Around the Horn in Wholesale Distribution Podcast

B2B buyers are changing fast. Does it matter to wholesale distribution? In this episode, Kevin & Tom take a deeper look at the WD news of the week to analyze the changing habits of B2B buyers. These habits affect the supply chain, but the way distribution needs to look at their marketing plan. Don't miss this important and in-depth conversation! Leave a Review : Help us grow by sharing yo...

It may sound like science fiction, but the future is now in wholesale distribution. On this week's episode, we talk with Tom May about enterprise-centered and customer-centered block chains in the supply chain, and the impact these have on WD. and is the metaverse at play in wholesale distribution? You bet it is, and our experts reveal why you need to stay ahead of the curve on this developme...

Who is the Millennial buyer, and how are they driving wholesale distribution? On today's episode, Kevin and Tom are joined by special guest Pierre Barbeau, CEO of Moblico, to discuss how Millennials continue to drive current trends in WD.  Diving into the news, the team also discusses global supply chain strategies and challenges, the record drop of transportation prices (except in Southern C...

As Millennial and Gen Z buyers make more demands for online B2B distribution, distributors and marketers alike are taking another look at TikTok. On today's episode, Kevin and Tom are joined by Brandon Lee, a Fractional Chief Transformation Officer and one of the top voices in "Social Selling." Together, they discuss the TikTok influence in wholesale distribution, along with ho comp...

If you think Web3 and the Metaverse is something just for Gen Z, think again. Businesses hold face-to-face meetings remotely and virtually, and can don VR and AR headsets to train, visualize, and collaborate.  Several generations have become accustomed to digital interfaces, software and interactivity, and global connectivity. We immerse into the digital and increasingly draw it out across the phy...

Digital transactions, omnichannel sales, ChatGPT in wholesale distribution….we ain't seen nothing yet! In this episode, we're joined by Tom May, Will Quinn, and Brian Conley, who explain how the growth of digital sales is moving well beyond eCommerce. We also discuss how "Digital Brand Optimization" (DBO) may replace SEO as a new trend in the B2B marketplace. Finally, we wrap t...

The B2B marketplace continues to explode in 2023, and getting in on the trend is critical for wholesale distributors. In this episode, Kevin and Tom are joined by Brendan Breen with the Industrial Supply Association, who discuss this trend as well as ChatGPT’s coming impact on CRM. We also talk about two important upcoming events: NAW (the National Association of Wholesalers annual event) and ISA2...

 On the heels of a better-than-expected jobs report, 2023 is off to a great start. We’ll explain why manufacturers are planning on spending big this year, and why so many M&A deals are happening now. We also give our some Supply Chain predictions for the year, as well as the pros and cons related to manufacturers selling direct, and how this impacts their distributor relationships.  Leave a Re...

The emergence of artificial intelligence in our daily work life—especially in the form of ChatGPT—is causing a revolution in wholesale distribution. Will it end up replacing jobs or creating more of them? In this episode, Tom & Kevin reveal why this future should be embraced and not feared, and the important ways AI can be used to both increase WD efficiency and create new customer channels. ...

On our debut podcast episode, we welcome Jennifer Murphy, President of NetPlus Alliance. Together, we look at what’s happening this week in wholesale distribution, then address a broad range of topics including utilizing the blockchain in wholesale distribution, the evolution of buying groups, and company branding through effective SEO and other techniques. We also look at the expansion of B2B e-C...

In our latest episode, we take a deep dive into the biggest headlines affecting wholesale distribution, including massive layoffs at Amazon and Salesforce. We also discuss the hazards of keeping data siloed within your organization, and how Millennials—which now make up half of all B2B purchasers—are changing the distribution game. Finally, we look at the importance of your Tech Stack, as well as...

We are joined by Lee Richards, VP of Sales from The Brooks Group. Lee gives his unique perspective on this week’s news in wholesale distribution and discusses the latest in sales training and motivation techniques his company uses to give clients a competitive edge. Tom, Kevin, and Lee also discuss the enthusiasm they continue to see within wholesale distribution and how the layoffs in tech should...