Shawn Wilsie
Are We On The Air?©
The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.
Author
Shawn Wilsie
Category
Podcast website
Latest episode
May 13, 2026
Where to listen?
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Episodes
The QVC bankruptcy saga rolls on... 13.05.2026 21:04
The QVC bankruptcy saga rolls on — but this time, the end may finally be in sight. In this episode, we dive into the latest twists in the bankruptcy proceedings, uncover who's owed what, and follow the money as the retail empire tries to survive its biggest crisis yet. Then: the CEO got paid HOW much?! And to close things out, we take a trip back in time with some vintage QVC audio clips.
QVC files for bankruptcy, and rembering Paul Kelley 18.04.2026 20:14
It's official, QVC has filed for bankruptcy. On this episode a full explanation of what bankruptcy means for now, and for the future of QVC and HSN. Plus, remembering Paul Kelley.
QVC bankruptcy coming? and honoring one of the industry greats 01.04.2026 19:15
QVC was expected to release its fiscal year 2025 numbers by now—but continued delays are raising serious questions, with some speculating that bankruptcy could be on the horizon. In this episode, we break down what these delays might mean for the company and the broader live shopping industry. We also dive into the growing legal drama, as lawsuits emerge involving Invicta, ShopHQ, and a vendor tak...
Shopping goes from TV to online and apps 18.03.2026 32:37
For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying? In this episode, we talk with JW Cudd , an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powere...
Bankruptcy a real possibility for QVC 13.02.2026 34:39
The headlines are buzzing — QVC may be facing bankruptcy, and the future of America's most iconic shopping networks hangs in the balance. What went wrong, and what comes next for QVC and HSN? In this episode, we dive deep with Marvin Segel, son of QVC founder Joe Segel, to uncover the story behind the headlines and explore what this could mean for the future of televised retail as we kick off 2026...
The year 2025, a TV shopping industry year in review 05.12.2025 19:31
As 2025 winds down, we're rolling back the clock on one of the wildest years the television shopping world has seen. From headline-making shakeups to unexpected triumphs, QVC, HSN, and the entire industry have served up a year packed with drama, reinvention, and a few eyebrow-raising moments. And today, we've got a very special guest to help us unpack it all: Marvin Segel, son of QVC founder Josep...
Deep dive into the history of CVN - Cable Value Network 19.11.2025 19:49
On this edition of Are We On The Air?© We're taking a deep dive into one of television's great forgotten stories — the rise and fall of the Cable Value Network. For three short years in the late 1980s, CVN was the shopping channel to beat — bold, ambitious, and ahead of its time. But behind the flashing graphics and on-air deals lay a story of rapid growth, fierce competition, and an ending no one...
Isomers moves to HSN 05.11.2025 27:22
On this episode, the always-inspiring Manuela Marcheggiani by to share the inside scoop on her next big adventure — taking her legendary Isomers brand to a brand-new home, HSN! After decades at another network, she's ready for a fresh chapter, and she's bringing her brilliant scientific mind (and a few beauty secrets) along for the ride. Plus, our host Shawn Wilsie is ready with some skin-deep que...
ShopHQ is back, and HSN changes 22.10.2025 23:38
It's official — Season 5 of Are We On The Air?© is underway. In this episode, we dive into two fascinating developments shaking up the home shopping world. First: what's really happening at ShopHQ? The network vanished from the airwaves, but like a phoenix reborn, it's back — and the story behind its return is one you'll want to hear. Then, we turn our attention to HSN, where new hosts are steppin...
But Wait, there's more! with Joey Mazzant 16.07.2025 36:07
Special Edition Alert! Buckle up for a wild ride on this episode of "Are We On The Air?©" as Shawn sits down with the one and only Joey Mazzant —social media wizard, Orlando tourism guru, and all-around powerhouse of personality! From skyrocketing his career through smart, savvy social media moves to becoming the go-to guy for everything travel and theme parks in Orlando, Joey brings stories, laug...
Part II of A closer look at QVC with two of it's founders 11.06.2025 30:13
In this can't-miss Part 2 of our deep dive into QVC history and its future, we're back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes stories from his wild ride on the "50 in 50" tours,...
A closer look at QVC with two of it's founders 28.05.2025 37:23
In this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie , is joined by two heavyweights from the world of televised retail: Marvin Segel , son of QVC's legendary founder, and Paul Kelley , one of the network's original on-air personalities. Together, these industry insiders rewind the tape to QVC's golden days—sharing untold...
Why is Minnesota such a great home for talent? 12.05.2025 38:52
From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now , the go-to archive for decades of Twin Cities television. Tom share...
It's over for ShopHQ and Steve Sedahl from "Let's Bowl" 28.04.2025 39:25
Buckle up for Part Two of our conversation with the always entertaining Steve Sedahl! This episode dives into the wild world of two lesser-known TV shopping networks Steve worked at — stories you definitely haven't heard before. Then, we get into what everyone's been waiting for: how Steve landed a role on Comedy Central's cult classic Let's Bowl , and what it was really like behind the scenes. Bu...
Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fame 14.04.2025 30:28
Everyone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN . On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl . Best known to some as "Chopper" from the cult comedy series Let's Bowl , Steve has enjoyed a long, dynamic career across multiple TV shopping networks. Today, he...
QVC/HSN layoffs announced 31.03.2025 20:14
Breaking News : QVC/HSN has just announced that 900 employees are being let go as part of a major downsizing. So, how is ShopHQ still thriving and staying ahead in the game? Plus, we're honoring the legacy of an infomercial icon, who we recently lost.
QVC/HSN yearly results and more conversation with Bob Circosta 18.03.2025 24:34
The latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we've got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home Shopping Network. Tune in for an emotional and nost...
Looking back at HSN with Bob Circosta 03.03.2025 30:58
Get ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they realized they needed a bigger space, how the first h...
Rising star Aaron Kessler joins the podcast 17.02.2025 15:18
In part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you'll definitely want to tune in—Aaron's sharing some insider secrets that will have you hung...
HSN operations moving and Aaron Kessler from ShopHQ joins the show 03.02.2025 29:11
Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN and its dedicated team members? We dive into the imp...
Manuela Marcheggiani of Isomers Skincare 22.01.2025 30:55
Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Ma...
ShopHQ lays off most of staff 20.12.2024 14:33
On December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days. That's the focus of this special episode.
Host and Guests who have passed away, hosts who are leaving, and a network which went away. 11.12.2024 22:51
After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QVC guest. From there, we shift gears to examine wha...
The explosive rise of Invicta on ShopHQ (ShopNBC) 11.09.2024 27:12
In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of an entire shopping network. Don't miss this eye-ope...
Invicta watches leaves ShopHQ for JTV 16.08.2024 14:32
After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dis...
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