Studio Xerxes
ARCast
ARCast is a bi-weekly broadcast created specifically for professionals across retail and consumer goods companies "in the trenches" analyzing data, drawing planograms, researching shoppers, and more. The concept of “In The Trenches” is intended to build a real community of category management and shopper insights colleagues to share their authentic stories. ARCast brings like-minded individuals with relatable experiences to the table to reflect on their careers, share tips, funny anecdotes, and learnings along the way. "In The Trenches” is a reminder that people are behind it all. We make it h...
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Studio Xerxes
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Podcast website
Latest episode
Jun 23, 2026
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Episodes
Do You Enjoy What You’re Doing? 23.06.2026 48:04
Send us Fan Mail Do you think there is a correlation between how you feel about your job and performance? Tanya Jones-Fosu uses specific criteria to judge where she will engage including create something new every day, solve puzzles, and align to her core values. The result: exciting roles, organizational impact and recognition. What about you?
Is U.S. Retail Becoming More European? 09.06.2026 41:37
Send us Fan Mail There are certainly noticeable differences between U.S. and European retail. But slowly, the American landscape is taking cues from its overseas counterparts. Whether it is Private Label, aggressive competitors, technology or other factors, the U.S. arena is definitely seeing shifting sands many times driven by companies from the European front. Follow Olivier Delangre as he gi...
The Impact of Health Policy on Retail 05.05.2026 37:55
Send us Fan Mail ALERT: Category Managers – you have seen how GLP-1s have changed the food landscape. Are you ready for another one? Government policy will soon bring another wave to hit stores. Get a hint at what the new MAHA Access program may do to your strategy in this revelatory episode with Carmen Brace.
Why the Best Leaders Think Like Musicians 21.04.2026 33:00
Send us Fan Mail How does a concert violist become an accomplished category management and shopper insights professional? In today’s episode, find out what formula Elizabeth Beilman used to walk off the symphony stage and become a dynamic leader in our industry.
Why Curiosity Beats Career Planning 21.01.2026 26:42
Send us Fan Mail Careers rarely go as planned, and that’s a good thing. Kate Foxbower of Welch’s joins ARCast to share how curiosity, mentorship, and asking “one more why” shaped her path across insights, category management, and beyond. A candid conversation on growth, learning, and building a meaningful career in today’s evolving retail landscape.
Let's Talk About Price 06.01.2026 41:12
Send us Fan Mail Today’s episode is a test. We have had a tremendous amount of outreach to deliver deeper into the market (trends, behaviors, and solutions). Finn Hansen, CEO at PriceBeam, jumps into the hot seat as we work on a new series. Our conversation hits on the challenging topic of Pricing as Finn gives us his expert viewpoint on numerous questions you may have. Enjoy!
Just call her Meriyem the Builder 23.12.2025 31:49
Send us Fan Mail Few people can say they have experience building category management programs in multiple continents - Meriyem can. Follow her journey as she takes on projects for some the most iconic retailers in the world including her most recent stop: RONA
Be On The Court, Not Just In The Stands 09.12.2025 28:01
Send us Fan Mail One year ago, Brian was searching for a new home. Never letting go of core principles that propelled his career, he’s now activating them in a huge way at Built Brands. Learn about how Brian has left no doubt that he’s in this game to win.
Purina LAB9: Unlike Anything in the World 26.11.2025 46:56
Send us Fan Mail Stephen Wurth is a self-described change agent, someone who relentlessly puts the consumer at the center. In a career where he literally never backfilled anyone, Stephen is the innovator behind LAB9, a place to Learn, Activate, and Build. With a background in Industrial Design, Stephen takes category management / shopper insights to a whole new level – this is a MUST listen to f...
From ARCast Guest to Media Maven 28.10.2025 23:48
Send us Fan Mail Soon after appearing on ARCast, Yanira Albarran acknowledge she was experiencing health issues but couldn't identify the cause. So she went social. 18 months later, she is a rising star after GLP-1s changed her life. Check in and learn about her origins in category management before she went viral. Then find her blossoming story on your favorite social. https://www.inst...
3 Keys To Building A Category Function 14.10.2025 29:20
Send us Fan Mail When charged with standing up a new category management function, it can be a daunting task for anyone. For Ben Hanson at California Dairies, he attacked the challenge with confident humility, falling back on sage advice from a mentor in his early career. Listen in to find out the keys that Ben employed to get his company on the road to implementing category management.
