Art of the Float

It’s mid-October. Do you know what your holiday promotions are? NO? Don’t worry… neither does the crew! But don’t worry, you’ll get a smorgasbord of ideas to jump start your own brainstorming process. From member incentives to gift card discounts and gifts to nurture and show appreciation for your most loyal guests - you’ll surely spark some ideas to get a jump start on your holiday planning in th...

You know the old saying, “when it rains, it pours into Kim’s center”, right? In tonight’s episode, Kim tells the watery tales of flash floods causing water to pour through the front doors during a new employee’s 3rd shift alone. The old, historic building has presented many water challenges in the past, but like running any float center, it often feels like a game of whack-a-mole. As soon as one i...

It was the best of times; it was the worst of times. Just depends on where you were to experience it all… yep. This episode, we’re going behind the scenes to find out what really happened at the Float Conference in Milwaukee this year, and just what happened to cause frustration for some virtual attendees. Gloria and Kim, both Float Conference board members, attended the event live and provide a r...

Jeremy Joins the pod once again! Jeremy shares some keys to thriving during a pandemic, a tease for his latest speech and of course the story of falling in love with his wife <3 Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions

Join us for another Float Conference Special episode! today we sit down with the illustrious MC Flux! We find out how he first got into float research, speaking at float conferences and how he deals with stress. Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions

Drew and Dylan chat with Stephen Johnson about how he started speaking at the Float Conference, how floating provides an opportunity to view your own consciousness, as well as psychedelics. Join us for a fun insightful conversation! Get your Float Conference tickets now at floatconference.com! Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions

Continuing in our marketing series, the crew chats about the different marketing strategies for reaching new audiences versus retaining existing customers. You’ll hear about why you may want to run paid campaigns to reach your members, but how your message will need to be completely different from what you say to new clients in a paid ad. You’ll also walk away with a few tips about how to encourag...

In what section of the bookstore would you find your ideal client? It’s an intriguing question posed by our guest in this episode, Lauree Ostrofsky. Lauree is a business coach and marketing consultant who helps women build strong businesses and feel more confident putting themselves out there in a bigger way. She’s the author of Simply Leap: Seven Lessons on Facing Fear & Enjoying the Crap out...

As we kick off our float center marketing series, we invite some industry leaders to join us. Experts they are, but picking just a single client demographic to pursue? They failed. Graham and Ashkahn from Float On are back on the pod again to share their unconventional advice on finding your target audience. You’ll hear about the “best customer profile” at Float Sixty, The Float Shoppe, NH Float,...

Everyone’s favorite podcast crews are all together at once! This week, the infamous Grashkahn - Graham and Ashkahn join the Art of the Float to talk about the upcoming Float Conference! This is the TENTH annual event, so we asked them how it feels to be on year 3 of releasing the conference into the wild. Because it’s been a minute since the whole salty crew has been together, we also had to trave...

We are so excited to share the roundtable discussion that took place after Dr. Feintsein laid out his vision for the Float Research Collective. Thanks to everyone who participated in this! Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions

It’s been a minute since the crew has seen each other, so this episode is a hodgepodge of personal stories, big news bombs, and inspirational growth. While Gloria was dealing with the demands of buying and taking over another location and replacing toilets and HVAC systems, Drew was off on vacation, working on his tan for the first time in four years. He’s finally ready to step back to work ON his...

Dr Feinstein walks us throught his vision of the Float Research Collective and invites you to join and work in different groups within the FRC! Sponsors HelmBot I-Sopod Float Tank Mindfull Solutions

Because the orientation is such an important step in the float journey, we continue last week’s conversation, but focusing on what happens inside the float suite and float pod/tank itself, and how to ensure you’re accounting for those random, “but why” situations - like the times you might need to shut off the water at the main control. Ouch. You’ll hear ideas for including “performance support” t...

It’s a topic we allllll love - float orientations! There are countless ways to welcome someone to your center, the float experience, and the logistics of floating at your center. It’s always a favorite topic to discuss, as you’ll hear as our hosts get super hyped up about it in this episode. Since this first impression is so important, the crew shares different ways to deliver the orientation (liv...

Language warning: You might hear a few four-letter words, so be prepared to cover little ears. They say the customer is always right, but this week, all four co-hosts share stories of clients who broke that rule. It’s a rare thing, but sometimes, even in the most chill environments like float centers, it’s necessary to fire a client or two. You’ll dive into the importance of setting boundaries, st...

When does the customer experience really begin, and what can you do about it? This week’s episode kicks off our Customer Experience series, and the crew dives in to debate (weakly) at exactly what point the customer begins to formulate their perception of your center. You’ll hear ideas about the little spots we may miss (when was the last time you swept the outdoor area?!) and how to ensure you’re...

Stress relief. It’s what we, as float center owners, do. But are we missing something? Is there an opportunity to marry daily mindfulness with floating? Our guest on this episode, Kalyn Wolf of Cloud Nine Floatation in Tuscon, AZ, thinks we are, and she’s created a cool program to help close that gap. Her six-week program, Stress Anxiety Management or SAM-1, weaves together daily journal prompts w...

Mother’s Day is almost here, and since it’s often a big event in the world of gift certificates, the crew is ready to dish on what they’re doing… or not doing this year. With the roller coaster we’ve all been on, it’s easy to get caught off guard on how quickly the holiday has hit. You’ll hear about why you might not want to offer discounts, how you might consider raising prices, how to get creati...

They say there IS life after owning a float center, and by “they”, we mean Carlos Casias. Carlos joined us back in August 2020 to talk about closing his float center, and now that his closure is complete, he was gracious to come back and share how that went. Carlos filed for bankruptcy as he closed his doors after a five-year run, and he said it was actually one of the best decisions he had made f...

If you’re still needing a little financial assistance with your float center, grab your notebook because class is IN SESSION! Professor Gloria is bringing all the latest about the most recent expansion of the EIDL program, hot off the presses. She breaks down the details about how you can get additional funds or an extra year without making payments on your existing loan (for a total up to 24 mont...

Matt and Jacki join todays show to talk about their ongoing battle to keep their float center open in Florida and safely float those in need. The battle against bureaucracy and red tape is sure to get your blood boiling, but there is hope! You can help by sharing stories or testimonials from your client who's lives have been impacted while floating (see below). With much gratitude, Matt and Jacki...

Disclaimer: The information shared in this episode is not intended to diagnose or treat any mental health condition. This is for entertainment and informational purposes only. Never-ending to do lists, constant demands for your attention, and a little ADD sprinkled on top - it apparently sounds familiar to a lot of floaty folks! In this episode, a you’ll hear just whose brains are neurotypical (or...

This is surprising. We have to put an EXPLICIT WARNING on our maintenance episode?! Who knew maintenance could be so…. steamy?! Or perhaps the crew read that this was the gutter maintenance episode, and they ran with their minds in it? It’s a wild one, but stick with it - there’s a ton of great content about maintaining your center and your equipment in here! While some may not get very excited ab...

Given the chance to catch up with Dr. Feinstein, you’d make it a two-part episode too, right? There’s so much to talk about, from his new life in Maui to what’s happening at LIBR, to the latest research that’s expected to be published soon, to why you need to email your towel-folding tips to Dr. Feinstein! In the second half of our conversation, the crew picks his brain to learn a bit more about h...