Artist to Artist

If you have ever wondered what the difference is between an okay makeup application and an exceptional application, I can tell you first hand it's all in the details. This week I wanted to share some of the details of your makeup applications you do not want to skip over. These are all things I have been called out on at one time or another, so if you want to totally wow your clients whe...

I am going through the process of renovating and rebuilding my kit and I wanted to chat about what it really means to build a pro MUA kit. Key Takeaways from this episode: Functionality is Key: Your kit should be adapted to suit your current client roster and job demands.  Appearance Matters: Your kit speaks volumes about who you are and what you bring to the table. Keep it clean, organi...

You can't have one without the other. I am tackling two big topics in this episode. If you have no idea where to start finding clients or are completely overwhelmed by the thought of networking; this episode is here to help by simplifying what you need to focus on with your networking efforts. I'm all about working with intention so your time and efforts are not wasted. It's about more than sendin...

In this episode of the Artist to Artist podcast, I'm diving deep into the importance of taking the time to identify who your ideal client is. I'll guide you through some prompts to help you begin to define who your ideal client might be, and I'll share how going through this exercise led to significant opportunities in my own career.  Connect with me: Follow   Artist to Artist   on...

Are you lost on how to grow your MUA business? In this episode I breakdown the 4 pillars of success in makeup artistry: Technique, Service, Network, and Brand. These are the 4 areas of your business that are essential for career growth. I'll breakdown each pillar and share some suggestions about working on each pillar based on where you are at in your career. Resources for this episode: Honeybook...

Building your first kit can be overwhelming, expensive, and time consuming. In this episode I'll be sharing some guiding principles that will help make the kit building process much easier. We will talk about the do's and don'ts, why it's important to invest in being prepared, and how to be financially responsible with your kit purchases.  Resources: Product Expiry Date Log Hygiene...

If you aren't using social media to promote your makeup artistry business (specifically Instagram) you are missing out.  In this episode we will discuss mindset around social media, how to use instagram to market yourself and content creation tips. Great content starts with great lighting and in this episode I mention my favourite lighting for content creation comes from The Ma...

Are you an MUA wondering about agency representation? This episode is for you. I will talk more about my experience being agency represented for almost 5 years, how an agency works, and i'll be answering some of the most popular questions you had for me about agency representation. Here's what you'll learn How you progress through an agency What agencies actually do (and what they don't do) How to...

The first 5 years are tough but if I could do it all again there would be a few things I would do differently in order to make good investments with my time and money. In this episode I will review the pillars of success in makeup artistry which are the 4 areas of your business you will have to work on consistently to build your career (Technique, Service, Network and Brand). I'll be going ov...

Welcome to the Artist to Artist podcast! This is the very FIRST episode and on this episode I'll be sharing how I started my career as a full-time freelance makeup artist. I will be chatting about: How my very first job as a high-school student got me started in makeup artistry How a meeting with an artist named Sheri Stroh changed the trajectory of my career The process of getting agency represen...