Anchor High: Pricing Strategy For Consultants & Service Providers

Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠https://shannonmattern.com/⁠⁠ Connect With Shannon:👩‍💻 Website: ⁠⁠https://shannonmattern.com/⁠⁠ 🤝 LinkedIn: ⁠⁠https://linkedin.com/in/shannonmattern⁠⁠ ☎️ Book a Discovery Call: ⁠⁠https://shannonmattern.com/calendar⁠⁠ About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executives, pro...

Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠ Connect With Shannon:👩‍💻 Website: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠ 🤝 LinkedIn: ⁠⁠⁠https://linkedin.com/in/shannonmattern⁠⁠⁠ ☎️ Book a Discovery Call: ⁠⁠⁠https://shannonmattern.com/calendar⁠⁠⁠ About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executi...

Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠ Connect With Shannon:👩‍💻 Website: ⁠⁠⁠https://shannonmattern.com/⁠⁠⁠ 🤝 LinkedIn: ⁠⁠⁠https://linkedin.com/in/shannonmattern⁠⁠⁠ ☎️ Book a Discovery Call: ⁠⁠⁠https://shannonmattern.com/calendar⁠⁠⁠ About Anchor High: Anchor High is a podcast for experienced freelancers, consultants, fractional executi...

Why I'm changing the name of the podcast from Pricing Mindset Makeover to Anchor High. Resources Mentioned:📈 Get the Package Matrix™ proposal template: ⁠https://shannonmattern.com/⁠ Connect With Shannon:👩‍💻 Website: ⁠https://shannonmattern.com/⁠ 🤝 LinkedIn: ⁠https://linkedin.com/in/shannonmattern⁠ ☎️ Book a Discovery Call: ⁠https://shannonmattern.com/calendar⁠ About Anchor High: Anchor High is...

Are you setting low price anchors without even realizing it? The first price a person hears becomes the anchor, meaning every number they hear after that gets compared to that first one. So if you anchor low and prices go up from there, you’re actually framing an expense-minded decision instead of an investment-minded one. And then you wonder why prospects keep hesitating, negotiating, or choosing...

Have you ever walked away from a consultation thinking "They probably can't afford it?" Or put together a proposal already knowing in your gut you were going to price it lower than you wanted to, because of what you assumed about the person on the other side? Here's what I know after a decade of watching service providers price their work: you think you know what your clients can and can't afford....

Have you ever looked at your business and thought — something has to shift, but you’re not sure exactly what yet? If you’re an experienced service provider, consultant, or agency owner who’s at capacity and still not making what you know you could be making, this episode is for you. The problem isn’t your schedule, your systems, or your skills. It’s a pricing and leverage problem — and there’s a b...

➡️ Get our High-Converting Proposal Template shannonmattern.com Have you ever worked crazy hard to grow your business but kept producing the same results? In this episode, I’m talking about one of the most exhausting patterns I see in the most driven, capable service providers I work with: trying to grow their revenue with one foot on the gas and one foot just as firmly on the brake. Your consciou...

Have you ever had a client tell you that you're too expensive in a way that made you question everything about your pricing? One of Shannon's clients sent over her highest-priced proposal ever. The prospect tore it apart, asked if she was serious about the price, and said there was no way she could justify hiring her. The very next week, that same client booked two projects worth $77,000. In this...

➡️ ⁠⁠⁠Get our High-Converting Proposal Template⁠⁠⁠ Have you ever sent a proposal and immediately started obsessing about what the answer’s gonna be? One of my clients recently sent her highest proposal ever by a lot after shifting to value-based pricing. She reached out right after hitting send, in full anxiety mode, asking how to manage her nerves and stop refreshing her inbox. In this episode, I...

➡️ ⁠⁠⁠⁠Get our High-Converting Proposal Template⁠⁠⁠⁠ Do you ever get weird when saying your prices out loud to another person? Like, almost a little apologetic or even defensive? Like you're bracing yourself for the sticker shock response before it's even happened? If you feel good about your prices on paper, but all that confidence disappears when you're sharing them with a prospective client, it...

➡️ ⁠⁠⁠Get our High-Converting Proposal Template⁠⁠⁠ Do you worry about making sure your prices are “affordable”? Or find yourself thinking “my clients are small businesses, they don’t have the budget”? What about the flip side: “they have money, this should be a no-brainer for them”? If you spend a lot of mental energy thinking about how much money your clients do or don’t have, you might have what...

➡️ ⁠⁠Get our High-Converting Proposal Template⁠⁠ Has anyone ever told you to "charge your worth"? It's ChatGPT's favorite pricing suggestion, and it's well-meaning advice… But here's the problem: you're not selling you. And when you base your price on your worth, every sales conversation turns into an audition where you're trying to prove you deserve what you're charging. In this episode, I break...

➡️ ⁠Get our High-Converting Proposal Template⁠ Have you ever been about to send a proposal over to a client, and then right before you hit send, your heart starts to race, your hands start to sweat, and you lower the price? That experience - the racing heart, sweaty palms, racing thoughts - isn't a confidence problem. It's a primal, lizard brain fear response. And it's costing you thousands. In th...

➡️ Get our High-Converting Proposal Template Do you ever feel like you're a contestant on The Price Is Right when it comes to pricing your services? Like you're trying to figure out what's the highest price you think your prospect will say yes to without going over and losing the sale? If you're guessing what clients will pay, comparing your prices to competitors, or asking ChatGPT for market rate...

ricing Mindset Makeover is a podcast on pricing strategy for experienced service providers, consultants, and boutique agencies who want to make more from the work they’re already doing. If you deliver solid work and have happy clients, but you’re maxed out on time and feel like you’ve hit an income ceiling, this show is for you. Each short episode breaks down how pricing psychology and proposal st...