Darius Mora and Muoyo Okome

App Smash

Business EN ↓ 6 episodes

App Smash dives deep into the world’s hottest apps. Each week, we break down a trending app’s business model, reverse-engineer its growth strategy, and reveal key analytics driving its success. From viral hits to chart-topping powerhouses, we uncover the tactics behind their rise—and the lessons you can apply to your own projects. Whether you’re an indie developer, marketer, or just curious how top apps win, App Smash is your backstage pass to the app store’s biggest successes.

Author

Darius Mora and Muoyo Okome

Episodes

What Makes Journaling Apps Succeed? Inside Stories & Numbers 23.09.2025 54:02

👉 Join my community of app founders & get full access to ALL my courses (including the Trending Keywords Method): Skool.com/AppSuccessIn this special episode, we dive into the entire journaling app category — one of the most fascinating and competitive spaces on the App Store. We cover the OGs of journaling like Reflectly (where I worked for 3 years), Day One, Daylio, and Stoic, and explore w...

How The Copycat App Beat Rizz | Plug AI vs. Rizz 16.09.2025 39:27

Ready to grow your app? Join our community for app founders & indie devs. 🚀In this episode, we dive deep into the Rizz App and its fast-rising copycat competitor Plug AI—the surprising app that actually made more money than the original idea last month. We break down:🔥 The origin stories of both apps and how Rizz blew up through TikTok virality📱 Their onboarding flows and what keeps users h...

Cal AI & the Rise of the App Mafia: $30M / year run-rate 09.09.2025 39:07

Join the App Success inner circle → http://skool.com/appsuccess In this video we're using AppTweak, my favorite ASO tool. Use the promo code "Darius10" to get 10% off any plan. Cal AI is everywhere right now — not just for their explosive growth, but because the founders have started something called the App Mafia with other young indie app builders… and the internet is going crazy....

1M Users, $0 Marketing: The Genius Growth Strategy Behind Focus Friend 02.09.2025 32:46

👉 Take your app to the next level, join my App Growth Skool: http://skool.com/appsuccess 👉 Get 10% OFF AppTweak (my #1 ASO tool) with code Darius10: ⸻This week we’re diving deep into Focus Friend by Hang Green, the productivity app that feels more like a game—and still managed to explode to over 1 MILLION downloads in its first month. What makes this launch so fascinating? • Zero paid ads or mar...

The Secret TikTok Strategy Behind Starla’s $124K / Day Launch 🚀 26.08.2025 32:46

This week, Muoyo and I break down Starla — the astrology app that shocked the App Store with an insane $124K in DAILY revenue using a secret TikTok strategy that no one’s ever revealed before. In this video, you’ll learn: ✅ How Starla went viral with a simple TikTok content model ✅ Why this strategy works so well for apps in 2025 ✅ Step-by-step breakdown you can copy for your own app ✅ T...

Tea Dating Advice 15.08.2025 38:20

Created by Darius Mora and Muoyo Okome, this week on App Smash , we dive deep into one of the most talked-about social apps of the year — Tea Dating Advice , the viral sensation that’s changing how people navigate the messy, thrilling world of modern dating. What started as a niche idea for women to swap notes on potential partners has exploded into a cultural phenomenon, with millions of download...