Art of Marketing With Farinas

Search engine optimization (SEO): is the process of trying to game search engine results so that you appear higher up in the results for a given keyword or phrase.

With all the hype that surrounds “social media marketing”. You’d imagine it was a marketing cure-all.

There are hidden profits in your business. And failing to recognize them is costing you serious cash. As business owners, we sometimes don’t see ourselves within the bigger picture of our customer’s buying behavior.

I’m going to take you through three simple steps to implementing direct response marketing in your business using a strategy I call “The Visible Target Technique.”

So many times when I meet business owners in person I find their personality is completely different from the personality displayed in their marketing.

The obvious answer is that it’s not designed to elicit a response from YOU. It’s designed to elicit a response from your customer and you are not your customer.

One of the craziest things I see small business owners doing is setting a “marketing budget”. By setting a marketing budget you are implying that either your marketing isn’t working or hence it’s a pure expense (i.e. a waste of money).

Many small businesses don’t have a reason to exist. Take away their name and logo from their website or other marketing material and you’d never know who they were.  They could be any of the other businesses in their category. Their reason for existence is to survive and pay the bills of the owner who is usually only just getting by or possibly not even.

I've been a guest on a lot of podcasts recently and one of the questions that almost always gets asked is: "Where does someone start when it comes to marketing?" I’m not talking about personal development. I’m talking about getting into the mindset that you are a marketing company.

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing. However, I’ve found it’s just as important to learn from mistakes as it is to follow good advice. I’ll outline three of the most common marketing blunders made by small and medium-sized businesses.

Direct response marketing is a type of marketing strategy that compels a high-quality prospect to take immediate action and opt into the advertiser’s offer. It educates instead of selling. It costs very little to produce, and the results are measurable, making it ideal for small businesses.

You need to stop thinking of your marketing as an event and start thinking of it as a process. What do I mean by that? Well, think of one of the marketing processes you know you should be doing but aren’t. There are only three things you need to figure out when you're thinking about a process: Who, What, When Who: Debbie What: writes a 600-word blog post When: on the 1st and 15th of each month.

Whether you’re selling freshly baked bread, accounting services or IT support, the way you market yourself will have a dramatic impact on the clients you attract and the amount that you can charge for your services.

How to build a marketing infrastructure? To build a system, we need to think it through from start to end. We need to understand how it works and what resources we’ll need to run it.

It’s natural to always try and present your business in the most favorable light possible when marketing yourself. However, this often leads to one of the most common marketing blunders – discussing only the positive aspects of doing business with you.

The next step is to choose a target market. As counter intuitive as it may seem, it’s vital to ensure your marketing isn't too broad.

If you want to scale your customer database rapidly, you need to generate new leads.  More leads equal more potential customers to market to more regularly. But how do you acquire these leads? With a lead magnet of course. Use it to establish credibility, build trust, and deliver value. 

Branding is a type of advertising. It aims to remind customers and prospects of your brand as well as the products and services you offer.   The idea is that if you run your ads many, many times, people will remember it. So when they make a purchasing decision, it will be top of their consciousness.

So many times businesses talk about “features and benefits” rather than speaking to the pain that the customer already has How target the pain? Why are you selling features and benefits? More Questions....

Not everything can be sold “to everyone.” No company in the commercial world tries to sell to anyone. You must first define your customer and design your marketing mix accordingly.

find your ideal customer is to find out what market brings you the most fulfillment, value, and profitability. How much do you enjoy working with this type of customer? How much does this market value your work? Are they willing to pay more money for your work? More Questions.......

To understand Customer Needs

Pick an Affordably Reachable Niche Market

Sarah's Story

Not Knowing When to Quit