Carmen Salameh
Asian Business Owners - A.B.O.
Asian Business Owners is the podcast that explores the real human journey behind building a business in Asia. Hosted by Carmen Salameh, each episode features honest conversations with founders, entrepreneurs and business leaders across Asia. I go beyond the highlight reel to talk about the parts of entrepreneurship people relate to most deeply: doubt, loneliness, pivots, identity shifts, pressure, resilience and the quiet wins that rarely make headlines. Through candid conversations with founders and solo episodes, you’ll hear the stories behind the businesses, practical lessons learned the ha...
Where to listen?
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Episodes
KEY MOMENT: Why Some of the Best Career Changes Aren't Planned 08.07.2026 12:26
The biggest career changes aren't always the ones we plan. In this Key Moment from my conversation with Mehroo Turel, coach and founder of Mums@PLAY, we talk about unexpected career pivots, listening to yourself and how every chapter can prepare us for the next one, even if you realise it afterwards. 🎧 To (re)listen to the full episode with Mehroo : Transition & Reinvention: From Miss India t...
7 Decisions That Changed My Business Over the Last 12 Months 01.07.2026 12:53
Over the past 12 months, my business has changed. I made a series of decisions that didn't lead to a big breakthrough but changed how I operate and the direction of my business. In this solo episode, I share the seven decisions that had an impact on my marketing agency and my podcast. I talk about: • Building a personal brand • Refining my positioning • Learning to delegate more • My realisation a...
She Finally Listened to Herself | Jerwine Bonafe Que 24.06.2026 1:01:55
Growing up, Jerwine followed the path that made sense. A stable career, a secure future and a life that looked successful from the outside. But she had something else on her mind. There was always a creative side of her asking for more. In this conversation, Jerwine shares what it took to leave accounting behind, build THE BLOMSTRE in Hong Kong and trust herself enough to create a life that finall...
KEY MOMENT: Stop Chasing the Top, Look How Far You've Come 17.06.2026 17:40
After more 80+ founder conversations, there are certain moments that stay with me. This week, I'm revisiting a powerful excerpt from my conversation with entrepreneur and podcaster Rasheed Shroff. We talk about progress and the tendency many founders have to focus on what's next while overlooking how far they've already come. We all felt felt behind, impatient or stuck comparing ourselves to bigge...
5 Mistakes That Made Me a Better Founder 10.06.2026 10:46
A few years ago, when I started my business, I thought I had a pretty good idea of what entrepreneurship would look like. I knew it would be difficult, I knew I would have to work hard. What I didn't expect was how many of the biggest lessons would come from mistakes. The kind that cost time, energy, confidence and opportunities. In this solo episode, I share five mistakes I've made as a founder a...
He Walked Away From the Life He Was Supposed to Have | Aurelien Joly 03.06.2026 46:41
What happens when the life you imagined for yourself no longer feels right? Growing up in France, Aurelien Joly thought he would become a doctor. His family supported that path and his future seemed largely mapped out but as he got older, something didn't feel quite right. A decision to study languages, learn Chinese and move abroad eventually led him to Asia, where he would build a completely dif...
4 Things We Should Stop Glamorising About Entrepreneurship [FOUNDER REALITY] 27.05.2026 15:04
Entrepreneurship is often portrayed as freedom, flexibility and independence. But once you’re actually building a business, the reality feels much more nuanced and emotionally heavier. In this solo episode, I talk about four things we should stop glamorising about entrepreneurship and what founder life has genuinely looked like for me while building my marketing agency and this podcast in Hong Kon...
The Reality Behind Michelin Stars | Olivier Elzer On What It Really Takes to Build at the Highest Level 20.05.2026 35:30
Olivier Elzer returns to Asian Business Owners for a deeper conversation about what it really takes to build and sustain excellence over time. Known for earning multiple Michelin stars and building a successful restaurant group in Hong Kong, the Olivier Elzer Hospitality Group, Olivier shares the lessons entrepreneurship has taught him about pressure, humility, consistency and long-term thinking....
5 Things I Wish I Knew Before Starting My Business [FOUNDER REALITY] 13.05.2026 14:46
When I started my marketing agency and podcast, I had no real idea what I was doing. A few years later, I’ve learned that entrepreneurship is less about having everything figured out and more about learning to navigate uncertainty. In this solo episode, I share five things I wish I knew before starting my business. I talk about: Unstable revenue Why being good at your work is not enough How confid...
The Bigger the Event, The Harder It Became to Connect | The Story Behind Hong Kong FinTech Week 06.05.2026 48:08
After starting his career as a journalist, Anthony Sar spent years interviewing founders, CEOs and industry leaders. Until one day, he realised he didn’t want to just tell their stories anymore, he wanted to build. In this episode, we talk about what it takes to move from observing to building, pivot across industries and stay relevant over time. Anthony shares how he built Finoverse, the company...
After 80+ Founder Conversations, This Is What Actually Stays [REPLAY] 29.04.2026 14:45
After more than 80 conversations with founders, I realised that I don’t remember everything, I remember one thing., one perspective, one piece of advice. That may be enough to change how I think and decide. In this solo episode, I reflect on what really stayed with me after all these conversations and how it changed the way I listen. I talk about: how little we actually retain from conversations s...
I Thought I Had the Right Career, Until I Didn’t: Leaving Corporate Life and Starting Over Abroad 22.04.2026 19:09
For a long time, I thought I was on the right path. Good job, stable career, clear trajectory but something didn’t feel right. After years in the corporate world in Paris, I hit a wall: burnout, loss of motivation and a growing feeling that I needed to change something. In this solo episode, I (re)share the story behind that turning point. How I left corporate life, moved abroad and slowly rebuilt...
