Another Excuse | Entrepreneurship, Business, Insights, Fears

Logan Merrick is the co-founder of Willbound, a company helping founder-led businesses hire elite talent from the Philippines. In this episode, we talk about why most offshore hiring fails, what founders get wrong about delegation, and how Logan rebuilt after burning out and publicly crashing his first company. He shares the lessons from running a lean 7-figure e-commerce brand, how that led to bu...

In this episode, I sit down with Sam Winsbury, founder of Kurogo, a leading personal branding agency working with founders and CEOs. Sam shares how he built Kurogo from a solo freelancing gig into a 15-person team generating 30–50 inbound leads a month through content. We cover: • Why personal branding is still underrated in B2B • How Sam landed his first clients and scaled his offer • What positi...

David Walsh is back on the pod, and this time, Limelight isn’t just an idea. It’s a fast-growing B2B creator marketplace that’s helping brands like HubSpot, Xero, and Webflow tap into niche creators for measurable growth. In this episode, we dive into: • Why cold outreach is dying — and what’s replacing it • The power of niche creators in B2B marketing • How Limelight is using AI and data to scale...

How do you build a drinks brand from scratch with zero experience, no industry connections, and giants like Bud Light as your competitors? In this episode, James Smith shares how he and his brother turned a simple idea (healthier, low-sugar vodka sodas) into Arrowtown, a drinks brand that's making serious waves. From disastrous first batches and legal threats to bootstrapping sales by hand-deliver...

In this episode, I sit down with Tom Ridges, founder of Herdify, to explore how understanding human behaviour and herd mentality can revolutionize your marketing strategy. Tom shares his incredible journey, from spending £70K on a failed app to discovering a unique way of using behavioural science and herd dynamics to help businesses pinpoint exactly where their customers are. We dive deep into wh...

In today's episode, we try something new. Byron is joined by Nick Daniels, and we reflect on our experiences and insights from the past year, discussing life hacks, technology, productivity, and mindset shifts. We share personal anecdotes and practical tips that have significantly impacted our lives, emphasizing the importance of intentional habits and reframing perspectives to enhance well-being...

In this conversation, Byron and Matt Wheeler-Barrett discuss the inception and mission of Unyfy, a B2B personal branding agency. They explore the significance of personal branding in today's digital landscape, the importance of building relationships with clients, and the impact of social media trends. Matt shares insights on leveraging AI for content creation and reflects on his early entrepreneu...

In this episode I'm joined by, James Fleming, Managing Director of Power Within Training. We discuss the unique approach of his leadership development company, focusing on motivational intelligence. He shares his journey from a successful corporate career to entrepreneurship, emphasizing the importance of understanding human motivation and adapting leadership styles for the modern workforce. James...

In this episode, Libby Swan discusses her journey with Axioned, a technology services firm, and the challenges and rewards of entrepreneurship. She shares insights on scaling a business, managing diverse teams, and the impact of AI on operations. Libby emphasizes the importance of vulnerability in leadership and the privilege of starting a business. The discussion also touches on the significance...

Join us for another episode of Another Excuse! In this conversation, Kevin Tewis discusses his marketing consultancy, Starbridge, and its unique approach to audience engagement, emphasizing the importance of understanding demographics and utilizing data effectively. We explore the role of events in marketing, the impact of generational differences, and the significance of trends. Kevin also shares...

Today's guest is Iqbal Ameer the founder of Livescape and All-Access. In this conversation, Byron and Iqbal Ameer discuss the journey of Livescape, a live entertainment company, from its inception to today. Iqbal shares insights into the challenges of organizing live events, the evolution of the music industry, and the impact of the pandemic. They also delve into Iqbal's new project, All Access An...

In this conversation, David discusses his journey in founding Limelight, a platform for B2B influencer marketing. He shares insights on the evolution of influencer marketing, the challenges of customer acquisition, and the importance of building a personal brand. David also reflects on his previous ventures, including a watch company and an HR tech startup, emphasizing the significance of research...

