ASCP Esty Talk

We've all been all been there: client on the table, wax warming nearby, your applicator full of product, and then . . . whoopsie doozie, a waxident! Join Maggie and Ella as they chat with waxing pro Belinda Swanson to reminisce about a few waxidents they've experienced and how they remedied the situations.   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty...

Have you ever dreamed of starting your own skin care line? In this episode of ASCP Esty Talk , Maggie and Ella take a deep dive, past the ingredients, the pretty bottles, and the product names, and get into the nitty gritty of what it really takes to start a skin care line.   About Maggie Staszcuk:   Maggie has been a licensed esthetician since 2006 and holds a bachelor's degree in business admini...

Globally, the men's skin care product market was valued at $11.6 billion (yes, with a "B") in 2019 and is expected to grow at least 6% each year from 2020 to 2027. Join Ella and Maggie as they explore the topic of men's skin care and answer burning questions like: What makes men's skin care different? Where are they getting their products from? (The answers will surprise you) What does the male cl...

September is Self-Improvement Month, and as we settle in to loving our fixer-upper selves, we welcome back Sherrie Tennessee to discuss burning questions like: What does self-improvement mean? What is the difference between self-improvement and self-help? Why do men write most self-help/self-improvement books, but women make up the majority of consumers who buy them? Join us as we answer all these...

What makes a chemical peel "medical"? Is it the results it yields, the depth it penetrates, or extremely effective marketing? "I just want to peel, like a snake, to shed all these wrinkles, age spots, and dull, lackluster skin!" We have all heard this (and maybe we think this) but is it true? Is sheet peeling the only indication of positive changes in the skin? Or is it a sign of too much exfoliat...

Makeup: We all have our favorite brands, those we trust to make us look good and feel better (pretty), but what may be hiding in those lipsticks? What ingredients make up the sexy shimmery nude eye shadow? What about the smell of your favorite bronzer? And does where we purchase our favorite brands from make a difference? In the return of the "EWW GROSS! Not on my face!" series, we welcome return...

We all know the general boxed skin type classifications: Aging, Dry/Dehydrated, Rosacea/Sensitive, Combination, and of course Acne/Oily. But is that fair? Is that accurate? Is acne always an oil overproduction issue, or are there other causes and approaches we should be aware of? In this episode, Ella and Maggie discuss acne by definition, by type, and by trigger to broach an alternative way of tr...

Are you thinking about starting your own business, but you're not sure where to start? Hear advice from the owner and founder of Crystal Ngozi's Beauty Business Coaching, Crystal Ochemba-Powell. She specializes in teaching beauty professionals real and actionable marketing and branding strategies to attract more clients and increase revenue in their businesses. In this episode of ASCP Esty Talk sh...

2020 began with an intention of bringing clear vision. Many innocently started January 1, 2020, with a play on words (or numbers): "This is my year! Bring on the 2020 vision!" Who would have guessed what would unfold a few months later would knock us off our comfortable, familiar axis? Perhaps the clarity we thought we were going to receive is not lost, but was instead redefined as another familia...

Beauty Changes Lives, a nonprofit founded in 2013, is geared to equip and empower the next generation of beauty professionals, including estheticians. In today's episode of ASCP Esty Talk we are joined by Beauty Changes Lives founder Lynelle Lynch to discuss how she's engaged many of the skin care industry's elite brands and influencers to support esthetic and spa education.   Innovator. Trailblaz...

Summer burnout or FOMO? As esthetic professionals, many of us were initially excited and encouraged about returning to work post-pandemic. We adjusted many aspects of our businesses—masks, new cleaning protocols, longer appointment times, a more forgiving cancellation policy, etc. But now, just as the rest of the country is setting new travel records going everywhere (or anywhere) here we are, stu...

It's National CBD Day! Today we celebrate three little letters that have had a huge impact on cannabis acceptance. There is so much to learn and, in some cases, so much to un-learn about this popular ingredient. In this podcast we review what CBD is, and explore five things CBD is NOT! CBD is not: Plural An oil Illicit A loner A novelty/gimmick   About Ella Cressman: Ella Cressman is a licensed es...

