Eric Goranson
Around the House Pro Insider
Join hosts Eric Goranson, CKD, and John Dudley for the rebooted Around the House Pro Insider podcast, a weekly show tailored for professionals in the trades. Eric, known from the Around the House with Eric G radio show and podcast, brings his expertise as an educator for the National Kitchen and Bath Association and the National Association of Home Builders. With a focus on interior design, home technology, and more, Eric shares insights from his international speaking engagements at trade shows and virtual events. John Dudley, a former contractor and website design expert, is the owner of Sit...
Author
Eric Goranson
Category
Podcast website
Latest episode
Jun 18, 2026
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Episodes
Transforming Trade Services: Marketing Strategies for HVAC, Plumbing, and Electrical Contractors 18.06.2026 44:09
In a landscape where trades professionals often find themselves overwhelmed by the demands of their craft, the podcast serves as a clarion call to action. The speakers emphasize the profound impact of cultivating a comprehensive marketing strategy, urging contractors to shift their mindset from reactive to proactive. Crystal's insights highlight the necessity of understanding one’s target market a...
The Future of Construction Bidding: Eric G and John Dudley Discuss Instabid.pro 26.03.2026 24:33
The newly unveiled Instabid.pro, an artificial intelligence-enhanced pricing model, promises to revolutionize the bidding process for contractors by significantly diminishing the time invested in project estimations. With this innovative tool, contractors can potentially reclaim dozens of hours each week that would otherwise be consumed by traditional bidding practices. Eric G and John Dudley delv...
Automating Estimates: The Future of Pricing in Contracting 13.01.2026 18:07
The discussion centers around John Dudley's innovative AI-driven program, which automates the pricing process for projects on contractors' websites. This program is designed to streamline the estimating and bidding procedures, thereby enabling contractors to engage with potential clients more efficiently. Eric emphasizes that the tool simplifies the process, allowing clients to input project speci...
Reflect and Recharge: Navigating Year-End Business and Family Priorities 17.12.2025 14:47
This podcast episode underscores the critical importance of balancing one’s professional obligations with familial commitments, particularly during the holiday season. Eric G and John Dudley engage in a thorough discussion regarding the necessity of reflection and planning as the year draws to a close. They emphasize that amidst the hustle of business, it is paramount to allocate time for family a...
Keeping Morale High: Effective Holiday Management Tips 08.12.2025 13:29
Maintaining employee morale during the holiday season is of paramount importance, particularly within the construction trades where staff retention is increasingly challenging. Eric and John engage in a thoughtful discourse on strategies to foster happiness and satisfaction among employees during this often tumultuous time. They emphasize the significance of personal connections, suggesting that l...
Understanding the Downfall of Cabinet Giants: A Cautionary Tale for Home Remodelers 26.11.2025 17:02
The recent disintegration of several prominent kitchen and bath cabinet companies, notably American Woodmark, serves as a poignant reminder of the volatility within the remodeling industry. Profits have plummeted dramatically, with American Woodmark experiencing a staggering 78% decline in gross profits, indicative of broader market challenges. In light of these developments, my co-host John and I...
Addressing the Trade Workforce Crisis: Insights from Industry Leaders 16.11.2025 16:28
The discussion elucidates the pressing emergency regarding the dearth of skilled tradespeople in the United States, a predicament underscored by the inability of notable corporations, such as Ford Motor Company, to fill thousands of mechanic positions despite offering lucrative salaries. Eric G and John Dudley delve into the implications of this shortage, emphasizing the critical need for vocation...
Navigating Contracts: Protecting Yourself in Today's Market 07.11.2025 57:12
In the latest discourse presented by Eric G and John Dudley, the conversation delves into the complexities of the contracting landscape amidst current market challenges. They engage with Joseph Brickman from Williams and Tuesink, a seasoned attorney specializing in land use and real estate litigation. The trio explores the critical importance of contracts in safeguarding the interests of contracto...
Maximizing Business Potential During the Holiday Slowdown 31.10.2025 12:29
As the holiday season approaches, we emphasize the critical importance of leveraging this period to enhance your business prospects for the coming year. Eric G and John Dudley discuss strategic initiatives that can be undertaken during the typically slower months of November and December. They advocate for proactive engagement with past clients, suggesting that holiday gatherings often prompt cons...
Transforming Business with AI: Unlocking New Revenue Streams 23.10.2025 16:51
Artificial Intelligence possesses the remarkable potential to revolutionize business operations, thereby enhancing profitability and operational efficiency. In our discourse today, we delve into the multifaceted ways through which AI can be harnessed to streamline processes, automate mundane tasks, and ultimately augment revenue streams. Eric G and John Dudley elucidate the transformative impact o...
Unlocking Growth Potential: Business Strategies for Down Economies 09.10.2025 17:59
The primary focus of our discussion centers on the imperative strategies for enhancing one's business during economically challenging periods. We underscore the notion that a downturn can serve as an opportune moment for growth and expansion, provided one remains proactive and committed to marketing efforts rather than retreating into complacency. As we delve into the intricacies of maintaining a...
