Ask April Porter Podcast

In this week's show, we are talking about why you aren't getting the referrals you want. I know each and every one of you out there probably has an amazing referral program that you are very proud of, you've probably given a lot of thought to the reward that you're offering your clients to refer new clients to you and you feel that there's a lot of value embedded in that reward, you probably also...

Lately it seems as though the world has been operating on the thinking that you are either right or wrong, left or right, up or down, black or white, yes or no. Today we are talking about the need for gray space in society again and the effect that a "black and white world" can have on your business. Register for the Franchise Growth Formula Masterclass on February 7, 2022 here: https://www.franch...

For today's topic, we're talking about “Without A Win-Win You Are Always Loosing”. Also we discuss here how compromising what you desire is actually a losing situation. Find out why. For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchisee Show LIVE every Monday at 12:00pm EST): www.facebook.com/groups/ifzcommunity Ke...

Scott is an award-winning online marketer, 3x best-selling author, top podcaster, and speaker, and is the go-to specialist for converting traffic, establishing connections, creating income, and building personal brands on LinkedIn. He shows business owners how to not only use the power of LinkedIn to grow their business but how to implement social media to make themselves stand out without paying...

Welcome to 2022! It is a new year and that means we have written our goals down for this year and we are ready to hit the ground running to achieve them. (If you haven't finished your goal setting yet, that is okay). This episode is for everyone who has or has not put their goals to paper, this episode is even for you in the middle of the year facing a big decision that you have to make.  All...

For today's topic, we're talking about “Will your business survive 2022”. And I know it sounds kind of apocalyptic, because everything we've already gone through in 2020, and 2021. But it is such an important conversation to have and to have right now. With that being said, I’m going to give you 3 suggestions that you should start doing now in order for your business to survive if ever something l...

For today’s episode, we're going to be talking about showing up for yourself. We have to start it by getting really, really clear on our goals. And this doesn't just mean business goals. This means personal goals as well. So, I want you all to ask yourselves right now, am I playing full out? Am I doing what I need to be? Doing to reach my goals? Find more about it in this episode! For more busines...

For today’s episode, we have Rebecca Monet, the CEO and Chief Scientist of zoom Oracle profiles, and I cannot wait for her to share with you what ZX Oracle is and why it requires a mind like hers, to create it, and to unveil it to help the franchising industry as a whole. She will also talk about how you can take the oracle assessment and find out about your result through zorko profiles.com. If y...

For today’s episode, I’m going to give you a secret that I personally use in every strategic decision that I make. Always remember that you need to have two reasons in implementing a strategy. If you are facing the toughest decision you need to make in order to solve the problem you are currently facing most especially in your franchise business, this episode will definitely help you! For more bus...

For today’s episode, we have Ashely Monk who is the owner of Ania, an online advertising agency that helps service based businesses feel less overwhelmed about growing their business and no longer worried about where their next client will come from. Ashley helps business owners simplify their online marketing and generate leads through Facebook ads, social media, amazing content, and email market...

For today’s episode, we have a very special guest. She is Kelsey Kerslake, the co-creative director and business coach at Pine gate road, and the aligned business. And over the last decade, she has helped hundreds of online business owners build their brands, and online presences. She believes deeply that everyone has the potential to make their dreams a reality, and has a passion for supporting o...

For today’s episode, we are going to talk about our company, the Ask April Porter. We’re going to learn the deep reason why I started this company, its mission, and where is it going. This story that I have will definitely resonate to people inside the Franchising Industry. I am so excited to share this story to you today! For more business tips and strategies, join the Franchisees Focused on Infi...

For today’s episode, we are talking about Customer Avatar. As a Franchisee, are you curious about what is really the difference between having an ideal customer profile and having a Customer Avatar? With today’s episode, I will talk about these different concepts and how it is very important for you, as a franchisee, to know and understand the difference. With this, we will get into how Customer A...

For today’s episode, we will talk about Top Franchisees’ Advice. I will debunk the idea that you need to follow the process or the footsteps of your other franchisor for you to be successful in your field. Here’s why I’m challenging it, many times, what’s working for top franchisees, will not work across the board. And so when a new franchisee goes up and says “What are you doing? What is your sec...

Robert Zarco is the Founding Partner of the Miami-based boutique law firm of Zarco Einhorn Salkowski & Brito, P.A. He has built a reputation of success and changing lives of small businesses for over 35 years by passionately protecting the legal rights and interest of Franchisees and other underdog commercial business clients nationwide and internationally. He is known as a creative solution-o...

Robert Zarco is the Founding Partner of the Miami-based boutique law firm of Zarco Einhorn Salkowski & Brito, P.A. He has built a reputation of success and changing lives of small businesses for over 35 years by passionately protecting the legal rights and interest of Franchisees and other underdog commercial business clients nationwide and internationally. He is known as a creative solution-o...

For today’s episode, we’re going to talk about the one silent killer of your business, the thing that you thought is making your business successful, however, in actuality, is the sole reason why you’re slowing down and immediately killing your business. Do you know what that is? It’s perfectionism. As an entrepreneur, we always strive for perfectionism. However, we need to remember that when we t...

What is equity for you? Do you know how to achieve or build this? For today’s episode, we will talk about the equity in your franchise and I’m going to give you the two ways to build equity in your business and how to move forward with it. “Businesses that are absentee are valued at a higher multiplier when it comes times to sell.” What is equity? How to grow your business to maximize equity in it...

For today’s episode, we have another amazing guest, Jonathan Fortman, an Attorney who concentrated his practice on representing franchisees in claims against their franchisors. He has represented franchisees successfully in courts throughout the United States and also consult to individuals who are looking to purchase a franchise. He is a member of ABA Forum on Franchising and also a member of AAF...

We have a very special guest this week! Amy Mancuso is the Executive Director of the American Association of Franchisees and Dealers. One of her key responsibilities is the membership aspect of the AAFD, which includes being responsible for acquiring new members and developing recruitment strategies to grow membership as well as focusing on retention and engagement. Listen in to Amy and April's di...

What makes a great Franchisee? We all have different characteristics, strengths, and weaknesses. In this episode, we are diving into the four different types of Franchisees. What is your type? And what sets you apart from other franchisees? Listen in to find out! For more business tips and strategies, join the Franchisees Focused on Infinite Success Facebook Group (and watch the Infinite Franchise...

Today we are switching up the acronym of K.I.S.S. - Keep It Simple Stupid... to K.Y.S.S. – Keep Your Sales Simple. In order to keep it simple, you need to have two things present in every single sales situation in order to close the sale. Listen in to this episode to get these sales strategies. You don't want to miss it! If you are ready to learn the simple franchise growth formula for achieving u...

A franchise brand is like an ecosystem. Every part of the system relies on another part of the system. The system as a whole thrives most when all parts are working symbiotically. The areas of the franchise ecosystem include the franchisor, the franchisee, and the employees of the franchisee.  In this episode, I am covering how you are a business builder and how you, as a franchisee, can crea...

“We don’t want to be marketing in an immature way. We need to be sophisticated in our marketing.” Being sophisticated in marketing is where you can leverage your customer avatar and move into high ticket offers. This episode covers the immature ways to market and how to avoid doing them. Plus, how to establish sophistication in your marketing in order to generate more sales in your business. For m...

Being a business owner does not mean you are only responsible for your job. As the owner, you are also responsible for your employees and their jobs too! You need to empower your employees to understand the concepts and train them on how to handle their job well. This can be overwhelming, so in this episode, April covers how to put yourself in your employees’ shoes to better understand their persp...