ambush on air

Hello, you are listening to ambush on air: 🎙️  In this episode, I sat down with Chris Saam, Co-Founder and VP of Operations at CrimsonStark to dive into how partnerships are fueling the growth of B2B businesses. We spotlighted two major industry players: Microsoft, where a whopping 95% of revenue comes from partners, and Atlassian, with over 700 partners contributing one-third of their total busin...

On this episode of "ambush on air," I sat down with three powerhouse women in the Microsoft ecosystem to discuss how companies of different sizes are navigating the marketing landscape. We explored how startups, mid-sized businesses, and large corporations each approach differentiation and customer engagement. From leveraging TikTok and LinkedIn to tailoring strategies based on company s...

Hello!  It's your host Sam Bush, back with another deep dive on "ambush on air"! 🎙️ This time, I had the pleasure of chatting with the ever-brilliant Natalie Jackson, Director of Demand Generation at CBIZ, and we went all in on the game-changing power of personalization in B2B marketing. We didn’t just skim the surface, either. Natalie and I got into the nitty-gritty of shifting gear...

See what I did there for all you Swifties! But seriously, this episode is the start of a provocative series I’m running on Ambush On Air with my friend and fellow ambusher - May Pryor. We had a kickoff chat and had so many topics and ideas in the first two hours that we decided to make this a regular hang. During our ‘Musings with May’ segment, we are going to shake up your view on modern marketin...

Join Sam Bush of ambush on air: as she chats with Monique Hayward and Candyce Edelen about the power of personal branding in 2024. During this episode, these ladies discuss how businesses can thrive while leveraging thought leaders with individual brands that bleed into professional branding. In this episode: Building Your Brand: Insights from Monique and Candyce on creating a standout personal br...

Fresh from a trip to Bellevue last week, Sam Bush, host of Ambush On Air, interviews Ben Reid, from Ciellos, to recap and uncover key takeaways from their time in the Pacific Northwest. First off, Microsoft just announced that they are now at 40,000 customers using Business Central so no better time to get SIs and ISVs together with key Microsoft business leads. This high-energy 24-hour event was...

In this podcast episode, Jacob Pepper, BDR at Fidesic, and I explore how Gen Z and Millennials are reshaping the workplace landscape, discussing their divergent approaches to technology and social media.  Jacob highlights how Gen Z's preference for autonomy and digital native tendencies contrasts with Millennials' collaborative mindset, influencing hiring processes and organizational dynamics. We...

Sam Bush, the host, introduces herself and shares her career journey as a B2B marketer. She discusses her values as a marketer and the purpose of the podcast. She also outlines the topics and guests she plans to cover in future episodes. Takeaways: Sam Bush's career journey from art to B2B marketing The importance of transparency, mentorship, demand generation, and product-centric marketing The pu...