APAC's B2B Growth Podcast

This episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Scott Albro , Co-Founder and CEO of Goldie. The episode covers the following: The “hype cycle” The impact of AI on your go-to-market strategy How content marketing will evolve The best approaches to identifying processes that AI can help you with. Scott...

On this newly styled episode of the Growth Colony Podcast, Shahin sits down with Vinnie Romano , Co-Founder & CMO of MySocial.ai. The episode covers the following: Will personal branding replace company branding? How to turn your workers into Industry Leaders Using LinkedIn to social sell Vinnie is a 17-year veteran of the advertising industry, having had the opportunity to work with the most-...

Shahin chats with Georgia Watson , Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the market. The episode covers the following: Defining sales enablement How to align with your company’s sales objectives The impact of Generative AI on sales enablement Where to start with sales enablement Georgia Watson is an enablement and learning le...

Shahin chats with Christian Weiss , Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program. The episode covers the following: The importance of transparency in accounts What short-term & mid-term KPIs you should focus on How to manage expectations & avoid over-promising Making sure your data is clean Christian Weiss is a founding member of th...

Shahin chats with Andrew Fitzgerald , Vice President of Account-Based Marketing at Kyndryl, about ABM strategies in SaaS compared to services. The episode covers the following: The ABM program at Kyndryl Defining and prioritising an ABM strategy How to pick the right customers The importance of visibility and reputation Andrew currently leads the global implementation of Account-Based Marketing fo...

Shahin chats with Craig Rosenberg , Chief Platform Officer at Scale Venture Partners, about the ins and outs of what's working in the enterprise space. The episode covers the following: The state of today’s enterprise landscape The role of PLG in your go-to-market strategy The power of events and experiences Content sharing Craig joined Scale in 2022 to help build and manage their Go-To-Market Pla...

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Richard Jacobson , Head of Account-Based Marketing and Strategy for IBM in Asia Pacific, about how to ap...

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Aurora Sassone , Head of Communications, ANZ at Oracle, about how to approach storytelling in the B2B sp...

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Robert Norum , ABM consultant & trainer, to chat about the challenges of running ABM pilots and give...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Davinia Simon , Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers to innovate and expanding the Stax offering in...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Oren Cohen , COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to activate zero- and first-party data, and target...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Christopher Willis , Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute it successfully.  During the conversation,...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Karina Guerra , Global Group GM - Customer Intelligence & Marketing at Xref about how marketing leaders should set themselves up for success when dealing with the Chief Financial Officer of their company in regards to sh...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Phil Lakin , VP of Revenue Operations at Aprimo, about creating an ABM tech stack. The episode covers the following: What ABM tech to look into The single source of truth How to avoid data silos The mistakes to avoid when bu...

Join us as we dive into actionable strategies and tactics that will help you expand your share of wallet through a customer-centric approach.  ​During this session, you will discover the three pillars of success: understanding your customers, leveraging customer marketing, and adopting an ABM mindset. ​🎓 What you will learn in this session: How to utilise customer data to design effective ABM and...

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Shahin chats with Matt Hogan , VP of Growth Marketing at HG Insights, all about the different levels of targeting and personalisation for your next campaign. The episode covers the following: The 6 data points to use as targeting criteria Cloud intelligence and personalisation...

Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Christine Law , Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience? How to define ABM The mistakes marketers make Finding the balance bet...

Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Steve Watt , Director of Market Insights and Seismic Social Selling expert, about how to incorporate social selling into your ABM strategy. The episode covers the following: Defining social selling Social selling and its importance to ABM The common mistakes peop...

Hey there! We've got our next webinar coming up on ABM & Customer Marketing! Register here: https://bit.ly/45rkiZa Shahin chats with Matt Wade , VP of Marketing at BlueBotics, about what their 2.5-year-old ABM program looks like and how they’ve gotten to where they are. The episode covers the following: The stages of account maturity The mistakes made along the way How to improve KPIs and attr...

Hey there! We've got an ABM & Customer Marketing webinar coming up! Register here: https://bit.ly/45rkiZa On this episode, Shahin chats with Natalie Miller , Head of Marketing, CX & Corporate Communications of ReadyTech, about how the marketing team can enhance the customer onboarding process. The episode covers the following: Why marketing should get involved with customer onboarding Comm...

Shahin chats with Jessica Turnbull , Director of Marketing & Communications at Sendle, about product marketing and how it can increase acquisition and retention. Jessica is a senior marketing executive with a strong background across telecommunications, financial services and logistics, and now deeply immersed in the start-up world at Sendle. With nearly two decades of experience driving marke...

Shahin chats with Ed Breault , Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities. As CMO, Ed drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow by unleashing the power of content. Ed combines h...

Shahin chats with Marcus Oulds , VP of Commercial EMEA & APAC at Salesloft, to discuss how organisations should approach their sales and marketing in an economic downturn. Marcus is an experienced Head of Sales with a demonstrated history of working in the Digital industry, Marcus graduated from Queensland University of Technology with an MBA. He is skilled in negotiation, advertising, sales,...

Shahin chats with Drew Sechrist , Co-Founder & CEO at Connect the Dots about his experience being employee number 36 at Salesforce and the lessons learnt from his time at the organisation. A cold email to Marc Benioff in 1999 landed Drew an account executive job at Salesforce, where he became the company’s highest-producing seller, then the highest-producing sales manager as Salesforce scaled...

Shahin chats with Rachel Teare , Head of Global ABM and Customer Lifecycle Marketing at Cloud Software Group about account and vertical selection for your ABM program. With 25+ years of experience in B2B marketing, Rachel has built teams, and functions and transformed digital marketing. She’s won two SiriusDecisions awards; Sales & Marketing Alignment and Demand Creation Strategy Program of th...