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Lena Belkor leads the Consumer Intelligence function at Scotts Miracle-Gro, where she built an insights practice grounded in applied behavioral science from scratch and is now scaling it. Her team uses behavioral research, analytics, and AI-enabled synthesis to shape strategy across lawn, garden, and pest brands. Its work has included rethinking the L&G categories around what people actually d...

Jeff Helzner is a decision scientist. He began his career as a philosophy professor at Columbia University, where he taught and researched decision theory, formal epistemology, and logic, before leaving academia in 2014 to apply those ideas to real-world decision making in the insurance industry. His current work focuses on building tools to improve underwriting decisions in insurance lines where...

Samantha Gottlieb is a social scientist, with deep industry experience in wearable devices, digital health, and biotech. She has worked at Google, Fitbit, and multiple digital health startups. At Google, she led Fitbit’s user experience for the digital wellness vertical. Her research at Fitbit helped to shape the company’s first behavioral health feature, the Stress Management experience. She brin...

Neela Saldanha is a behavioral scientist, working in global health and development. She is currently an advisor at the Livelihood Impact Fund and recently served as the Executive Director at the Yale Research Initiative on Innovation and Scale (Y-RISE). Before Yale, she founded the Centre for Social and Behaviour Change at Ashoka University in India, funded by the Gates Foundation.  Prior to her c...

Jeff Kreisler is Head of Behavioral Science for JP Morgan Private Bank and Founding Editor of PeopleScience, a (now-defunct) thought-leadership platform for applied behavioral science.  Jeff’s second book – Dollars And Sense: How We Misthink Money and How To Spend Smarter – is available in over 20 countries and was dubbed Best Business Book of the Year by Business Insider, Huffington Post, Audible...

Heather Patrick has built health and wellness products used by millions — and she brings a behavioral scientist's eye to every decision. With a PhD in Social Psychology, an early career in academia and at the National Institutes of Health, and a decade-plus in consumer health product leadership, Heather is passionate about designing technology that works *with* human psychology rather than ag...

Teis Jorgensen is an applied behavioral scientist and design strategist with over ten years’ consulting experience spanning nonprofit, government, and private industry. He's worked at ideas42, a behavioral design consultancy, the Lab at OPM, a human-centered design agency embedded in the federal government and frog, the global design and innovation consultancy. It was at frog that Teis met Ma...

William Mailer leads the Commonwealth Bank of Australia’s (CBA) Behavioural Science Centre of Excellence. This inter-disciplinary unit of behavioural scientists, technologists and mixed-method researchers works across CBA’s business lines to improve financial wellbeing outcomes for millions of Australians. The CBA team partners with leading research groups and practitioners around the world to pro...

Connor Joyce is the author of "Bridging Intentions to Impact" and a Senior User Researcher on the Microsoft Copilot Team, where he is advancing the design of AI-enhanced features. Passionate about driving meaningful change, He is a contributor to numerous publications, advises emerging startups, and runs the social club Abundance. Based in Seattle, Connor enjoys exploring the outdoors wi...

Piyush is a social innovation leader with deep expertise in applied Behavioral Science. Currently he is Managing Director – Strategic Initiatives at Fifth Third Bank, focusing on designing and scaling the bank’s social impact initiatives. He served as Chief Innovation Officer and founding Executive Director at ideas42, where he helped transform it from a Harvard research initiative into an indepen...

Sameer Munshi is the Head of AI Simulation & Behavioral Science at EY. Sameer’s teams have pioneered the use of advanced behavioral modeling to transform how organizations understand and influence human decision-making to accelerate growth. During more than a decade at the global EY organization, Sameer has advised global leaders on transformation, product design, and client engagement. His cu...

Kathryn has spent her 25-year career obsessing over a single question: Why do people do what they do?   As Vice President on the Ipsos Behavioral Science team, she bridges the gap between deep academic insight and real-world business application. Kathryn helps clients across industries translate an understanding of nonconscious motivations into actionable go-to-market strategies that optimize inno...

Zarak Khan is a behavioral scientist with experience generating and applying insights to organizational strategy, innovation infrastructure, product design, and public policy. Cited by McKinsey & Company as an "expert forging the future" of behavioral science, he divides his time across industry, academia, and philanthropy. Zarak leads behavioral science for a large, North American w...