Category Managers Tell Horrible Stories 30.09.2025 32:05
Send us Fan Mail Not all stories are “once upon a time” fairy tales. The great ones have the power to make individuals feel something, and act. Helen Hepworth believes many category managers are missing the mark with their storytelling, using 2,000-year-old structures with no real plan in mind. Changing your approach could significantly differentiate your company and your career, so don’t miss thi...
Consumers Are Shoppers First 17.09.2025 38:13
Send us Fan Mail In a seemingly serious contradiction, Luke Cahill is a self proclaimed introvert who has spoken to thousands of complete strangers. Listen to Real Insight CEO & Chief Nerd as he explains why real conversations with shoppers still matter.
Stop Learning, Start Dying 20.08.2025 32:31
Send us Fan Mail Not all career paths are straight, and that is certainly the case with Emilia Tauss. Through every step of her fantastic journey, Emilia has looked for opportunities to learn and she has consistently found gold. Listen to this power-packed episode of ARCast but make sure to have your pen and paper ready!
You're Still Superman 05.08.2025 57:42
Send us Fan Mail Change happens, it's unavoidable. But decisions that can momentarily rock your world, shouldn't define you. Listen as Polly Rowland takes us down her career path, revealing how tough hurdles taught her lessons about business and life that she now shares with the world.
From the Mean Streets of Chicago 15.07.2025 52:05
Send us Fan Mail Industry vet Bill Gillispie jumps into the hot seat to share his adventures from working in one of the toughest neighborhoods in Chicago to consulting some of the largest retailers in the world. In the midst of his journey, setbacks and health challenges test his spirit. Tune into another amazing episode of ARCAST to hear this riveting story that is certain to touch your soul.
Treat It Like Your Own 01.07.2025 50:04
Send us Fan Mail Eric Nardulli has a prescription for how to be successful as a category manager. And, he took a huge dose to get him where he is today. Join in this conversation as Eric shares how this very approach led him throughout his career.
Down to the Napkins 17.06.2025 43:58
Send us Fan Mail Alecia Reed has touched so many aspects of the industry as a space planner, it might make your head spin. From Lingerie to Tools to Pet to Food Service, she has seen and done it all. Learn more about the nuts and bolts of space, consulting and more in this fascinating episode of ARCast.
What Do I Want To Do Now? 03.06.2025 54:25
Send us Fan Mail What happens when you secure a dream job only to find out you don't like it? Audrey Henson tells us as she shares how one pivots to find a new path to satisfaction and success.
I Want To Change The Game 20.05.2025 48:05
Send us Fan Mail When you listen to Martha Vargas tell her story, you will soon discover when she isn't highly challenged, she quickly gets bored. In our latest episode of ARCast, learn how Martha's drive to make an impact lands her in fascinating roles at some of the biggest brands in the industry.
I Love What I Do 06.05.2025 41:14
Send us Fan Mail Follow a whirlwind of a professional and career as Kaye takes us from earning a college degree in 2 years to where she is today at InContext. And along the way, you'll see how "she can't stop, won't stop" innovating including with her current vision of changing the way we shop.
Economic Update: Is There A Silver Lining? 22.04.2025 39:12
Send us Fan Mail The current economic environment is on the minds of virtually everyone and we all have questions. So, why not ask an expert? We invited our friend Caleb Silver to provide his take on the general landscape, what might be coming and what it means to category managers and shopper insights.
Raise Your Hand 01.04.2025 48:52
Send us Fan Mail Laura-Lynn Freck has spent her entire career tackling new adventures, taking risks, creating her own roles, and ultimately making significant contributions to each organization she has touched. You can do the same if you are willing to raise your hand.
Category Management On A Bike 18.03.2025 45:11
Send us Fan Mail Lauren Bijur discovered the power of food in an attempt to heal herself from health ailments. 20 years later, she works with Bob Mariano to develop the hit grocer, Dom's Kitchen and Market. Listen in to a fascinating story about courage, creativity, and category management.
I Like Chaos 07.03.2025 47:16
Send us Fan Mail John Nathenson has been a literal zig-zag, so much so it even confused the Host! Buckle your seat belt and follow the winding path to destination Catalytics.
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