As You Should

Omg!! We have reached the end of Season 1 already, like what?!! 10 episodes in, and I’m so beyond grateful for everyone whose tuned in each week to listen to me yap. I wanted this last episode to really tie it all together, and so I thought what better way to close this first chapter than to go back to how it all started. I talked about all the reasons I pushed off starting the podcast, and all my...

We have SUCH a fun guest for today’s episode, Sara at BTL Copy . Sara Joelle is a copywriter and marketing mentor specializing in website copywriting, marketing consulting, cheeky humor, and bad hair days. Using her sales-focused storytelling method and her unwavering obsession with writing copy that consistently gets results, Sara helps brands and businesses of all shapes and sizes connect with t...

How you interact with your couples behind the scenes matters just as much (if not more) as your creative eye & experience using a camera. If you’re not creating a comfortable environment for your clients, how will you ever get photos where they look & feel comfortable?!! It just doesn’t add up. As photographers, our job is so much more than taking photos. It’s a balancing act between being a direc...

If you’ve ever thought about starting a creative business but immediately felt overwhelmed by where to begin… you’re not alone! I get messages about this all the time. People have an idea — photography, baking, vintage reselling, design, handmade products — but the question is always the same: “Okay… but where do I actually start?” When I started my photography business, I didn’t have a perfect pl...

You asked & I’m answering! In this week’s episode of As You Should, we’re having a candid conversation about how and why to use social media to marketing your business In this episode we’re diving into: * How you can use social media to market your small business and grow an engaged community * What showing up consistently can look like * How to come up with content ideas people actually want to s...

Going full-time is so many wedding photographers dream, but once you get there, what does it really look like? In today's episode we’re chatting about: * Networking & second shooting to gain wedding photography clients * Different marketing strategies to implement to attract couples & build your business * Treating burnou t as a learning lesson, and the boundaries we’re setting moving forward Is y...

The term “client experience” gets thrown around constantly in the entrepreneurial world. Everyone says you need to provide a great client experience… but what does that actually mean? Today’s guest, Kelly McCracken, is breaking it all down. For over four years, Kelly has helped service-based business owners build seamless workflows and design intentional client experiences that feel elevated and a...

In this episode, we’re talking about: * How theme days create just enough structure in my business * Social media addiction and the negative side effects of consuming too much content online * Weekday engagement sessions vs. weekend sessions * How quickly you should send sneak peeks * Responding to emails in a timely manner without being glued to my phone What I want to leave you with: * Entrepren...

With the rise of AI, TikTok, and the unlimited information online, anyone can be anything . Someone could provide the exact same service as you in the exact same way that you do it. The one and only thing that will always be different about your business is you. You are the one thing no one can replicate — your personality, quirks and passions. Incorporating YOU into your marketing strategy is the...

As creatives, entrepreneurs, or just a person with passion, we can quickly fall into an overthinking trap of all the things that could happen if we go after “the thing”. Thoughts like: Why would anyone care about what I have to say? Am I pricing myself too high or too low? Will people judge me if I start posting online? What if it doesn’t work out? But the thing is, there comes a point where we ju...