Amy Bucher, Ph. D., is Chief Behavioral Officer at Lirio, where she designs AI-powered behavior change journeys to improve personal and population health. A recognized expert in applying the psychology of motivation to design, Amy was named one of Forbes’ Behavioral Scientists You Should Know . She is the author of Engaged: Designing for Behavior Change (Rosenfeld Media), a Kirkus‑selected favorit...

Peter McNally is a Project Leader at Boston Consulting Group (BCG), where he advises private, nonprofit, and public sector leaders on how to solve behavior change, people strategy, transformation, and social impact challenges.   Prior to BCG, Peter was the founding Managing Director of the Center for Social Norms and Behavioral Dynamics at the University of Pennsylvania. There, he worked with part...

Ishaan is a Behavioral Scientist at Vanguard, where he applies behavioral science to business and product strategy to help retail investors make healthier financial decisions. His current work focuses on using behavioral insights to support investors in building well-diversified portfolios. He’s a graduate of the MBDS program, Class of 2022 (Cohort 5), and before joining Vanguard, Ishaan worked as...

Matt earned his PhD in social psychology from Kansas, spent four years as a postdoc in Germany, and three years as an assistant professor at Florida. He made the leap from academia because he wanted to apply behavioral science and social psychology to real decisions outside of the controlled lab. After academia, he brought his expertise to Calm and Noom, embedding behavioral science into digital h...

Michael Hallsworth, is Chief Behavioral Scientist at The Behavioral Insights team. For the last 20 years he has been an official and an advisor for governments around the world. The author of The Hypocrisy Trap and coauthor of Behavioral Insights , he built a 250-person consultancy business and has held positions at Princeton University, Columbia University, Imperial College London, and the Univer...

Erik Johnson is a Chicago based consultant who helps organizations generate Behavioral Science insights and translate them into practical strategies and actionable tactics. He also writes about how Behavioral Science applies to work, society, and everyday life in his newsletter. Send us Fan Mail 🔹 Follow us on LinkedIn: besci-io   🔸 Join our BeSci community on Slack: besciio-public.slack.com ♦️...

This special episode brings together the leading women in behavioral science— Steph Habif, Robin Kouyate, Chandra Osborn, Heather Watson, Natalie Hallinger, and host Matt Wallaert —for a review of BeSci in 2025. In this new-year special, behavioral science leaders review the most memorable interventions of 2025—what worked, what didn’t, and why. The conversation spans healthcare, AI, operations, a...

Dr. Robin Anthony Kouyate is a social and behavioral scientist with more than 25 years of experience advancing health programs across North America, Africa, Asia, the Caribbean, and Europe. Her work spans lifestyle behavior change, chronic disease self-management, medication adherence, maternal, newborn, and child health, adolescent reproductive health, breastfeeding, and infant nutrition. Across...

Melina is a behavioural and decision scientist and founder of meta-decisions .  She specialises in decision debiasing strategies, corporate training, and behavioural insights consulting for the public and private sectors. She holds adjunct faculty positions in Behavioural Economics, is a member of the Alliance for Decision Education Steering Committee and has a passion for helping young profession...

Chandra Osborn, PhD, MPH is the Chief Experience Officer at AdhereHealth, where she applies over 25 years of behavioral science expertise to improve member outcomes and advance health equity. A former tenure-track academic in medicine and biomedical informatics with more than 180 publications, Chandra brings deep experience as a behavioral designer, health psychologist, and scientist to her work....

Jonathan Stahl, PhD is a psychologist, researcher, and data scientist who is passionate about using behavioral science and advanced analytics to effect change. He has spent a decade working with companies, from boutique consultancies to the Fortune 100, to drive new product innovation and data-based decision making.  He is currently the Director of Business Insights, Core Personal Lines Strategy a...

Hale is the Director of Behavioral Science at Limetree. She has 15 years of experience applying behavioral science to help people thrive. Marrying academic knowledge with industry and applied research expertise, she has worked with dozens of clients in sectors from energy to healthcare to understand customers and design communications, marketing, products, and interventions that support positive b...