Artificially Intelligent Marketing

What will AI actually change for marketers this year? Paul and Martin share their predictions for 2026 — from agentic Chrome to buying products without ever seeing them. Welcome to the first episode of 2026. Paul and Martin deliver their annual predictions, covering everything from Google's inevitable agentic browser launch to the rise of in-chat purchasing, advertising inside AI conversations, an...

The AI model race intensifies as OpenAI rushes GPT 5.2 to market, whilst marketers discover a surprisingly effective shortcut to AI search visibility. This week, we analyse OpenAI's scramble to compete after Google's Gemini 3 Pro and Anthropic's Claude Opus 4.5 threatened their dominance. We examine GPT 5.2's contested benchmark scores and whether the rushed release has created more problems than...

Three major model releases in a single week, ads arriving in AI search results, and a landmark acquisition that signals where SEO is heading. Paul and Martin cut through the noise. This week saw an unprecedented flurry of model releases: Google's Gemini 3 Pro stormed the benchmarks, only for Anthropic's Opus 4.5 to arrive days later with superior coding performance. We unpack what these advances m...

What's driving Google and Meta's record earnings? Hint: it's AI, not traditional ads. In this episode, Paul and Martin unpack the latest earnings calls, HubSpot's strategic acquisition of X Funnel, and then venture into scenario planning for marketing's future. From business-as-usual to AI agent swarms running entire organisations, we map out what you should watch for and what you should do right...

What actually matters now in AI for marketers—beyond the hype. Paul and Martin unpack the week’s launches from Anthropic and Google, new Microsoft–Claude tie-ins, and the UK government’s civil-service AI literacy push. They also tackle the practical question: should you chase “AI SEO” today, or double-down on timeless content and distribution? Top takeaways • AI visibility ≠ old SEO. Generative se...

🎙️ Artificially Intelligent Marketing: Episode 47 – Harrison Wade on “Why AI is NOT the Easy Button” Welcome back to Artificially Intelligent Marketing! In this episode, Paul Avery is joined by special guest Harrison Waid , co-founder of Succession . Harrison brings hands-on experience from the life sciences sector, revealing how his team is redefining sales and marketing through AI innovation. Fr...

In this episode of Artificially Intelligent Marketing , Martin Broadhurst and Paul Avery reunite to explore how AI has transformed marketing over the past 18 months. They cover reasoning models, agentic automation, Microsoft Copilot’s evolution, open vs closed-source AI, and the rise of AI-powered hardware—sharing real-world insights and examples from their work. Major Evolutions in AI for Markete...

Intro In this week's episode, Paul and Martin discuss the current limitations of AI for data analysis, Google's AI overview feature, and predictions about AI's impact on jobs. They also cover the latest news and updates from Anthropic, OpenAI, ElevenLabs, and a promising new AI-powered TV show creation tool called Showrunner. Data Analysis with AI Falls Short Martin shares his experience using Cha...

After an 8-week break, "Artificially Intelligent Marketing with Paul and Martin is back. Here's a quick recap of recent news: OpenAI's Figure 1 robot now integrates GPT-4, and Devin, a new AI software engineer, was previewed. Claude 3 Opus briefly topped the LLM performance chart, Heygen updated its AI-created user-generated content, and Meta AI released Llama 3. Amazon launched Q for enterprises,...

ElevenLabs Launches AI Sound Effect Generator ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content. Midjourney Introduces Consistent Characters Feature Midj...

Claude 3: GPT-4 Killer? Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page. Mistral Releases 'Mistral Large' Mistral unveils Mistral Large , their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods. Jasper Acquires Cli...

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery , CEO of Biostrata, and Martin Broadhurst , owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in! Google Unveils Gemini 1.5 Pro Google has just elevated the AI game with Gemini 1.5 Pro , boasting efficiency...

Welcome back to Artificially Intelligent Marketing! Join Martin Broadhurst and Paul Avery as they unpack the latest AI marvels and marketing insights. Microsoft Copilot's Bold Leap Forward Microsoft elevates Copilot with cutting-edge AI image editing and intuitive design features, targeting an improved user experience. The highlight? Designer for Copilot, enhancing creativity with DALL-E 3. Learn...

