ArtForm Agency

ArtForm Intelligence

Business EN ↓ 5 episodes

Unveil the hidden layers of AI in marketing, specifically tailored for government contractors, agencies, and associations. Our weekly episodes break down complex AI algorithms, data analytics, and machine learning models into actionable insights that you can apply directly to your marketing strategies. Stay ahead of the curve and drive unparalleled results with AI Decoded.

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ArtForm Agency

Episodes

Ethical AI: Balancing Innovation and Integrity in Marketing 27.10.2025 42:27

In this episode, ArtForm experts explore how marketers can harness AI’s potential without losing the human touch. From deepfake influencers to data bias, they unpack the complex relationship between creativity, responsibility, and trust in the age of AI. The team shares firsthand insights from building ArtForm’s own AI policies and readiness frameworks, covering what every organization should do b...

Navigating SEO, AEO & GEO in the AI Era 25.09.2025 19:02

In this episode, ArtForm CEO Janet Waring and SEO Specialist Hunter Waring cut through the hype around answer engine optimization (AEO) and generative engine optimization (GEO). While these buzzwords dominate marketing chatter, the hosts explain how they build on the same SEO fundamentals that have always mattered. Janet and Hunter break down how AI overviews on Google and Bing are reshaping searc...

Before The Pixels: A Founder’s Look back 11.04.2025 18:55

What does it take to build a creative agency from the ground up—and keep it thriving for nearly three decades? In this episode of ArtForm Intelligence, we sit down with ArtForm Agency co-founder John Waring for a candid conversation about the origins, evolution, and future of the business. Tune in as John shares: How growing up in the print industry shaped his entrepreneurial journey The challenge...

AI Enhanced SEO; Easy to Use AI tips to boost Your Search Rankings 14.03.2025 11:08

Want to climb the search rankings and get your content seen? In this episode of Artform Intelligence, Joe Ennis sits down with Artform Agency’s Kalina Totzeva and Hunter Waring to explore how AI is revolutionizing SEO and making optimization more efficient than ever. Tune in as they break down: How AI-powered tools can streamline keyword research, metadata, and SEO audits The importance of continu...

How to Master the Social Media Algorithm 12.02.2025 21:54

Social media algorithms control what content gets seen—and what gets lost in the noise. So how do you make sure your brand’s message reaches the right audience? In this episode, Joe Ennis sits down with Artform Agency’s Megan Goontz and Hunter Waring to break down the secrets to mastering social media algorithms. They explore: The role algorithms play in shaping content visibility across platforms...