Artist to Artist

If you feel like you’re putting in the work but your makeup isn’t getting noticed, this episode is for you. A lot of artists think standing out is about being different, but the truth is—it’s about refining your skills, developing your taste level, and consistently putting out high-quality work. And that takes time. In this episode, we’re breaking down: The biggest reasons your work migh...

   If you feel like you’re doing everything right but still aren’t booking clients, this episode is for you. I see this all the time—makeup artists putting in effort, posting on social media, yet struggling to get people to book them. Today, we’re breaking down the real reasons why this happens and, more importantly, how to fix it. And I’m not just talking about marketing. We’re also cov...

If you’ve ever wondered how to develop a signature style in makeup artistry, this episode is for you. Your signature style isn’t something you can force or decide on overnight—it develops through practice, experience, and real-world feedback . In this episode, I break down:   •   What a signature style actually is (and what it isn’t).   •   Why it takes time to develop.  ...

In this episode I share what I’d do differently if I were starting my makeup career from scratch in today’s Toronto market. After 20+ years in the industry, I break down the essential mindset shifts, business strategies, and technical skills that would have fast-tracked my success. If you’re a makeup artist wondering how to stand out, build a profitable business, and skip some of the trial an...

The makeup industry isn’t always predictable. Clients come and go, businesses shift, and at some point, every artist will face a slowdown. So what do you do when your bookings aren’t what they used to be? How do you continue to grow when raising your rates isn’t an option? In this episode, I’m breaking down: ✔ The natural cycle of client loss and gain in this industry ✔ Why you can’t rely on raisi...

In this episode of Artist to Artist, I’m walking you through my entire bridal booking process—from initial inquiry to final invoice. If you’re a bridal makeup artist (or thinking about stepping into the bridal space), this episode will help you set up a streamlined, professional booking system that keeps everything organized and stress-free. I’ll cover: ✅ Why I use HoneyBook as my CRM (and how it...

In this short, information-packed episode , I dive into a question I get asked all the time: How do I stand out as a makeup artist when the industry feels so oversaturated?  Feeling overwhelmed by social media? Not sure where you fit in? You’re not alone. Today, I’ll walk you through:   •   How to shift your mindset and see opportunity in a crowded market.   •   Why focusi...

In this episode of the Artist to Artist Podcast, I share effective strategies for dealing with clients who may not take you or your work seriously. We’ll cover practical tips to help you build confidence, set boundaries, and take control of your bookings. From the importance of professional communication to the subtle power of body language, this  short episode is jam packed with actionable a...

In this episode I’m diving into a statement that I think many makeup artists can relate to: “I know my worth, but it doesn’t seem like others do.” I’ll break down the realities of pricing as a makeup artist, from setting rates in bridal makeup artistry to navigating the complexities of freelance work. I’ll also talk about the importance of building a diverse client roster, reflecting on your...

Welcome to the first episode of 2025! I’m sharing 4 lessons I learned during one of the most challenging years of my life. From losing a major client to navigating personal challenges, including the loss of my dad, these are truths that every makeup artist needs to hear. Lesson 1: You Have to Love the Job—All of It Success isn’t guaranteed, and no one owes you anything. You need to embrace the cha...

In this episode of the Artist to Artist Podcast, I’m sharing how makeup artists can use ShopMy to connect with clients and followers, share pro product recommendations, and even create a stream of passive income. Whether you’re new to affiliate marketing or looking for new strategies, this episode is packed with ideas to get you started. What You’ll Learn:    •   What ShopMy is...

In this episode, I’m breaking down one of the most important steps in makeup application: skin prep. I used to find it a little overwhelming, but over time, I’ve refined my process and today I’m sharing exactly how I approach skin prep on my talent and clients. The goal? Keep things simple. Over-complicating skin prep can mess with your makeup application, and shorten the longevity of your wo...

