Kevin Brown & Tom Burton

Around the Horn in Wholesale Distribution Podcast

Business EN ↓ 162 episodes

Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain.  Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution. Debuting in February 2023, the ATHIWD podcast springboards from Kevin & Tom's popular LinkedIn and Fa...

Author

Kevin Brown & Tom Burton

Category

Business

Podcast website

www.leadsmarttech.com

Latest episode

Jul 10, 2026

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Episodes

Production, AI, & Labor Strikes With Guest Mike Mortensen 22.09.2023

With the United Auto Workers strike in full swing at 3 facilities, production at U.S. factories barely rose in August as motor vehicle output dropped, and further activity could plunge in the months ahead. What does this mean for the near term and long term outlook for wholesale distribution? This week, Kevin and Tom are joined by Mike Mortensen, President & CEO of ARG Industrial, to lend thei...

ISA Summer Series Recap With Guests Brandon Breen and Kristin Kraai-Keely 15.09.2023

Did you miss ISA Summer Sessions? Then we've got you covered! This week, Tom & Kevin are joined by Kristin Kraai-Keely and Brandon Breen, who organized these informative ISA sessions. We'll review the most important topics and key takeaways from these talks and get you up to date. And if you were able to attend, you won't want to miss these unique, personal insights from the ses...

Getting The Most Out Of B2B Ecommerce Growth 08.09.2023

According to a recent Digital Commerce 360 survey, B2B eCommerce growth is continuing in the wholesale distribution sector...yet only 17% of those surveyed said they offered full end-to-end integration of commerce transactions. Is your company one of those, and are you missing out on this exciting growth trend? This week, Tom and Kevin dive into the facts and figures to show the trends in B2B eCom...

A Look At The Manufacturing Economy With Guest Bart Schwartz 25.08.2023

Manufacturing activity in the U.S. Mid-Atlantic region grew at its strongest pace since April 2022, as new orders surged amidst robust consumer demand. But at the same time, government data reveals that for the first six months of 2023, all distribution and manufacturing sales were flat at about $10.93 trillion. What's the deal here? To find out, we brought in manufacturing consultant Bart Sc...

The Effect Of Deflation On B2B, With Guest Ian Heller 18.08.2023

 Understanding the relationship—and unintended consequences—of how economic factors intertwine is not an easy thing to wrap your head around. But this week, Tom & Kevin are joined by Ian Heller, founder of Distribution Strategy Group, to talk about how ongoing economic changes impact wholesale distribution. We also discuss the risks associated with lower prices and deflation, and how "dat...

The Economy, The Metaverse, and AI In Distribution 11.08.2023

Is the metaverse just the next wave of video gaming, or the future of wholesale distribution? The industrial metaverse enables more resilient supply chains and localized manufacturing through the use of existing tools such as digital twins. In an interesting contrast, four in ten people expect AI to improve work quality and creativity, while three in ten expect a deterioration. This week, Kevin an...

Our One-Year Anniversary With Guest David Gordon 04.08.2023

Believe it or not, we've been producing Around The Horn in Wholesale Distribution for a year now! To celebrate, we're joined by David Gordon, President of Channel Marketing Group, to take a look at the state of wholesale distribution. Consumer confidence is up, unemployment is down, but fears of recession are still on the horizon. How does that make sense? Are those fears regional, natio...

Data, Tech and Supply Chain: Are You Planning For What's Coming Next? 01.08.2023

Some distributors are choosing to go beyond the traditional e-commerce channel and venture into the B2B marketplace space, and they are seeing a massive ROI as a result. Are you prepared to make the same leap? This week, Kevin and Tom discuss how your data—and the way you manage it—is key to making successful eComm moves. Spoiler alert: if distributors are not willing to adapt to the changing need...

A Special Conversation With Dirk Beveridge 21.07.2023

This week, Kevin and Tom are proud to feature guest Dirk Beveridge, the visionary entrepreneur and the founder of UnleashWD, the premier design, strategy, and innovation firm in wholesale distribution. In an in-depth, hour-long conversation, Dirk discusses his takes on topics ranging from AI in manufacturing to online buyers and much more. It's a conversation that's both informative and...

Exploring The Amazon B2B Strategy With Brian Beck 15.07.2023

There's no two ways around it: every wholesale distributor will eventually need a B2B Amazon strategy. This week, Tom & Kevin feature author, consultant, coach, and all-around B2B guru Brian Beck to Around The Horn to talk about what this all-important customer journey should look like. In addition, Brian shares his insights to supply chain logistics and how AI is rapidly changing the ent...

Overcoming Supply Chain Challenges and AI Security Issues 07.07.2023

Data integrity, data security, and supply chain efficiency may be three of the most important issues facing wholesale distribution in the 21st century. And with the advent and proliferation of AI, security and integrity take on new challenges we could not have predicted even two years ago. In this episode, Kevin and Tom take a deep dive into how wholesale distributors can face these challenges hea...

How To Mine The Treasures In Your Data 30.06.2023

Where is the data kept in your business? Is it...all over the place? Then you're not alone, but a little clean-up would do your business good. Marketing automation software, ERP, CRM, data warehouses, are just some of the different place where your valuable data can be stored, but the importance of "clean data" and managing that data properly can mean the difference between success...