Today’s guest is Kate La Trobe.  Kate is the founder of her own neurodiversity consulting and coaching business.  In the episode she shares her journey into the field of neurodiversity consulting, discussing her personal experiences with ADHD and how they shaped her career.  She emphasizes the importance of understanding neurodiversity, the challenges faced by individuals with ADHD,...

This week's guest is Sydney Sam, the founder of Workspace Global.  In this episode, we discuss the evolution of Workspace Global from a traditional agency to a SaaS model designed to support small businesses with creative services.  Sydney shares his insights on the challenges of educating the market, sourcing talent from Africa, and the importance of a robust vetting process for quality...

This week's guest is Greg Cooke, the founder of Rafiki. In this conversation, we discuss his startup's evolution from a recruitment agency to a platform that connects freelancers in Africa with global businesses. Greg shares insights on the freelancer economy, the challenges faced in sourcing talent, and the benefits for both freelancers and clients. The discussion also touches on the future of wo...

This week's guest is Veronica Brits, the founder of Feedflex Creatives. A company that focuses on driving creative and media teams into full automation and digital transformation. They use data-driven strategies to build feed structures for audience targeting and custom ad scripts. The company also offers the FeedFlex Bridge, a microservice methodology that helps traditional creative and media tea...

Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by. Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business. We speak about the benefi...

This week’s guest is Sarah Weller, the CEO of OpenFormat. OpenFormat is shifting the power dynamics in digital economies by enabling creators and builders to make a sustainable income. They’re doing this by bringing together game economies, blockchain-based technologies, and AI.  They’re building a tech stack that includes revenue splitting, micro payments, decentralized applications, and AI...

This week’s guest is Andrew Borovsky, the founder and CEO of Visible and Rent App. Visible is a company that aims to create a financial network for real estate. They’ve built Rent App, a platform that simplifies rent payments and helps renters build credit. The company focuses on tackling the complex, time-consuming, and costly aspects of real estate transactions and has chosen to start with rent...

This week’s guest is Claire Millward, the founder of Block Digital. Block Digital is a marketing agency for blockchain companies.  In the episode, Claire discusses the importance of building meaningful blockchain brands and the role of organic social media content in achieving this. She explains that she decided to start Block Digital after experiencing a dip in her freelance business and wan...

This week’s guest is Craig Gillham, the founder of Socium10X. Socium10X is a platform that helps people and organizations transform by putting people at the heart of everything. Craig was inspired to start the business after going on a coaching journey himself. The business focuses on coaching, consulting, and creativity, and aims to leave organizations and individuals with the tools to continue t...

In this episode, we have a conversation with Rae Lambert, the founder of River. River is an in-person event and social platform that orchestrates events at a global scale for brands and influencers by leveraging volunteer hosts sourced from the community. The idea for River came from solving Rae's own itch of wanting to meet like-minded people in the tech industry. The platform started with hostin...

Scott is the founder of Drone Legends, a STEM education program that brings drones into classrooms and uses them as a means to engage children in learning across STEM disciplines and character development. Scott was inspired to start the business after experiencing an existential crisis and realizing he wanted to do something different with his life. He took a risk, cut out negative influences, an...

This week's guest is Nicolas Lognath, the co-founder of Omninela. Nicolas shares his entrepreneurial journey in the healthcare industry. Omninela is a solution that delivers healthcare products and services to people across South Africa. They have an online store with over 10,000 healthcare and lifestyle products, as well as medical practice certification for clinical services. Nicolas and his bro...

Shoaib Ahmed is the founder of Yellow Hippo, a LinkedIn personal branding agency. He shares his journey and insights on building a personal brand and scaling a business. He started Yellow Hippo to help creators, founders, and executives build their brands on LinkedIn. Shoaib emphasizes the importance of community building, content creation, and marketing to people in personal branding. Shoaib disc...