APAC's B2B Growth Podcast

Shahin Hoda chats with Lachlan James , Chief Marketing Officer at VisualCortex, about the differences marketers need to take into consideration when developing content for new and upcoming categories, compared to an established space. Joining VisualCortex in November 2021 as its inaugural CMO, Lachlan was most recently CMO at Australian start-up Operoo (formerly known as CareMonkey), which was acq...

Shahin chats with Belinda Pervan , Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries. Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she can enable her teams' own achievements and growt...

Shahin chats with Imogen Broomhead , Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Marketer who doubles down on sales partnering to build a...

Shahin chat's with Joanne Woo , Global VP, Division Head of Marketing & Communications at ABB about purpose-driven marketing and how brands can be a force for good. From global conglomerates to fast-growing start-ups, Joanne is an award-winning marketer with deep experience building brands.  She is the first Australian to sit on the global leadership team for one of the company’s largest divis...

Shahin chats with Luca Destefanis , Head of Marketing, APAC at Kyndryl about how to make your budget go further in 2023, especially with the recent layoffs and budget cuts occurring in the industry. Luca is a senior marketing executive with a strong business background, rooted in 25 years of international experience across Asia, Europe and the US. He transforms organisations, develops talents, and...

Shahin chats with Bronwyn Karaoglu , Global VP of Marketing at Ignition about the important conversations to have and building rapport with your CFO.  With over a decade of experience driving marketing competency for leading B2B global technology companies like SiteMinder (ASX:SDR) and Genbook (acquired by Booksy in May 2021), Bronwyn leads the marketing function for Ignition globally, serving ove...

Shahin chats with KP Unnikrishnan “Unni” , Vice President of Marketing (APJ), at Palo Alto Networks, about the basic fundamentals of how to drive growth strategy in your business. Unni has worked in the technology sector for over 2.5 decades including management roles in marketing, strategy, partnership and sales. He has held senior leadership roles in high-growth environments in both multi-billio...

Shahin chats with Dan Sutic , a seasoned marketing professional in B2B SaaS space about how to effectively run sales development across the APAC region while recognising the diversity of markets and cultures in the region. Dan is a seasoned marketing professional with 13+ years of experience. He has worked across ANZ and APJ regions and has held a variety of roles, including individual contributor...

Shahin chats with Matthew Robinson , Vice President of Marketing, APJ, at Contentsquare about how to humanise your digital customer experience in 2023. Matthew Robinson is the Vice President of Marketing, APJ at Contentsquare, a leading digital experience analytics platform. He has over a decade of experience as a tech marketer and his out-of-office status rotates between 'away scuba diving' and '...

Shahin chats with Jenna Pipchuk , Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influential force within the tech industry.  Former CSO of...

Producer, Lysa, chats with Shahin Hoda, Director of Growth at xGrowth, all about his experience of being made redundant and the current economic situation. Shahin is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He's making that happen by popularising Account-Based Marketing (ABM) in Australia, working alongside B2B leaders impl...

Shahin chats with Andrea Clatworthy , former Global Head of Account-Based Marketing (ABM) at Fujitsu about how to approach pipeline acceleration and Deal-Based Marketing (DBM). Andrea is B2B Tech marketing veteran, currently at Fujitsu leading the Account-Based Marketing and Deal-Based Marketing approach globally. ABM at Fujitsu is mostly 1:1, some 1:few, and Andrea has been driving the approach a...

Shahin chats with Mark McInnes , Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects.  A sales trainer and coach with over 25 years of experience in B2B selling environments, Mark helps his cl...

Shahin chats with Nirosha Methananda , VP of Marketing at Influ2, about her experience in growing a marketing function from one person to a full team of 20 people.  Driven by a strong urge to Always Be Learning (ABL), Nirosha is a proud marketing generalist. With a career spanning close to 15-years, across many marketing disciplines and industries, she’s currently the VP of Marketing at Influ2. Pr...

Shahin chats with Debra Sutton , Regional Vice President of Marketing for Asia Pacific at WalkMe, about how B2B marketers should change their view when it comes to attribution and approach it in a way that will strengthen their position in the organisation and help them build a stronger relationship with the sales team. Debra is an innovative and creative senior marketing executive with 20 years o...

In this episode, host Shahin Hoda chats with Lubaina Rangwala, Global Account-Based Marketing Lead at Thoughtworks, about how organisations can successfully run account-based marketing in the APAC region. During the conversation, Lubaina mentions the factors that govern the kind of ABM strategy to use per country. She emphasises the importance of thought leadership and partnering-for-content as a...

In this episode, host Shahin Hoda chats with Jon Miller, CMO of Demandbase, about the current state of account-based marketing and why organisations should consider moving to its more grown-up sibling.  Based on his years of experience founding and managing global companies such as Marketo and Engagio, Jon highlights the mistakes marketers make while executing their ABM strategy and why Account-Ba...

In this episode, host Shahin Hoda chats with Stephanie McCredie, Senior Marketing Director at Salesforce, about her journey with account-based marketing. Stephanie talks about ABM at Salesforce and the criteria she uses to determine the tiers of ABM an account should fall in.    She also advises marketers to think big, start small and move fast when executing their ABM strategy and shares some pra...

In this episode, host Shahin Hoda chats with Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos, about how and why marketers need to build a theme for their ABM campaigns. During the conversation, Neil defines the purpose of a theme and what it is supposed to achieve.  He recommends starting with the priorities of the target accounts and building the campaig...

Shahin chats with Tracy Gawthorne , Vice President & Chief Marketing Officer for Asia Pacific at Capgemini, about how to prepare your marketing team for the new year. Tracy has more than 20 years’ experience building great brands and great teams, connecting with clients and driving growth in markets across the globe. She is a passionate advocate for inclusion and diversity; constantly curious...

Shahin chats with Jon Amery , Head of Marketing at Australian Finance Group (AFG) about building data-driven customer communications and onboarding strategies. Jon has worked for some of the UK and Australia's biggest brands, including BSkyB, AOL, Virgin Media, VOCUS and now AFG across Executive Marketing, Commercial and Customer experience roles. He’s been twice recognised by CMO50 in the top 10...

Shahin chats with Suzanne Pelizzari , APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaigns How to customise campaigns for the region How to approach the different markets within APAC The common mistakes regional marketers make when pursuing personali...

Shahin chats with Norm Jefferies , Managing Director at Truis about his approach to staff retention. The episode covers: Having a legacy mindset Norm’s 3 pillars of sustainability How to approach staff retention Having joined Truis 30 years ago, fresh out of university, Norm now sits as the Managing Director and respected thought leader within the IT space. He is a committed advocate of bringing c...

Shahin Hoda talks with Theo Nasser, Chief Executive Officer at Right-Hand Cybersecurity about how Right-Hand built its customer acquisition channel and managed to land large enterprise customers as a new startup.  Theo is the CEO and Co-Founder of Right-Hand Cybersecurity. Right-Hand provides a modern and interactive security awareness platform to help organisations quantify and reduce their emplo...

Shahin chats with James Wrigley , Principal at First Financial about his experience growing an audience on both LinkedIn and TikTok. The episode covers: How to start building a personal brand online The differences between TikTok and LinkedIn Advice for building a personal brand on social media James has been with the core group at First Financial for over 10 years, and he has worked his way throu...