Apptica Talks

In this episode, Apptica Talks delves into UGC Ninja 's transformative approach to user-generated content (UGC) advertising. Ross Puriasev, CMO of UGC Ninja, shares insights into the company’s innovative strategies for ad creation, the role of AI in scaling campaigns, and how data-driven decisions drive success across industries—from gaming to fintech. UGC Ninja is a global creative powerhouse spe...

In this episode Apptica Talks about Mobio's innovative approach to adopting AI with Sergey Konovalov, CEO & founder at Mobio Group . Mobio Group is a mobile growth marketing team headquartered in the UK and with offices in the USA. For more than 10 years they offer comprehensive ROI-driven approach to achieve your business goals. Mobio's team of 80+ experienced marketers and app promotion spec...

In this episode Apptica Talks about the strategies for in-app advertising with Roman Arustamyan, Head of Media Buying at AdSkill . AdSkill is a global service for launching and optimizing ad campaigns. They empower businesses with robust ad account support, cutting-edge media buying strategies, and the latest industry knowledge. Choose AdSkill, and embrace a world of unmatched advertising success....

In this episode Apptica Talks about the Gamelight’s role in the rewarded UA industry with Günay Aliyeva – Co-Founder at Gamelight . Gamelight is the largest Rewarded Marketing Platform for Mobile Games! Their AI algorithm analyzes users' playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement on our partners' games....

In this episode Apptica Talks about the Power of Playable Ads with Gökçe Nur Oguz – CEO and Co-Founder at Playable Factory. Playable Factory is the leading creative marketing technology provider which builds a future of advertising via highly engaging 2D/3D playable & interactive ads and gameplay video creation product for mobile games and non-gaming brands. We have discussed the impact of ris...

In this episode Apptica Talks about Influencer Analytics, Market Landscape and Fraud with Alexander Frolov - CEO & Co-Frounder at HypeAuditor. HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. The platform offers a digital area to find relevant and safe influencers across our 75+ mi...

In this episode Apptica Talks about Influencer Marketing Insights: How to Navigate Trends, Creative Challenges, and Brand Impact with Maria Shusharina , Head of Creative & Strategy at HypeFactory . HypeFactory is the global cutting-edge Influencer Marketing Agency where performance meets creativity. During our chat we have covered influencer marketing trends, how to make effective creatives in...

In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization. Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions. During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with ap...

In this episode Apptica Talks about  Influencer Marketing and Common Campaign Mistakes  with  Kristina Nikeenko  - Head of Influencer Marketing at  Zorka. Agency . Zorka. Agency  - is an international influencer and performance marketing agency focused on creating ROI-forecasted strategies with a risk assessment that help businesses scale up.​ In this episode Kristina...

In this episode Apptica Talks about ideation, testing and scaling of hypercasual games with Vladislav Ladizhenski and Umut Önel from Sunday. Sunday - a hypercasual publisher that creates extremely engaging and addictive mobile games with smart and player-friendly monetisation. We have chatted about ideation approach, prototyping and testing strategies, scaling and some trends wrapped up in nice me...

In this episode Apptica Talks about AI in Mobile Marketing with James Crabb , Director of Business Development at Gamelight. What we have chatted about current state and future of AI, gamelight's AI algorithm, risks, challenges, and ethical implications of using AI, and much more. Key takeaways are available in our blog . You can learn more about Gamelight on the website and get more insights...

Kicking off the second season with an episode where Apptica Talks about in-app traffic, fraud, predictive algorithms and future of programmatic advertising with Genrikh Lukianchuk , General Manager, Europe at Bidease . During our conversation we have discussed in-app traffic as an exceptional source of advertising, fraud: the main channels, ways of detection, current scope, the due diligence to fo...

Wrapping up the 1st season with an episode where Apptica Talks about  Mastering Reviews Management: How to Turn User Feedback into App Store Success  with  Anatoly Sharifulin , CEO at  AppFollow What we have covered: what's app reputation and app review management, the data sources of reviews (App Store, Google Play; Custom sources: GP beta feedback, Testflight feedback; other...

In this episode Apptica Talks about growing your game with Smart LiveOps with Julia Iljuk , Head of Growth, and Pavel Ignatov , Founder, at Balancy . Balancy is a LiveOps platform for game studios that helps increase LTV and win the competition by customizing and personalizing the gaming experience.  We have covered the story behind Balancy; current state of the mobile gaming market and the p...

In this episode Apptica Talks about UA from in-house DSP perspective with Alessandro Giuliani, commercial director at Dataseat . Explore onset, evolution and main values of Dataseat, insights into bidding, transition from behavioural to contextual strategy, ad campaign optimisation: manual optimisations and ML, SKAN evolution vs probabilistic, trends in 2023, and upcoming conferences where you cou...

In this episode Apptica Talks about experimental IAA strategies for games with Giuseppe Martoriello , co-founder at iion . Find insights into the best-performing ad formats for monetization, different approaches in terms of game genres, new monetization channels: in-game ad (video, audio, banner), integration with brands, securing long-term success with in-game integrations, trends to follow in 20...

In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González , performance marketing director at Admiral Media . In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most...

In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman , VP Commercial at oolo .  We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (I...

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato . During our conversation we have touched upon the best performing ad format, current state of rewarded ad, different approaches for iOS and Android, insights into bidding (waterfall vs header bidding vs hybrid mode), tr...

In this episode Apptica Talks about A/B testing in ASO with Emilio Mellado, ASO expert and Senior Customer Marketing Manager at Geeklab . We have explored how to validate your ideas and find a winning variant; how to elevate your Custom Product Pages with AB Tests; what strategy to adhere with fake elements; best practices for mapping out a series of AB tests, and 3 trends to keep an eye on in 202...