Antelope University by Antelope

Antelope University Brand Review: May Rebrands, Fresh Food Positioning, Dental Refresh, and Bocce Innovations The session reviews Antelope University progress and previews what’s ahead as brand managers present updates and take questions, followed by a final exam. Savanna shares the My Perfect Pet May rebrand with new packaging and visual identity, specialty diet reformulations to complete and bal...

Join us in this exciting episode where we dive into grooming fundamentals with expert groomer Angie from Pooch Pawlor in LA. Angie shares her journey of almost 17 years in grooming, insights on different dog coat types, essential grooming products, and tips for maintaining your pet's skin and coat health. Additionally, we have an exclusive sneak peek into the upcoming launch of Bocce Spa products...

In this detailed discussion, the conversation kicks off with the success of PetSmart's Protection Plus, noting a 20% increase in all SKU sales following the introduction of their new planogram. The primary focus then shifts to the nuances of pet dental health, particularly the differences between plaque and tartar, and the importance of proactive oral hygiene to prevent long-term health issues lik...

We dive into the important aspects of dental health for dogs, focusing on the Protection Plus Brushless Toothpaste. They explain key dental terms such as plaque, tartar, and calculus, and discuss the impact of the recent clinical study on Protection Plus Chews. The findings show a significant reduction in tartar and plaque buildup. Additionally, the importance of astaxanthin, a powerful natural an...

In this episode, we explore the history and widespread use of kibble in pet diets, focusing on why it became the norm and the health issues it can cause. We discuss the extrusion process, its impact on nutrient quality, and the risks of synthetic additives in kibble. We also address veterinary education's influence by major kibble companies, the debate over raw versus gently cooked diets, and the...

Flagship Products : Firm Up! – Shelf-stable, more cost-effective than canned pumpkin, 100% USA-sourced ingredients. Joint Powder (Chews and Powder) – Features green-lipped mussel from New Zealand Mushroom Supplements –Formulas for general health and cancer prevention. ​​ Cancer Support  80% of dogs die from cancer or with cancer in their body Christy shared her dog Abel’s story, who outlived a can...

In this episode, Nikki Frias breaks down the basics of CBD, CBG, and hemp—what they are, how they work, and why they matter. She also dives into Super Snouts’ product line, highlighting how these natural supplements can support wellness for both pets and people.

Today we sit down with Karen Neola, founder of My Perfect Pet, to hear how she built the very first gently cooked pet food brand. She shares the challenges she faced, what drove her to start MPP, and why she’s stayed true to real, fresh ingredients from the start.

Today, we're diving into what sets My Perfect Pet apart from other pet food companies. From sourcing to cooking methods, here’s how we go beyond the bowl: Cooked in a human-grade facility for the highest safety and quality standards Uses muscle and organ meats — no by-products or fillers Raw vegetables to preserve natural nutrients Unique resistant starch cooking process for potatoes to support gu...

Wendy Wen and Lindsey Wendt discuss: The nutritional deficiencies of kibble What high-heat processing means Misinformation in the pet industry Alternatives to kibble like raw and gently cooked foods The importance of diet rotation How to understand nutrition labels