April and Fritz

If you’ve ever walked away from a consultation thinking, “I don’t know where that went wrong,” this episode is for you. I’m sharing my 5-stage framework for leading better wedding consultations without relying on a script. Most florists aren’t losing bookings because they said the wrong thing. They’re losing bookings because they moved the conversation forward before the groundwork was in place. B...

In this episode, we’ll get into the myth of “good chemistry”, the gap between what a couple says and what they actually mean, and why the real leverage in your business isn’t attempting to sound more confident but creating shared understanding with the couple on the call. No convincing. No closing scripts. Just a new way to understand what’s really happening in your consultations. If you’re a flor...

If your bookings are slower than usual and your first instinct is to redesign your proposal, this episode is for you. In this episode, I break down why so many florists are pouring their energy into proposals, templates and workflows when the real leverage sits inside the consultation itself. Couples are comparing more wedding florists than ever, and the way you show up in that conversation is a k...

A relaunch, a rename and a new direction for florists building booked out businesses. Cultivate is a podcast for wedding florists, floral designers and creative business owners who want to be deliberate about how they build their floristry businesses - covering wedding consultations, sales, pricing, marketing, client experience, strategy and so much more. In the first episode I’ve released in almo...

I had the pleasure of speaking with Rita, founder of the Sustainable Floristry Network (SFN) and the No Floral Foam Movement. As a second-generation florist and science writer, Rita shares her insights on the disconnect between the floral industry and sustainability, and how SFN aims to address these challenges. As a member of the SFN, I’m proud to support sustainable practices at April and Fritz,...

Today's episode is directed at business owners, entrepreneurs, and anyone working in a physical space that engages with clients or customers. I'll be touching on what it takes to stand out from the crowd and how to incorporate different elements into your physical business to reach your next level. The reality is: Every moment there are new people coming into your field and challenging you...

From early morning setups to the final touches on the big day, I spend this episode reflecting on the dedication and personalised service that sets April & Fritz apart in the floral industry. This has been inspired by an experience that I had at a client’s wedding recently. I got speaking to this fabulous woman who introduced herself as one of the MCs for the night, who was also related to the...

I felt called to do something a little bit different today and step back from my usual structured approach to the podcast. I want to have an honest and heartfelt riff about the challenges of event planning, because it can sometimes feel really, really hard. Event planning requires you to put the building blocks down and lay the foundation for your perfect event with countless decisions and details...

In contrast to last week’s topic, in this episode we’re talking to floristry Myhanh, the lead floristry teacher at Melbourne Polytechnic and one of my own mentors during my time studying a Certificate III in Floristry, about formal floristry qualifications. With years of expertise as a florist, business owner, and educator, Myhanh reveals how professional training translates into flawless executio...

We are diving into the journey of a self-taught floral designer who has made waves in the Melbourne floristry scene. I’m joined by the talented Piper of Piper and Posie, a flourishing floral designer who has built her business from the ground up over the past five years. We'll be diving into her experience as a self-taught florist and how she’s worked with clients to achieve their dream event,...

Today we are diving into a topic that might not be the most glamorous, but it's absolutely essential - insurance. I’m joined by the lovely Casey from Sparksure, who has over 11 years of experience in the insurance world and a passion for eliminating the stress and confusion that comes with it. From understanding the types of insurance your vendors should have to know how to bring it up during...

Our podcast explores the art and emotional impact of floral design in creating memorable events - and funerals are no exception. With Dying to Know Day approaching on Thursday the 8th of August, my conversation with Oli and Yaz from The Funeral Fix is timely. The Funeral Fix is a training program for funeral celebrants that they created back in 2021, and is a program that I graduated from before o...

When I first started my business, I had a relationship with a vendor who I engaged to help set up some back-end systems for my customer experience. I was inspired to speak on this topic of finding your dream vendors because this experience was far from a dream. I felt like I was running out of time when I chose this vendor, and our relationship went south pretty quickly. There was no communication...

In this episode we explore the world of styled shoots - a topic that brings both excitement and challenges for you as a client. Styled shoots typically tend to prioritise aesthetics over anything else. By thinking critically about the images in front of you, you can really get a sense of what it is that you're drawn to and pull inspiration from it. We’ll discuss balancing inspiration with prac...

When it comes to floral quotes, transparency and understanding are key. This aspect of my business is deeply personal to me because it's not just about the flowers or the numbers, it's about ensuring you feel confident and informed when making decisions for your events. Breaking down the complexities of floral pricing brings a sense of trust and clarity to your relationship with your vendo...

Join us in this episode as we chat with Anna, the visionary behind Anna Campbell Bridal.  Known for her stunning, handcrafted bridal gowns that blend new-age romance with dreamy elegance, Anna shares her journey as a designer and her passion for creating unforgettable moments.  This conversation goes well beyond fashion - it’s about creating unforgettable moments and meaningful experiences. Anna p...

When someone passes away, emotions run deep. Unlike other events, funerals involve a strong desire to honour the person authentically rather than focusing primarily on aesthetics. This makes custom funeral design a deeply personal aspect of my business as it brings a closeness and intimacy with my clients that is unmatched. Being trusted with this responsibility is a profound honour for my team an...

This week we're going to be taking a step back from the flowers and going deeper on design. We’ll be diving into designing with intention - what it means, why we love this approach, how I go about it and some examples. You might be thinking “what does that have to do with me exactly, you’re the designer?” but I believe that there are certain responsibilities that the client has to make this po...

This week I'm diving into a topic that often makes people squirm a bit: money. But don't worry, I'm here to make it a little less daunting.  Join me for a heart-to-heart about money, value, and the magic that happens when you align your spending with your vision.  Whether you're organising a wedding, a celebration of life, or a corporate event - it's not just about sticking to...

This episode is a fun one because I’m giving you my top three hacks for finding inspiration. When it comes to a new event, I love nothing more than a client who comes to me feeling excited and inspired about what we're going to create together. Now I will not be telling you to mindlessly scroll through Instagram or Pinterest - whilst I think there is a time and place for that - it will only ge...

Welcome to my very first podcast episode. My name is Bree and I am a floral designer, event lover, business owner and now podcast host. I am the owner of April & Fritz, a floral design studio based in Melbourne Australia, and we cater to all kinds of events from weddings and funerals to private functions and corporate events. I am so excited that you are spending your earbud time with me and I...

This episode is all about my design process and what I take my clients through to help them create their dream event. There is no right or wrong way to approach design and for me, I’ve curated my approach to go deep with my clients to give them an experience that is so personal to them that they can't help but rave about. What I cover in this episode: The steps that I take my clients through W...

Welcome to April and Fritz. The podcast that dives deep into the artistry of floral design and the world of unforgettable events. I'm your host Bree, a passionate floral designer event, lover and business owner. Join me each week as we explore the skill and soul behind creating the event of your dreams. This podcast is a haven for dreamers and doers, and for anyone who envisions life's special mom...