Apprising the Poqcast

In this episode if Apprising, a podcast from poq, Kirsty Champion joins us to talk all about preparing for peak trading season—those critical windows when performance, speed, and seamless experiences matter most. We’ll explore how behavioural data helps eliminate guesswork, drive personalisation, and ensure every second counts. From site speed to mobile UX to the KPIs that matter most, this episod...

In this episode of the Poqcast, Melissa Law, VP of Global Marketing at poq, sits down with Edward Drax, Managing Director of Yocuda, to unpack the transformative power of digital receipt technology in modern retail. Dive deep into a conversation that goes far beyond simple transaction records and explores how digital solutions are reshaping customer experiences, driving sustainability, and creatin...

Brands face a critical challenge in today’s digital infrastructure: transforming fleeting social media attention into meaningful customer relationships and sales.  In this episode, Melissa Law, VP of Global Marketing at poq, and Alex Vaidya, co-founder and CEO of StoryStream, discuss how global brands can optimize their website and app experiences to double conversion rates from social media....

Ahead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisitio...

Just before launching their gamechanging Timi AI solution, poq welcomed Michelle Ellicot-Taylor, Global Head of Partnerships, and Sheila Power, Chief Sales Officer at Antavo Loyalty Cloud onto Apprising the podcast. Together, they unpacked the art and science of designing a loyalty program that captivates customers and drives engagement. In this episode Michelle and Sheila share their expertise on...

In this episode of the Poq podcast, Melissa Law sits down with Sue Azari, an eCommerce Industry Consultant at AppsFlyer, to discuss the world of mobile app marketing. As a leading mobile measurement partner, AppsFlyer provides attribution and user behavior insights to help brands drive success with their apps. Sue shares her expertise on the evolving app marketing landscape, highlighting key trend...

Starting and growing a direct-to-consumer essential oil business requires a commitment to authenticity, passion, and education - building relationships with customers is key. Listen to this episode to hear how ECO. Modern leverages technology to communicate with customers and took risks to pursue unique app experiences. Discover their brand journey, from local manufacturing to D2C app.

In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here: Activation Benchma...

This episode we were joined by Jacques Prothon, the Founder and CEO of Odicci . We delve into a fascinating conversation of how brands can leverage those micro moments that consumers experience everyday to engage audiences, collect declared data and increase conversions.

In this episode we talk to Sarah McVittie, the Co-founder of Dressipi . Just when the topic of AI in retail is really hotting up, we discover why and how Dressipi has been leveraging it in their platform for over 10 years, to deliver real step changes for customer engagement.

In this episode we discuss the power of Social Commerce with Arup Ghose from Bazaarvoice. We touch on key KPI metrics and examples of those brands doing it really well.

In this episode Sophie Abrahamsson, President of Americas at Bambuser, talks us through why Brands and Retailers should be considering Video Commerce as part of their customer journey. Bambuser provides the world’s leading Video Commerce technology to drives sales and customer engagement, used by some of the biggest brands and retailers in the world such as Bloomingdale’s, LVMH, Clarins, and QVC....

In this episode Amy Harman, Head of Customer Marketing at Hotel Chocolat takes us through the journey of app personalisation and driving loyalty across channels. Brought to you in association with Ometria.

In this episodes we hear Helen Slaven, poq CRO in conversation with Sally Minto, Digital Director at Revolution Beauty, Matt Louth, IT Director at Hobbycraft and John Hackett CEO at Arena Flowers. The conversations were taken from poq's recent flagship event in London, Apprising 2023: Mobile to the Max, where the guests were asked, amongst other things, why now for App.

In this special episode we caught up with Jenna Flateman Posner, Chief Digital officer at SNIPES, the global sneaker and streetwear retailer. Pre the NRF Retail's Big Show, we were lucky to get a chance to ask Jenna about the SNIPES App Purpose and dig quite deep into retail and tech vendor partnerships.

In this episode we are joined by Jay Johnston, poq CEO and Helen Slaven, poq CRO where we discuss the case for apps for retailers. Why do not all retailers have a shopping App yet? What are some of the cool things that retailers are doing with Apps at the moment? How does the metaverse fit in to an App strategy? Do you remember the sound a modem used to make? These are just some of the things disc...