Ask April Porter Podcast

Dozens of times, we always hear people complain about the lack of accountability and we hear a lot of reasons behind that. When you’re always blaming other people for their lack of accountability, why not ask yourself why these things are happening. Could it be that you never provided other tools to help anyone on how to really teach accountability? For today’s episode, we will talk about blame an...

Your franchisor's company is in the business of selling franchises and the bottom line of the franchisors is solely based on selling business and territories and your bottom line is selling the products and services to the final customer. Therefore, you have different priorities and different choices. With that being said, you also have different core values. In a business sense, when we talk abou...

The franchise industry is supposed to make you your own boss. That’s what you’re told. That’s the truth you believe because that’s what was said to you when you signed for it. However, with today’s episode, I want you to know the truth. It’s time to get real and sometimes when we get real, some people might not like what we are saying, however, I want you to know today’s truth and that is the Fran...

There’s a misconception about customer avatar that it’s all just about being an advanced marketing strategy or an advanced marketing concept that only impacts the marketing and the sales division of your business. That’s what people believe. However, with today’s episode, we will highlight the 4 ways that customer avatars significantly impact your business for the better and will raise your bottom...

We always hear that teachers and first responders should make more money. With the difference to the entertainment industry where actors make so much money. And with that, for today’s episode, we’re gonna learn the secret to this income prosperity and how you can leverage it to increase your bottom-line. Knowing this secret will definitely help you in making that big bucks! Keep up with April here...

In starting your own business, what factors lead you to that decision? Is it because you’re unhappy with being an employee? Is it because of your hobby? Or is it because of wanting to do what you love?  There’s this one thing that drives us to start our own business, we all have it in us and that is passion. Passion is often a catalyst for becoming a business owner because that’s where our ex...

As business owners, we get into business for many reasons. However, we have this one reason that drives us to do better, and that is to provide a better environment for our employees. Today, we’re going to talk about a very important topic which is how to identify and respond to the threats to your business, the factors we need to consider in making sure our environment is safe not just physically...

Every customer has what we called a buyer's mentality, a survival instinct to protect themselves. Customers tend to put up this mental barrier so that they can remain in control of the situation they are in. They are subconsciously afraid that they're gonna be taken advantage of. In today's episode, I will talk about overcoming the buyer's mentality. As a salesperson, how do we overcome this buyer...

One of the most common struggles Franchisees and small business owners are facing right now is finding employees. Many believe the increase in unemployment benefits is the cause – but what if they’re wrong? Candidates are learning to value themselves in a different way, so employers may need to attract them in a different way. Of course, in any environment, we don’t just want to find an employee,...

Today, April will introduce you to the Franchise Gap, first explaining what it is. Non-franchisees may discover that the same gap applies in their business and industry, but has eluded them until now. So, April will also shed light on how to know if you have stumbled into the gap and the number one way to begin closing the gap. Spoiler alert: you can start closing the gap even while you listen to...

Your host April Porter gives an overview of what the Infinite Franchisee Show is all about and how to make the most of the strategies and content you will receive. April introduces you to the concept of SWAG and gives a preview of how to achieve it by leveraging executive strategies to build your business. Prepare to be inspired by April’s story of how she became a successful multi-unit franchisee...