In this episode of the Artist to Artist podcast, we’re diving into an issue that many makeup artists, both new and experienced, are facing right now—how to manage the rising cost of your makeup kit while still maintaining professional standards. With makeup prices increasing, it’s more important than ever to be strategic about what products you’re using and when. Key Points Discussed:  ...

In this episode, I’m pulling back the curtain on how I’ve built a career focused on beauty work. Join me as I share the real story behind my journey, the lessons learned, and the practical steps that helped me find the clients and projects I love. I talk about my path from retail  to working on beauty campaigns for brands like Velour Lashes and Rèphr Brushes. I share the challenges of breakin...

Welcome to Episode 21 of the Artist to Artist Podcast! In this episode, we’re diving into a topic that many makeup artists face at some point in their careers: dealing with difficult clients. Whether you’re working on a beauty campaign, with a bridal or event client - challenging clients are just part of the job. In This Episode, I Cover:   •   Practical advice for handling difficult cli...

Welcome to Episode 20 of the Artist to Artist Podcast! In this episode, we dive deep into what it means to elevate your bridal services as a makeup artist. Whether you're a new artist just starting out or a seasoned pro looking to refine your bridal offerings, this episode has something for you. We'll explore key strategies to help you take your bridal makeup artistry to a higher level, including:...

In this episode of the Artist to Artist podcast, we’re tackling some of the biggest obstacles makeup artists face. From dealing with an oversaturated market to managing imposter syndrome, client acquisition, and the physical demands of the job, I’m sharing strategies to help you overcome these challenges and thrive in your career.

In this episode, I share tips on building your makeup portfolio from scratch. Perfect for new makeup artists! Here's a quick recap of what is covered in this episode and the steps to follow if you are building your portfolio 1. Market Research: Follow top makeup artists in your area, learn what kinds of work they do. 2. Network: Offer makeup applications to friends, family, and anyone in your imme...

In this episode, I talk about how to go from being a part-time to a full-time makeup artist. I share my own story, give helpful tips, and answer your questions to help you transition to working full time as a makeup artist.  Key Topics:   •   My Story: What shocked me the most when I went full time   •   Learning: Why it’s important to learn fundamentals bef...

In this episode I’m diving into something a little different. I recently worked on a two-day advertising shoot for Toyota, and I want to take you behind the scenes. I’ll share how I landed the job through a long-time photographer connection, the preparation involved, set etiquette, and how I handle invoicing for these types of jobs. You’ll get an inside look at the entire process—from the ini...

In this episode, I discuss the importance of presenting yourself professionally as a makeup artist, regardless of your experience level. I share practical tips on creating a structured booking process, writing professional emails, and setting boundaries with your clients. Learn how this can influence how clients perceive and treat you. Key Takeaways      1.   Building the...

My event/wedding season is in full swing. I wanted to share some of the products I've been using VERY frequently for these events (and on set too). Products mentioned this episode (affiliate links below) Mini Fan Rare Beauty Liquid Blush in Hope, Lucky Maybelline Superstay Powder Foundation Face Atelier Foundation Senna Slipcover Cream to Powder Pro Primary and Pastel Palette L'Oreal Colour Riche...

In this episode I discuss how to effectively manage and capitalize on slow periods in your business. Slow times are a natural part of the process and they can provide great opportunities to refine your skills, enhance your services, build your network, and strengthen your brand. I will share some actionable tips and strategies to help you turn these downtimes into opportun...

As a new makeup artist, building your kit can feel overwhelming. That's why I'm here to guide you through the process, ensuring you have the foundations (pun intended) to hit the ground running. From understanding different foundation types to setting yourself up for success without breaking the bank, I've got you covered. Throughout the episode, I'll discuss the critical role of co...

I recently got hired to do a shoot for a book cover but on this cover, the model was going to be lying in a pool full of water. In this episode I will talk to you about: How I was contacted about the job Rate negotiation Set etiquette (what to wear, what to look out for on the job) My favourite products for a waterproof makeup application (literally). These shoots can be so fun, but so labour inte...