchise law violations to 1099 contractor misclassific...

In this episode, Oko Choi shares her inspiring journey of launching Thank You Cleaners as a single mom, serving the military community with 100% green cleaning solutions. She opens up about perseverance, innovation, finding a market gap, and navigating her first year as an entrepreneur. In This Episode, You’ll Learn: • How Oko went from working nonstop during COVID to launching her own business •...

In this episode, April Porter interviews Michael Reeder, a CPA specializing in franchisee accounting and tax strategy. They discuss the unique challenges faced by franchisees, the importance of professional guidance in navigating the franchise journey, and the critical differences between cash flow and profitability for new business owners. Michael emphasizes the need for franchisees to understand...

If you own a restaurant, coffee shop, or food franchise, this episode is a must-listen. April breaks down exactly how to grow your catering revenue using real examples from franchise clients who’ve outperformed industry trends. She shares practical tips for building recurring catering partnerships, empowering your team to sell naturally, and creating systems that generate volume without burnout. E...

What role does faith play in your business? In this powerful episode, April Porter opens up about how belief in Jesus can transform not just your mindset, but your entire approach to business ownership. She explains why resilience and self-awareness are the two essential skills for growth — and how faith makes developing those skills easier, calmer, and more grounded in purpose. You’ll discover: T...

Too many franchise owners struggle with constant turnover and leadership gaps because they promote based on convenience instead of readiness. In this episode, April Porter shares how to build a true leadership development system — one that cultivates talent from within and ensures your business always has strong, prepared people ready to step into the next role. You’ll discover: The essential skil...

Franchisees often find themselves working harder than ever — but not necessarily growing faster. That’s exactly why April created the Infinite Franchisee® Conference , a first-of-its-kind event built to help franchise owners evolve into strategic CEOs, increase profitability, and build scalable, sellable businesses. In this episode, you’ll hear: April’s personal journey from overworked franchisee...

In this eye-opening episode of the Infinite Franchisee Show, April Porter tackles one of the most common — and most damaging — behaviors plaguing business owners: ghosting professional meetings. But this isn't just about etiquette. April reveals how this single habit exposes a deeper immaturity that will sabotage your success as an entrepreneur, and shares the neuroscience behind transforming...

In this eye-opening episode of the Infinite Franchisee® Show , April Porter shares the story of a new franchisee who’s unintentionally setting themselves up for failure — by skipping a critical step prescribed by their franchisor. Using this example, April dives into the root of the problem: the scarcity mindset and lack of financial planning that hold so many business owners back. Listeners will...

On this episode of the Infinite Franchisee® Show , April Porter explores how our subconscious programming can dictate our actions—and sometimes hold us back from reaching our full potential. From skipping opportunities due to assumptions about cost or difficulty, to repeating habits that don’t serve us, April explains why conscious awareness is key to making better decisions in business and life....

Most franchise conferences give you theory and inspiration—then send you home with a longer to-do list. The Infinite Franchisee Conference is different. In this episode, April Porter shares exactly what makes this event so unique and why it’s built for single-unit and multi-unit franchisees who want actionable tools, done-with-you implementation, and immediate results . From the Obsessed Entrepren...

Franchisees are small business owners — but too often, lawmakers don’t see it that way. That misunderstanding has nearly excluded franchisees from critical legislation in the past, from tax credits to PPP funding. In this episode, April Porter shares her experience at the Franchise Advocacy Summit in Washington, DC , where franchisors, franchisees, and suppliers gathered to push for the American F...

AI is revolutionizing search — and it’s about to upend how customers find your business. In this forward-thinking episode, April Porter breaks down her conversation with Sean Goldsmith of Grow Global , one of the world’s leading AI experts in franchising. Together, they explore how AI-driven search results are pushing websites and SEO down the page — and what this means for business owners who hav...

Are you working harder than ever in your business… but not seeing the growth you dreamed of? In this powerful solo episode, April Porter, CEO of Secretsos™ and creator of the Franchise Growth Formula, delivers a wake-up call for entrepreneurs and franchise owners. She explains why most business owners unknowingly cap their own growth by relying on outdated skills, refusing help, and staying in the...

What happens when a passion project becomes a true business with community impact? In this inspiring episode, April Porter interviews Secretsos™ Small Business Grant winner Leanna Smith, owner of Therapy: A Feel-Good Boutique in Salem, Oregon. Leanna shares her entrepreneurial journey from real estate to retail, the meaning behind her boutique’s name, and how winning the Native American Business O...

Great leaders don’t just set the vision — they bring people along with them. But for small business owners and franchisees, that’s easier said than done when your team spans four different generations with vastly different values, communication styles, and work ethics. In this episode, April Porter breaks down how to understand, connect with, and motivate Baby Boomers, Gen X, Millennials, and Gen...

Most franchisees start their journey as first-time business owners — eager for time freedom, financial growth, and the lifestyle franchising promises. But 81% of franchisees get stuck in single-unit ownership, unable to scale beyond the first location. Why? Because operational training alone isn’t enough. In this episode, April Porter reveals the telltale signs you’re ready for more professional d...

What if the real reason your franchisees aren’t hitting their numbers has nothing to do with the sales training you’re providing? In this episode, we break down why more scripts, webinars, and role-play sessions often fail to move the needle — and what you should be focusing on instead. You’ll learn how mindset, subconscious beliefs, and fear of rejection silently sabotage sales performance — and...

Tired of paying 40% of your revenue in taxes while hearing about billion-dollar corporations paying almost nothing? In this eye-opening episode, CPA and tax strategist Mackenzie Swanson from Reader CPA Group reveals how small business owners can legally use the same tax code strategies that companies like Amazon employ to dramatically reduce their tax burden. What You'll Learn: Why Amazon paid...

Discover why having the same franchise model, systems, and playbook doesn't guarantee success. April Porter shares her personal journey from burnout to breakthrough and reveals why some franchise owners thrive while others struggle—and it has nothing to do with working harder or following the manual better. In this episode, you'll learn April's 5-step growth framework, plus the mindset...

Are you stuck in the daily grind of "keeping the doors open" while your business growth stagnates? In this episode, April Porter reveals the exact 6-step prioritization framework that helps franchise owners and small business owners break free from busy work and focus on revenue-generating activities that actually move the needle. What You'll Learn: Why most business owners spend 80%...