Architecture & Engineering Business Strategies

When you think about design, data probably isn’t the first thing that comes to mind. Yet, that’s exactly what you should be thinking about according to Bobby Fijan of Form Developers. Data, especially on the local level, offers invaluable insight into what people really want in a floor plan and what they’ll spend money on. That’s why you should seek out data early on as you begin a new project. Ju...

Burnout can decrease workplace efficiency, make employees sick, and even cause people to leave their careers. In the wake of the pandemic, workers are more likely than ever to suffer from burnout, so if you want to prioritize your health, you need to set firm boundaries to keep from wearing yourself and your employees out. In our first Roundtable discussion, four Monograph team members discuss wha...

Owning the means and methods throughout the design and construction process can be challenging. This is especially true for new designers or architects who haven’t been involved in many projects before. How do you go about understanding your role, the client’s risk tolerance, and keep an open mind throughout the process? On Best Practice, NADAAA’s principals Nader Tehrani and Arthur Chang explain...

Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both...

The Bureau of Overseas Building Operations has high standards to meet. The buildings they design have to be secure, functional, and stand the test of time. The embassies and other facilities they design are 50-year buildings. They have to withstand a place’s climate, fit in with the local culture, and confidently represent the U.S. as an open nation. In this episode, Curtis Clay, the OBO’s directo...

In architecture, as with almost any business, the environment you create in your office can make or break your team’s productivity. But with pandemic protocols forcing many businesses to work remotely, meaningful interactions and a positive workplace culture are even harder to cultivate—but still just as important. Colin Montoute, director of architecture at WXY Studio, and managing director Amy H...

An architect’s role by definition revolves around the planning, designing, and construction of buildings. But Rick Joy, principal at Studio Rick Joy, doesn’t see it that way. He believes his role is to create a lifestyle, not a building. It’s taking the setting and landscape into account and bringing the best experience to life with what you design. It’s letting nature and light in and pushing inc...

Building a strong team sounds simple: put a bunch of talented people with complementary skill sets together in the same room. But in reality, there’s a carefully calibrated science to crafting a team that produces great work. On the latest Best Practice episode, Sara Lopergolo and Oliver Link from Selldorf Architects share their experience handpicking team members and facilitating collaboration. T...

Strong leadership is the secret sauce of strong companies. You may be the most creative and most groundbreaking firm on the planet. But if your teams don’t work well together, if they spend too much time on the wrong parts of the process, and if they don’t keep clients happy—you’ll see subpar results. In this Best Practice interview, Holly Deichmann and Zoe Small, Associate Principals at Diller Sc...

A technology-first firm is not one that merely uses the latest technology in their practice. It’s a firm that leverages that technology to allow collaboration in the sketching process all the way through a 3D experience. It’s having designers, project managers, technical architects, and software developers all working together to make things happen in tandem and instantaneously. Mancini Duffy is a...

Digital is taking over the working world, and it’s time for your company to catch up. More and more, clients are clamoring for digital-based options, but many businesses are reluctant to shift their policies to accommodate new technology. On the latest Best Practice, Shane Burger, principal and director of technical innovation at Woods Bagot, shares how to accommodate digital culture at your workp...

Launching an office in a new city requires a solid operations team and a structured plan for growth. Moody Nolan’s New York City office started with four people just over a year ago and now it has 20. The secret to that fast success? Delivering high-quality projects to the clients you have. It’s the best marketing tool to achieve steady growth. In this Best Practice interview, Associate Principal...

Midsize architecture firms face unique threats to their longevity compared to small and large firms. Mega firms seem poised to gobble them up, and it’s hard to compete with extra large firms that offer far more services. There’s also the issue of leadership transition. Many midsize firms that started off small and haven’t given enough thought to how they’ll evolve into the future with new leaders....

The idea of a $20 billion budget can make your head spin. But in the right hands, that kind of funding can accomplish a world of good. That’s exactly the mission of Angel Dizon, Managing Director of the Bureau of Overseas Buildings Operations. While the government may get a bad rap from time to time, there’s a steady revolution happening from within the OBO department. Angel joined us on Best Prac...

You own your career trajectory. Whatever field you’re in, you have the power to make your work stand out, so clients take notice and want more. It takes a little daring and a strong stomach for risks (and the inevitable failure), says Gregg Pasquarelli, founding principal at SHoP architects. In this Best Practice interview, Gregg explains why as long as you pick yourself up and learn something fro...

A growing number of firms are combining two major responsibilities into one role: chief operating officer and sustainability director. It’s a lot to juggle in a small firm, let alone a quickly growing one spread across multiple cities. But Allen Schaffer, COO and Director of Sustainability at Moody Nolan, has handled the two roles for almost two years now as they’ve expanded into new markets. In t...

In the workplace, collaboration is the glue that holds a company together. But getting your employees to function as a cohesive unit is a unique challenge, especially in the design and architectural world. So how can you get a bunch of creative individuals to create solutions as a collective force? It begins with your workplace environment. In this Section Cut interview, Elaine Molinar, partner an...

Today’s business landscape calls for new and disruptive ways of doing things. You wouldn’t typically think of placing a software professional at the helm of an architecture firm. But that’s exactly what Rossmann Architecture did when they tapped Shane Balcom for the role of Managing Director. Thanks to new ways of operating from the ground up and the adoption of tech tools like Monograph, the team...

When the focal point of your work is design justice, your processes look a bit different than the average design firm. For one thing, processes need to be simultaneously more efficient and also more unique. When you’re seeking diverse voices and shaping public spaces, steps like community outreach are complex and time-consuming, making efficiency key. At the same time, conducting radical thinking...

Does this sound familiar? You need to bring in more clients to your practice to increase your revenue, but you don’t know if the money and time you spend on marketing will bring the right results. That’s where performance marketing comes in. It’s a measurable, concrete way to drive new business to your practice. Performance marketing is a comprehensive term for marketing and advertising where you...

If you’re a doer-seller, you’re probably more comfortable “doing” than “selling.” Nobody goes to school to become an engineer, a designer, or an architect because they want to sell engineering, architecture, or design services. They want to do whatever their skill set is. But in today’s business world, doers need to become sellers—or at least active partners in the business development of the comp...

If you want your business to run efficiently, you have to give your employees access to the proper tools and technology so they can get the job done. But it can be a challenge to find and implement the tools and tech that will best help your company achieve its goals. In this Section Cut interview, Scott Lelieur, director of operations at Lake Flato, and Director of Design Technology Daniel Stine,...

If your firm is considering going hybrid, it’s a much bigger decision than deciding how many hours per week you’ll ask staff to spend in the office. It also means overhauling processes that may have been in place for years or decades. Careful thought is needed, as is employee buy-in at every level. Evelyn Lee is the founder of Practice of Architecture and currently works at Slack. In this Section...

With the surging demand for diversity in the workplace, many companies are scrambling to figure out how to increase—and manage—gender and ethnic diversity within their own firms. To help your people to work well together, you have to learn how to handle a diverse team of employees, which means focusing on four values: justice, equity, diversity, and inclusion (JEDI). In this Section Cut interview,...

Financial management isn’t just standard accounting. It also involves looking at the big picture of your financial performance to make smart business decisions. When you understand what’s going on financially, you can improve and plan for the future. In order to get that understanding, you need to track your time and do some calculations. In this Section Cut interview, Rena Klein, Vice President f...