Contracts 101: Mitigating Risks in a Changing Market 03.10.2025 15:59
The current discourse centers around the critical and often contentious issue of navigating contracts amidst fluctuating tariffs and price changes, particularly as they pertain to the construction and design industries. In this enlightening dialogue, Eric G and John Dudley delve deeply into the implications of recent tariff implementations, notably the impending increase on imported wooden cabinet...
Maximizing Your Leads: Key Mistakes Contractors Make 24.09.2025 20:58
In an insightful dialogue, Eric G and John Dudley dissect the myriad errors that contractors frequently commit in their efforts to generate leads, offering a poignant critique of the current state of contractor marketing. Their conversation reveals that many contractors fall prey to a lack of clarity in their marketing strategies, often resulting in wasted resources and missed opportunities. The h...
Ten Months Later: The Reboot of Around the House Pro Insider 17.09.2025 19:43
We are delighted to announce our triumphant return after a ten-month hiatus, embarking on a fresh chapter of the Around the House Pro Insider with your hosts, Eric G and John Dudley. In this episode, we delve into the paramount importance of adapting to the evolving landscape of marketing and business management, particularly for professionals engaged in trades, design, and construction. We emphas...
Transform Your Worksite: The Game-Changing Scaffolding Solution 05.11.2024 20:32
Join us as we dive into the innovative world of scaffolding with the introduction of the Scafflex product, designed for both DIY enthusiasts and professional contractors. This episode features a captivating discussion on how Scafflex provides a safer, more efficient alternative to traditional scaffolding systems, allowing users to set up quickly and work comfortably at height. Eric and Guy explore...
Get Ready for the Reboot: Pro Insider Podcast Launch Announcement 30.10.2024 3:44
Exciting news is on the horizon with the upcoming launch of the brand new Pro Insider Podcast, tailored specifically for manufacturers, tradespeople, contractors, and designers. Eric G. shares his enthusiasm as he prepares to bring fresh content that includes the latest tips, tools, tricks, and business practices to help navigate today’s challenging economy. With Halloween approaching, Eric reflec...
A quick note from Around the House Pro Insider 07.07.2022 2:54
Thanks for tuning in. We will see you back after the summer break! For live weekly shows this summer head over to the Around the House Show podcast! Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus...
Are you a business owner? What happens if you dont make it home again. 23.06.2022 9:26
Its time to have that hard conversation. What happens if you dont survive the day? How is your family going to cope with the aftermath? Are they going to be set up for success? How will your business do? Will it even survive day one? How is your documentation? Is your staff ready to do this alone? All these are important things to consider in this weeks Pro Insider. This one is short... but its me...
Jobsite Security using Artificial Intellegence that also works for your home and office 07.06.2022 55:56
On Around the House we talked with Dave Sellinger from Deep Sentinel. This is a surefire way to protect your property, jobsite, business and home. You dont want to miss this one. Plus use PROMO CODE: ATH and get 10% off your system purchase: https://www.deepsentinel.com/ Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots ava...
Should you have a business parter? Lets talk about the potential issues to watch for. 25.05.2022 10:58
Shoud you have a business partner? I have learned a lot by things going sideways in the past. We talk about the research you need to do before this process even starts. What should you look for? Who should you call? Who can help? All this and MORE in this weeks Pro Insider Podcast! Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 1...
Is inflation bleeding your company dry right now? Prove it! 12.05.2022 10:09
Have you been watching job costs? Has inflation been digging into your profits? We talk about the basics of how to watch those job costs and what you can do to prevent those losses that take companies down. Are you ready to do some digging? All this and more in todays PRO INSIDER podcast! Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to gra...
The world of Integrators with Josh Christain from the Home Technology Association 28.04.2022 58:59
Integrators are one of the newest trades on the jobsite. We sit down with Josh Christain from The HTA and discuss why Integrators are there to help designers, remodelors and builders get through each project and make home technology make sense. We take a deep dive to help everyone understand the best way to navigate home technology. The Home Technology Association Certification system is the first...
Marketing your company in a recession. Yes... its time we have this conversation 13.04.2022 21:38
Looking ahead, and where interest rates are right now, I think we need to have a chat about going back and marketing your company like we are in a recession. Things appear to be already headed that way. You might have been so busy, been sold out of products, or scheduled out six months. Now with the business landscape changing we need to have a discussion on how to get back to marketing so you can...
A Major Storm is brewing on the horizon that could sideline summer construction 31.03.2022 10:12
Last year was ROUGH on getting products into the US for design and construction projects. If this storm hits this summer last year will look easy. We talk about that in todays Pro Insider Podcast. There are some simple tips that could help those projects if you do them now versus later next month or later this summer. Thanks for listening to the Pro Insider Podcast! Mentioned in this episode: Its...
Should your company start a podcast for marketing or education? 17.03.2022 12:49
Many companies in construction, materials, and design have ventured into creating their own podcast. We dive into what it takes for a company to create their own podcast and discuss would it be right for you and your company? We talk about the hard truths and the work involved and what you should do for planning the future with podcasting. Thanks for listening to the Pro Insider Podcast! Mentioned...
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