Entrepreneurship Feels Like Climbing a Mountain | Part 2: Support, Expectations and Discipline [FOUNDER REALITY] 15.04.2026 34:46
Entrepreneurship changes how you see people, what you expect from them and what support really means. This is Part 2 of my conversation with Rasheed, entrepreneur and host of Entrepreneurs Stories Podcast. In this episode, we talk about the personal side of building a business and the part that affects your life outside of work. What we discussed: Why not everyone will understand your journey Why...
Building in Public Is Harder Than People Think | Part 1: Clients, Boundaries and Self-Doubt [FOUNDER REALITY] 08.04.2026 35:06
Building a business changes more than your work, it changes how you handle clients, how you set boundaries and who you spend time with. In this special episode with Rasheed, host of the Entrepreneurs Stories podcast, we talk openly about the less visible side of entrepreneurship. Here's what we cover: Why building in public feels vulnerable at first The challenge of setting boundaries with demandi...
What I Still Find Hard as a Founder (Part 2: Pressure, Loneliness and Responsibility) 01.04.2026 9:09
I thought some things would get easier with time but they didn’t so I just learned to live with them. This is Part 2 of this personal solo episode of Asian Business Owners. I continue sharing what I still find difficult as a founder, what the reality behind running a business is. If you haven't listened to Part 1, where I talk about unstable income, ups and downs and mental load, go have a listen...
QUICK WINS: The Reset Most Founders Get Wrong 30.03.2026 2:04
When things feel off, most founders try to reset by doing more: more goals, higher objectives, more expectations, which goes with more pressure. That’s the mistake. In this Quick Wins episode, I talk about a different way to reset, to actually create clarity and sustainability. You’ll hear: Why you should stopping adding more How to redefine success Why motivation isn’t the problem Timestamps: (00...
What I Still Find Hard as a Founder (Part 1: Money, Doubt, Mental Load) 25.03.2026 11:44
I thought some things would get easier with time but hey didn’t. So I just learned to live with them. In this solo episode of Asian Business Owners, I share, very honestly, what I still find difficult as a founder. Just the reality behind running a business. In this first part, I talk about: Unstable income and what money really represents The constant ups and downs Why doubt never fully goes away...
QUICK WINS: Why Your Followers Don’t Become Clients 24.03.2026 2:17
You post consistently, people follow you, like your content but... they never become clients. Do you know why? In this Quick Wins episode, I break down why your audience isn’t converting and what to change to turn attention into actual business. What you'll learn: Why most followers don’t understand what you offer How to communicate your offer clearly without feeling repetitive How to create urgen...
Can Founders Really Trust Data? AI, Web3 and Better Decision-Making [DATA FOR FOUNDERS] 18.03.2026 51:37
Data is supposed to help founders make better decisions. But how much of it is actually reliable? And what happens when the data looks solid but the assumptions behind it aren’t? In this episode of Asian Business Owners , I sit down with Tamir Abdel-Wahab , co-founder of Preferences AI , to talk about how founders can use data more critically, what most companies still get wrong about market resea...
QUICK WINS: How to Know If a Marketing Trend Is Worth Your Time 17.03.2026 2:11
Micro communities, AI-generated content, interactive emails… new marketing trends appear all the time. They look exciting, promise growth and they often make you wonder if you’re missing something. But not every trend deserves your time. In this A.B.O. Quick Wins episode, I share three simple questions founders can use to decide whether a marketing trend is actually worth exploring. I talk about:...
5 Situations Where Founders Should Say No [FOUNDER MINDSET] 11.03.2026 10:41
As a founder, you’re constantly faced with opportunities, requests, collaborations and ideas. Some look exciting, some feel urgent, some sound too good to say no to. But one of the most important skills in entrepreneurship is learning when saying no is actually the healthiest decision for your business. In this episode of Asian Business Owners, I share five situations where I’ve learned that sayin...
QUICK WINS: When Clients Take Too Much of Your Time (3 Boundaries Every Founder Needs) 09.03.2026 3:16
Do you have a client who pays relatively little but takes up a lot of your time? Constant emails. Extra requests. More reassurance than expected. If this sounds familiar, the issue usually isn’t the client, it’s the boundaries that were never clearly set. In this Quick Wins episode, I share 3 practical ways founders can build healthier client relationships while protecting their time and focus. We...
5 Boundaries I Had to Learn as a People-Pleasing Founder [FOUNDER MINDSET] 05.03.2026 8:52
If you’re a people pleaser, being a founder can become even more exhausting. Saying yes too fast, replying instantly, overdelivering more than expected, explaining and justifying every decision. In this episode of Asian Business Owners, I share five boundaries I had to learn as a people-pleasing founder to protect my time, regain clarity and grow a more sustainable business. These shifts didn’t ha...
QUICK WINS: Why You Keep Second-Guessing Your Decisions as a Founder 02.03.2026 4:31
You make a decision. It feels right. And then doubt creeps in. You revisit it. Question it. Sometimes even consider undoing it completely. In this Quick Wins episode, I break down why, as founders, we second-guess our decisions so often and how to stop letting doubt take over our headspace. The way to overcome this isn't to become more confidence but rather to better understand what’s actually hap...
You Sound Different Than You Think: Why Your Voice Shapes Confidence and Leadership [EXECUTIVE COMMUNICATION] 25.02.2026 43:48
You don’t need to say much for people to form an opinion. Your voice does it for you. In this episode of Asian Business Owners, we explore how your voice shapes confidence, credibility and leadership often before your words are fully heard. Together with executive voice coach David Pope, we unpack why many founders and leaders sound less confident than they actually are and how voice, presence and...
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