Architecture of Sales

Architecture of Sales - Enter Polish B2B Market Podcast

Business EN ↓ 11 episodes

Practical insights for companies entering the Polish B2B market. We cover sales strategy, lead generation, cold outreach, partner networks, and the cultural nuances that make or break market entry in Poland. Whether you're considering in-house sales or outsourcing, this show gives you the honest, unfiltered playbook — from the people doing it on the ground.

Author

Architecture of Sales

Category

Business

Podcast website

architectureofsales.com

Latest episode

Jun 30, 2026

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Episodes

From Cold Call to Closed Deal: The Full Architecture of Sales Process Explained by Dominik Wantuch 30.06.2026

If you are considering working with us, this is the episode to listen to first. No pitch. Just an honest explanation of how we work, what we do, what we don't do, and where we are actually strong. Dominik Wantuch, founder of Architecture of Sales , walks through the full picture — from the first cold call to the closed deal. What we cover in this episode: The two services we offer: Lead Generation...

How to Scale Technical B2B Sales in Poland Without Burning Out Your Engineers 04.06.2026

Your best salesperson is often your product engineer. And that's exactly the problem. In this episode, Dominik Wantuch — founder of Architecture of Sales — breaks down one of the most common mistakes technical companies make when entering a new market: sending their engineers to do cold outreach and prospecting. Engineers are brilliant at explaining products. They are not trained to prospect, qual...

Cold Calls, Clay & Claude: Inside the B2B Sales Process at Architecture of Sales | Polish Market Entry with Szymon Dąbrowski & Ewelina Piechota 01.06.2026

What does it actually take to sell in Poland as a foreign company? In this episode, Ewelina Piechota talks with Szymon Dąbrowski — SDR and Business Development Manager at Architecture of Sales — about the real process behind entering the Polish B2B market. Not the theory. The actual work: onboarding sessions, cold calls that fall flat, buyer personas that turn out to be wrong, and months of iterat...

How Much Does Sales Outsourcing in Poland Actually Cost? Lead Generation vs Full Sales Outsourcing in Poland 18.05.2026

Everyone asks the same question before entering Poland: how much will this actually cost? Most agencies won't give you a straight answer. In this episode, Dominik Wantuch — founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland — shares the exact figures, budget frameworks, and real timelines from over 30 go-to-market projects in the Polish...

The Polish Market Entry Checklist: 9 Points That Separate Success from Failure 16.05.2026

We ran over 30 go-to-market projects in Poland. Here is what killed the ones that failed. In this episode, Dominik Wantuch — founder of Architecture of Sales, a B2B lead generation and sales outsourcing agency based in Gdańsk, Poland — shares the 9 preparation points that every SaaS company must have in place before entering the Polish market. This episode is specifically for SaaS companies planni...

The First 90 Days in the Polish Market — What to Expect and What to Ignore 04.05.2026

Most B2B companies entering Poland expect too much too fast — and quit right before the market starts responding. They see 90 days without a signed deal and assume the market doesn't work for them. In most cases, they're wrong. The problem isn't Poland. The problem is expectations. In this episode, Dominik Wantuch, founder of Architecture of Sales, breaks down exactly what 90 days of o...

Polish Trade Shows & Expos: Why Having a Native Polish-Speaking Representative at Your Booth Can Double Your Lead Results 24.04.2026

One of the most common questions Dominik Wantuch gets from companies entering Poland is whether they need to physically attend expos, trade shows, and industry conferences — and whether Architecture of Sales can handle that on their behalf. In this episode, he answers it directly, explains what's included across all service packages, and makes the case for why local, Polish-speaking presence a...

How to Prepare Your B2B Lead Generation Strategy Before Entering the Polish Market: ICP, Buyer Personas, Pain Points & Sales Process 21.04.2026

Before you send a single cold email or book a single meeting in Poland, there's foundational work that determines whether your entire market entry succeeds or stalls. In this episode, Dominik Wantuch — founder of Architecture of Sales and a specialist in B2B lead generation for the Polish market — walks through the strategic groundwork every company needs to complete before launching outbound...

The Real Reason You're Not Closing B2B Deals in Poland 18.04.2026

You've booked the meetings. You have a great product. So why isn't anything closing in Poland? In this episode, Dominik Wantuch — founder of Architecture of Sales and a B2B lead generation specialist with years of boots-on-the-ground experience in the Polish market — breaks down the most common sales mistakes he sees international companies make, and exactly how to fix them. These aren&#39...

The Right Way to Find and Activate Resellers in Poland 16.04.2026

Thinking about selling in Poland through resellers or channel partners? In this episode, Dominik Wantuch — founder of Architecture of Sales and a hands-on practitioner of B2B market entry in Poland — shares what it actually takes to build a working partnership network, and where most companies go wrong. There are two core routes into the Polish market: going directly to end customers, or building...

Market Validation: How to Enter the Polish Market 15.04.2026

Thinking about expanding into Poland? In this episode, Dominik Wantuch — founder of Architecture of Sales , a B2B lead generation agency specializing in Polish market entry — breaks down exactly what the market validation process looks like, what to expect, and how to budget for success. What you'll learn in this episode: What market validation really means — and why it's the essential first step...

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