Google lash extensions, and the images that pop up are everything from mega-volume to classic full sets. Often the images portrayed are from procedures that take hours to perform on one eye alone, and are for social media purposes only—they are not reality. In this episode of ASCP Esty Talk , Cirocco Stout shares with us common lash misconceptions and the detrimental effects of these unrealistic e...

After a successful and award-winning 15-year career as a lash extension artist in Tucson, Arizona, Cirocco Stout closed up shop and made the move to Phoenix. In a brand-new city, where she knew no one and had no connections, Cirocco found herself starting over. From finding a location to building clientele and social media, this lash expert shares all the ways she built up her business once again...

Award-winning Face Reality Skincare has an emphasis on one thing: acne. With proven protocols and education and a founder who knows firsthand how acne can adversely affect people's lives, it's no wonder Face Reality won the ASCP Skin Deep Readers' Choice Award for top acne line. In this episode of ASCP Esty Talk we sit down with Laura Cooksey, owner and co-founder of Face Reality Skincare and Acne...

Some of the most interesting stories we tell as practitioners is how we got into the industry. Though there may be similar motivations, every story is unique. Today we are joined by Emily Geubelle, who shares her story about transitioning from a bushy-browed preteen into PR and marketing, eyebrow mastery, permanent makeup, and now, the new membership marketing manager for ASCP.   About Emily Geube...

This episode is all about "Eww"! From eyebrow implants to animal byproducts, we explore procedures, therapies, and ingredients both new and old that all hold the promise of youthful restoration.   About Tiffany McLaughlin: Tiffany McLaughlin has a BS from the University of Utah and is a licensed master esthetician and instructor. With over 20 years of industry experience, Tiffany has become an edu...

The post-recording conversation on wellness in the spa and skin care industry that took place after our first podcast with spa professional and author Sherrie Tennesee was so "fire," we started recording again to capture the vibes. We continue the wellness conversation with Sherrie Tennessee and discuss one amazing documentary ( Heal on Amazon Prime: https://www.youtube.com/watch?v=s5Hpm-6Inxc ),...

What is wellness? Is it diet and exercise? Meditation? Gratitude? The World Health Organization defines it as ". . . a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity." The skin care industry is interwoven with wellness gurus and practices, but what is the connection between wellness and the skin? How can skin care practitioners define...

Makeup artistry is more than just making pretty. There are many considerations, from event type and location to print versus film, lighting, wearability, and intention . . . As a professional, some of these things you learn the hard way, but none are as important as skin health! In this episode, we discuss one makeup pro's journey from behind the makeup counter, through a successful makeup artistr...

In this episode of the ASCP Esty Talk podcast with Tazeem Jamal, PMDT, LE, we discuss communicating for success and learn that client communication extends beyond the treatment room and into the realm of social media and email marketing.   BIO With an illustrious career spanning more than three decades, Tazeem Jamal, PMDT, LE, is a highly respected spa industry coach and an award-winning master es...

Bellus Academy specializes in skin care and spa education with the hottest trends in esthetic education and wellness. The CBD curriculum they created in partnership with On The Green CBD company equips estheticians and massage therapists with the knowledge to confidently create treatment plans, expand their service menus, and advise their clients on best practices for home care. In this episode of...

What do glutathione, CBG, and carboxylic acids have in common? They are all mother molecules! As we celebrate Mother's Day in May, it's a good time to pay homage to mother molecules as well. Tune in to this episode as we explore what makes these molecules so maternally awesome!   About Ella Cressman:   Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absol...

"Natural" and "non-invasive" are phrases that were once scoffed at by the beauty industry, perhaps because of the perception of (in)efficacy. However, in an industry as broad as ours, there is always a new treatment to consider, a new ingredient to drool over, or even a renaissance of thought. Acupuncture is an ancient medicine where the use of itsy-bitsy needles placed strategically on specific a...

What do you wish your clients knew about skin care or seeing an esthetician? Probably a lot of things if we're being honest here, but in this episode of ASCP Esty Talk : 2 E's in a Podcast, Emily and Ella share their top esty rules for clients. We discuss the reasons why buying from Amazon can be such a thorn in our sides and how it can not only be disappointing for our clients, but dangerous too....