UK Government's Generative AI Framework The UK Government has published a comprehensive Generative AI Framework for employees, covering principles of use, ethics, data security, and innovation. A proactive approach to AI literacy and change management is evident, promoting responsible AI adoption. Publicis Groupe's €300 Million AI Investment Publicis Groupe announces a €300 million investment in A...

GPT Store Goes Live Martin discusses the new GPT Store on ChatGPT's website. It's driving significant traffic and potential monetisation for creators. OpenAI plans to enable US creators to earn revenue soon. ChatGPT Teams Launch The team version is now available at $30/month, offering enhanced collaboration features. Midjourney's AI Image Generator v6 Paul highlights Midjourney's v6 alpha-testing....

Google's Gemini: The Challenger to GPT-4's Throne Google unveils Gemini, a suite of AI tools including Gemini Nano and Ultra, surpassing GPT-4 in various benchmarks. With multimodal capabilities, it's set to revolutionize Google's ecosystem. Discover Gemini's features Unlocking AI's Potential: Prompt Engineering Microsoft's Medprompt enhances GPT-4, achieving a 90.10% MMLU benchmark score. It demo...

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai , an AI-driven content marketing suite offering a range of tools from content generation to optimisation. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements. Ke...

In this week's episode, we cover: ChatGPT's Momentous First Year In its first year, ChatGPT became wildly popular, gaining 100 million users faster than any other platform. But it hasn't been without incident, facing outages, bans, new capabilities like computer vision, regulatory scrutiny, leadership shakeups, and more. Synthetic Media Company Unveils Instant Digital Avatars AI startup HeyGen has...

In this intriguing episode of Artificially Intelligent Marketing, host Martin Broadhurst welcomes Ankur Pandey, CEO and Co-founder of Longshot.ai , an AI-driven content marketing suite offering a range of tools from content generation to optimization. Ankur, an experienced entrepreneur in the AI space, shares valuable insights on the evolution of content marketing influenced by AI advancements. Ke...

ChatGPT Updates - A Deep Dive into the Latest Features Explore the latest on ChatGPT, including the new context window, cost updates, multimodal capabilities, and the fresh text-to-speech modal. Join us as we discuss the impact and the future of generative AI models. The Rising Star of ChatGPT ChatGPT's growing pains: dealing with downtime, pausing new sign-ups, and the impact of reduced capacity...

In this bonus episode, we cover the updates from the OpenAI Developer Conference on the 6th Nov 2023. This includes: GPT-4 Turbo launched with 128k context window, allowing more detailed analysis of long documents. New Assistant API enables developers to build AI agents leveraging OpenAI models like DALL-E3, GPT4, test to speech, advanced data analysis and more. Opens possibilities for many specia...

On this week's episode, we discuss: HubSpot Acquires Clearbit for Enhanced B2B Data HubSpot acquires Clearbit to integrate its firmographic data into HubSpot's CRM. This brings unprecedented B2B data into the platform for improved customer intelligence and personalization for marketing and sales applications. OpenAI Upgrades ChatGPT Interface OpenAI upgrades ChatGPT with new capabilities like anal...

Diving Deep: Paul and Martin's AI Toolkit Revealed Join the discussion as Paul and Martin unveil their go-to AI tools that power their daily operations and innovative ventures. From content creation to data analysis, discover the cutting-edge solutions that are reshaping their approach to marketing. Jasper's End-to-End AI Copilot: Elevating Marketing Teams Jasper transitions from a generative AI t...

Google Offers Legal Cover for Generative AI Users Google introduces indemnification for customers using its AI services, addressing liability concerns and potentially accelerating enterprise AI adoption. The cover extends to Google's training data and generated outputs but excludes intentional infringement. Skyscanner’s Generative AI for Travel Discovery Skyscanner unveils an AI-powered travel dis...

OpenAI Contemplates Custom AI Chips OpenAI is mulling over the creation of its own AI chips to mitigate supply constraints and high costs. While acquiring a chip company could fast-track this, OpenAI would still be dependent on suppliers like Nvidia for the time being. ChatGPT Vision's Diverse Use Cases ChatGPT expands its capabilities with a new vision feature, enabling a range of applications fr...