Anthem Creative

Amplify Good Podcast

Business EN ↓ 6 episodes

Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world. In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.

Author

Anthem Creative

Episodes

Brand is the New Funnel: Innovation, Growth Strategy, and the Future of Nonprofit Marketing 30.06.2026 59:49

Brady Josephson has seen the nonprofit sector from just about every angle — VP of Innovation and Optimization at NextAfter, Head of Innovation and VP Marketing at Charity Water, and now stepping into the CMO role at World Vision Canada. In this conversation, Brady and Graeme go deep on what it actually takes to build innovative, future-ready nonprofit organizations. They unpack what Charity Water...

The urgent case for better storytelling: Reclaiming the global aid narrative 16.06.2026 47:30

Andy Harrington has 35 years of experience in international relief and development, and currently serves as Executive Director of the Canadian Foodgrains Bank. Andy gives Graeme a ground-level view of a world in crisis — 728 million people facing hunger, 63 active conflicts, devastating aid cuts from USAID and Canada, and a disinformation campaign undermining public trust in international developm...

Fixing the bridge between Charities and Philanthropists: The WellFunded story 02.06.2026 42:17

Jeff Golby spent a decade as Executive Director of Acts for Water running clean water initiatives in Uganda — and far too many late nights on grant applications. That frustration sparked Well-Funded, a platform removing the friction between charities and the philanthropists, family offices, foundations, and donor-advised funds that want to support them. Jeff and Graeme trace his journey from early...

The AI Fundraising Revolution: Rethinking Fundraising in the Age of Intelligent Tools 19.05.2026 38:31

Salvatore (Sal) Salpietro was employee number one at Fundraise Up and watched it grow from a startup to over 3,500 employees. Now, as Chief Growth Officer at Dataro, he's got a front row seat to the collision of AI and fundraising. Sal and Graeme unpack the K-shaped economy and what declining donor counts (but rising gift sizes) really mean for nonprofit strategy. They explore the 10-80-10 rule fo...

Souls Before Roles: A deep dive on Leadership, Intentionality, and the Future of Nonprofits 12.05.2026 45:30

Lon Wong is a tech founder turned nonprofit leader turned consultant who has been banging the drum of 'more human' for two decades. Lon joins Graeme to explore what it looks like for organizations to become more intentional and more connected in a season of rapid change. They discuss the epidemic of staff disengagement, the loss of institutional trust, why leaders are stuck in reactive triage mode...

The Future Belongs to the Most Human Organizations 08.05.2026 4:19

In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds of nonprofits, Graeme unpacks why now — at the collision point of multiple exponential trends and te...