Art of the Float

From LIBR to “Daddy School” - it’s been a big shift for everyone’s favorite float researcher. If you attended the 2020 Virtual Float Conference, you may have heard the big news that Dr. Justin Feinstein was leaving the Laureate Institute for Brain Research. Now that he’s officially living a tropical life, you may be wondering if Dr. Feinstein’s float life is over. As we chat with him in this episo...

Pixels, ROAS, and retargeting - oh my! It can feel a bit like the land of Oz when you’re dealing with Facebook ads, but our guest Jonathan Roug from Float Light in Wisconsin helps to break it down so you don’t feel lost on the yellow brick road. Jonathan has shared his strategies for creating sales funnels in a few different platforms, so we were delighted to have him join the Art of the Float to...

We’re just a couple of weeks away from Hallmark’s favorite holiday, and to be honest, it’s usually a pretty good holiday for the float world too. In this episode, the crew shares their experiences from past holidays and what they’re planning for Valentine’s Day specials and marketing tactics. Two co-hosts are already booked up for that weekend, so they’re likely taking it easy on marketing plans,...

The information shared in this episode is for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. We’re kicking off a brand new year with a little bit of… HOPE, at least in the form of additional financial support for those wh...

Imagine having a first float that’s so powerful, it opens up a world of possibilities. That’s what happened to Jesse Parks when he visited our own Gloria Morris’s Float Sixty. A few days after his amazing first float, where he felt “connected to source”, he posted about it on his personal Facebook account, and within a few hours, the post started going viral. Almost two weeks later, his post with...

Continuing in our advertising for the holiday series, Matthew Phillips joins the crew tonight to talk about using video advertising - in a cinematic format - to attract new clients. Matt shares some tips for how to create the perfect video to hook a potential audience, whether on YouTube or other social media platforms, and get new leads. He shares his secrets for using an emotional response to a...

This episode dives deep into using educational video content to market your center, but it comes with a loving content warning. Our marketing expert, Andy Chayer, shares his story of how a very traumatic robbery event led him to float therapy. It’s a powerful reminder of how important the work of running a float center really is. Andy shares his story of how floating, and a family legacy of small...

The crew is delighted to have a wildly entertaining disinfection expert with more than 30 years experience in microbiology join us - the one and only Dr. Roy Vore. Roy has made his way from an outsider to one of the beloved personalities in the float world, and while he shares a bit of gloom and doom, he also blesses us with a whole lot of hope and inspiration in this episode. You’ll hear the late...

Dylan updates the float community on Art of the Float, upcoming Patreon projects, the Float Shoppe and his personal life.

Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros and cons of the ultramarine and Takron rooms...

Sometimes it’s smooth. Sometimes it’s rough. Sometimes it’s sexy, and sometimes it’s just downright unpredictable. We’re talking about flooring, of course! The crew hashes out the differences between all of the flooring options that are available to float centers now. Dylan shares his hellacious stories about using tile in his float rooms, and the pros and cons of the ultramarine and Takron rooms...

This week we scratch the surface of social media with our very own Kim Hannan. One of Kim’s consultative offerings is a social media solution that provides content and a scheduling tool. We dabble on the details of how that works, but Kim also drops a few tips to help you get started on (or get a handle on!) your own social strategy. Organic content growth is wildly different from paid social medi...

It’s been a few months since the crew talked about the PPP situation, and as the (extended) deadline to use the funds is creeping near, you’ll hear the tales of how we’ve each used our funds. Gloria, as usual, stays on the pulse of the changes and updates, and she shares some news that gives Dylan some room to breathe again. In true Art of the Float fashion, the conversation pivots to tackle anoth...

As we’re getting ready to step into the final quarter of the longest, wildest year of existence, the crew (minus one) rallies to share how things are going in the day-to-day. You’ll hear a whole lot of happiness, in spite of a crazy year, and you’ll pick up a few unexpected blessings that have come in the form of operational cost reduction, guest satisfaction, and revenue targets. With fewer oppor...

After a long weekend at the virtual Float Con, the crew unpacked their bags and brains to share some of the highlights of the annual event. It was a historical moment - the first Float Conference to take place entirely on screen, and it was definitely one to remember. You’ll hear a few big speaker moments, including a big news bomb that left us all a bit speechless when we heard it. We also share...

So how did it go with the trial run of the Virtual Float Conference? Well, the main speaker was in tears, people were “eeking”, and technology played nice, except when it didn’t. Of course, those tears were of gratitude, the eeks were from float friends who were excited to see each other, and technology is… technology. The crew shares their experiences with Virtual Float Conference Preview - what...

In an interesting twist, our guest - who owns a marketing company - had great success and then closed her center. Heather Lawson Bradfield of Totum Advising Group also co-owned a float center in Florida until her business partner had a major accident and the pandemic hit. Heather used her background in marketing to run successful ads and local campaigns. She shares her high-level strategies for me...

We’ve seen it happening more and more lately, and it can be heartbreaking to hear about float centers closing their doors, but tonight’s special guest brings some hope and an amazing spirit about closing the doors to his center. Carlos Casias of Float Los Alamos recently announced that he’ll be shutting down his operation after about four and a half years of ups and downs. He talks about the strug...

We’re getting excited about the 2020 Virtual Float Conference! We searched high and low to find some folks who are willing to talk to us about what’s happening with this year’s event, and thankfully, we found a few board members who were willing to talk about this year’s event! We got the inside scoop about what’s coming up this September, including how you’ll have an opportunity to not only hear...

As we’re all re-emerging from the COVID closures, we have to be smart about what to expect and how we operate. Jeremy Jacob, owner of FLOAT in San Antonio, joins us to share his experiences. He recently expanded his center with additional tanks and new services, and then closed after just 6 weeks. He talks about how his reputation and the trust his guests have in his center have helped him stay af...

In the past few episodes, you’ve heard how important it is to continue marketing efforts. In this episode, we dive in deeper into one particular marketing strategy - consultation programs. First, you’ll hear some tips about what to look for if you’re hiring a marketing partner, and then Kyle from Maximum Floats sheds light on some things that float center owners can do on their own to implement pr...

As we’re all starting to emerge from the COVID closures, it’s important to start thinking strategically about ways to increase revenue. When it comes down to it, there are three major buckets for doing just that. The crew talks about some of the ways they each 1) increase the number of sales, 2) increase the dollar amount of each sale, and 3) increase the frequency of sales for each customer, and...

We’ve been missing everyone fiercely, so we opened up the link for anyone to join for our freestyle conversation. This episode is a free-for-all, as we invited the community to join us. We dabble through some fun new projects coming from Luke at Mandala Float Systems and Juliet and the crew at Float Tank Solutions. We check in with several folks from around the industry, including an appearance fr...

It’s an interesting world, floaty friends. Tonight is a special night. We’re dipping into a bit of the emotional state behind the COVID-19 pandemic that has bled into a fight for racial justice. Some of us have been caught in the crossfires, but we’re all here to stand up for what’s right, and to look out for each other and our guests. We never could have imagined what that would mean, but in this...

If you’re thinking about reopening soon, you likely have a ton of questions about what to do to ensure you’re keeping your center as clean, disinfected, and sterilized as possible. Kim’s center is already open, while Drew’s center is open to members only, and Gloria is about to reopen, so they each share a bit about what they’re doing and the new tools they’ve implemented. This episode is all abou...