AI Regulation: Much Needed or Too Much Big Brother? 24.06.2023

Six months after ChatGPT became an overnight success, The U.S. and the EU are racing to develop rules and draft laws to address both the benefits and risks of generative AI. At the same time, CNBC reports that Generative AI in supply chains will be able to forecast demand, predict when trucks need maintenance, and work out optimal shipping routes, virtually eliminating human touchpoints in the sup...

B2B eComm Surprises and Buyers Using ChatGPT Oh Boy! 16.06.2023

If you thought that wholesale distributors didn't need to concern themselves with ChatGPT and the whole AI phenomenon, think again. Buyers are using ChatGPT—even in their cars—to do research and price shopping. In this episode, Kevin and Tom look at this and other surprises in the eCommerce purchasing space. As nine out of 10 manufacturers intend to hike prices in the second half of this year...

When Orders Rise (While Shipping Slows) 09.06.2023

The effects of COVID are still taking their toll on wholesale distribution. The bad news? The maritime supply chain is beginning to break, with delays at processing terminals along the west coast. But the good news? Manufactured goods orders saw their 4th rise in 5 months. So how do wholesale distributors profit long term in an environment where buying is still strong, but delivery has issues? Thi...

Is AI A Business Or IT Function? 02.06.2023

72% of respondents in a 225 U.S. executives survey recently conducted by KPMG said that generative AI could play an important role in increasing productivity.  So whose role is it: business divisions or IT? In this episode of Around The Horn, Kevin and Tom discuss how B2B marketers are hopeful about AI, and the reasons why some are even upbeat about the economy.  We also take a look at the sluggis...

The Yo-Yo Economy And What It Means For Wholesale Distribution 26.05.2023

U.S. economic activity rose to a 13-month high in May, despite a cooldown in the manufacturing sector. How much of a cooldown? Container volumes slumped at ports on the East and West coasts, as some of the largest facilities saw year-over-year double-digit drops. It's a Yo-Yo economy, and if you're not planning for it, you could find your business on the bottom end of the string. On toda...

Channel Conflicts: What You Need To Know To Support the B2B Buyer Journey 19.05.2023

Confusion between distributors, dealers, and manufacturers can wreak havoc on the customer channel, costing you valuable business. On this week's episode, Kevin and Tom are joined by Brandon Lee to talk about how fixation on the customer experience is key to the success of your wholesale distribution model. In our continuing discussion on artificial intelligence in WD, we look at how Microsof...

Why It Matters If You're A Gen1 or Gen2 Manufacturer or Distributor 12.05.2023

The future is here whether we like it or not: 73% of companies use generative AI tools to create text, images, videos, or other marketing content, while Forbes predicts that companies that can successfully leverage the opportunities offered by automation, artificial intelligence (AI), and other pillars of the “fourth industrial revolution” have everything to gain. Is "Gen2" too far ahead...

Buckle Up! The Digital Revolution In Wholesale Distribution World Is Here. 06.05.2023

Artificial Intelligence negotiating price and purchasing terms? Industry 4.0 technologies creating immediately sustainable practices? Nearshoring, automation, and supplier diversification? It's not science fiction...it's the wholesale distribution environment of today. On this week's episode, Kevin and Tom take a look at how the digital world of WD is changing fast, and how you can...

Are Distributors Growing Faster Than Manufacturers In eCommerce? 29.04.2023

It may seem upside down, but it's the question that everyone is asking: are distributors growing faster than the manufacturers that supply their goods? In this episode, Kevin and Tom discuss the implications of this growing trend. In addition, we take a look at "Near Shoring" in the supply chain - the rising popularity of taking things from off-shore to on-shore - as well as the eve...

Buyers, Sellers, & The Times They Are a-Changin' 22.04.2023

Revenues generated through Amazon Business have grown by 40% as its global customer base increased by 20% over the past two years. Meanwhile, McKinsey's research finds that 70% of B2B decision makers are prepared to spend up to $500,000 in a single ecommerce transaction. What does this mean for wholesale distribution? That the times are indeed a-changin'. Join Kevin and Tom as they make...

Why Customer Experience Is Essential to Growth 14.04.2023

As a business owner or marketer, have you ever taken your own customer journey? Have you gone down the path your company developed from sale to fulfillment and beyond? In this episode, Kevin and Tom are joined by Marty McLaughlin, CMO of Affiliated Distributors, to discuss the importance of a smooth, enjoyable customer experience. What are the essential elements of a successful customer journey, a...

Where the Cool Kids Meet! 08.04.2023

This week, Kevin and Tom are joined by Brendan Breen to talk about the big shindig coming up: ISA23. The Industrial Supply Association's annual conference takes place April 17th to 19th in Phoenix - one of the biggest wholesale distribution conventions of the year. We preview the conference, talk about networking opportunities, and then discuss the week in WD news. See you at the 'con! L...

Why Tech Strategy, Changing Buyers, and eCommerce Go Hand In Hand 31.03.2023

New research revealed that most firms are struggling to effectively implement supply chain technology. This comes at a time when visual commerce technology is making its mark in B2B digital commerce, and brands face increased pressure to level up against competitors with a digital shelf strategy to help consumers easily find product pages. In this episode, Kevin and Tom discuss how tech strategy p...

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