ambush on air

In this solo episode, Sam Bush takes the mic to share one of her most personal moments yet — her live “She Builds Bridges” talk from the Women in Tech Luncheon at Community Summit. This is a story about mentorship, courage, and the moments that change everything. Sam reflects on the women who inspired her, the mentors who opened doors, and what it means to turn your own experience into a bridge fo...

In this episode of AMBUSH On Air , Sam Bush sits down with Will Taylor from AudienceLed to unpack what’s really working in partnerships today. From building sustainable partner programs to co-marketing campaigns that actually move the needle, they dive into customer stories, attribution headaches, and why integrations beat silos every time. If you’ve ever wondered how to scale partnerships without...

🎙️ In this episode of AMBUSH On Air, I sit down with Giuseppe Ianni from Dynamic Communities to preview what’s ahead at Community Summit North America 2025 . From pre-conference workshops to new activations like pickleball, arcade games, and Women in Tech highlights, we dive into why this year’s Summit is shaping up to be the biggest and most energizing yet.

In this special Community Summit preview, Sam Bush is joined by Lauren Castloo, Channel Marketing Manager at TrueCommerce—and her real-life mentee. Together, they dive into the power of mentorship in the Microsoft Dynamics ecosystem and share stories from past Summits (including the green outfit moment that brought them together). They also announce their upcoming session, "Building Bridges: The P...

This episode of ambush on air brings you a front-row seat to the upcoming BizApps Partner Executive Summit. Host Sam Bush sits down with Dynamic Communities CEO John Siefert to unpack what’s new: from AI-infused partner strategy sessions to fireside chats, pickleball, and even an arcade on the expo floor. 🎙️ Episode Highlights: Behind the scenes on building the BizApps Summit agenda with Microsoft...

In this episode of ambush on air, I’m joined by Roland Chi—creator of The Next Marketer Newsletter —to talk about the mindset shift we must make as AI becomes our marketing copilot. From letting go of ego to embracing experimentation, we break down what it really takes to work with AI, not against it. We explore how AI is impacting our workflows, why fear is natural (but not helpful), and how mark...

In this solo episode, host Sam Bush looks back on one unforgettable year of ambush on air—unpacking how podcasting sparked personal and professional growth, reignited his curiosity, and deepened his take on what really matters in marketing. From international speaking gigs to community mentorship, Sam shares the highs, the learnings, and the future vision for the show. Expect thoughts on the rise...

This is the first ever LIVE recording of the podcast! And certainly NOT THE LAST! I’m joined by Trevor Metcalf, Marketing Manager for Resco, for a deep dive into how generational shifts are reshaping B2B marketing as we know it. We explore the growing influence of millennials—who now sign 72% of software purchases—and what that means for content strategy, email marketing, and multi-channel engagem...

In this special episode recorded live in Columbus , I’m joined by Jacob Pepper to explore what’s driving the future of B2B sales and marketing in 2025. We dig into how AI is reshaping outreach, the rising power of buyer personas, and how Millennials and Gen Z are influencing every stage of the buyer journey. AND yes, we talked about cold calling 📞 (spoiler: it’s not dead, but it’s evolving). We a...

In this episode, I welcome back Ben Reid from Ciellos to break down one of the hottest (and most confusing) topics in the Microsoft ecosystem right now: CPOR (Claiming Partner of Record). Ben reviews the announcements all around this from a Directions NA keynote. We dive into what it means, how it complements CSP, and why it’s a game-changer for Business Central partners — especially SIs and ISVs...

In this episode of ambush on air , I’m joined by my Netstock channel crew to debrief on all things Directions North America ! From first impressions and event highlights to real talk about partnerships, marketing, and surviving the conference whirlwind — we’re spilling it all. If you were there, you’ll love the recap. If you missed it, we’ve got the scoop. Let’s get into it! #AMBUSHOnAir #Directio...

Video isn’t just the future of B2B marketing — it’s happening NOW. It's BEEN the moment for years now. In this episode, Sam Bush sits down with Peter Matejcek to dive deep into how video is transforming the way businesses communicate, engage, and drive results. From breaking down the barriers to video adoption to revealing why authenticity is your greatest asset, this conversation is packed with r...

In this episode, I sit down with Kevin Pritchard to break down a game-changing book that flips traditional marketing on its head. 🎙️ My fellow ambusher and disrupter - Kara Smith Brown wrote "The Revenue Engine" and it's been changing the game for so many marketers and business leaders. Including - my friend Kevin! The episode that I did with her is the first he listened to and he read the book th...

In this episode, I sat down with Jon Rivers to unpack a topic that’s often overlooked— domain authority and why it matters in the ERP space. 🎙️ We broke down how search engines rank websites, the biggest mistakes companies make with SEO, and why backlinks (the right ones!) can make or break your ranking. Jon shared hard data on Microsoft BC partners' domain authority scores and gave practical stra...

In this episode, I sat down with May to dive into the realities of transitioning between freelance and full-time roles. 🎙️ We explored the lessons from the trenches —from overcoming imposter syndrome to recognizing your value—and how important it is to build a support network. May shared her journey founding CreatrSpark and the bold steps she took to embrace change, while I reflected on my own piv...

And with that, the 2024 season comes to a close. I want to take a moment to thank my listeners, guests, and supporters of AMBUSH On Air . This podcast has been such a blast putting together and has helped me expand my knowledge in partnerships, content marketing, and demand generation. I can't wait to continue this journey! Your encouragement and support MEANS SO MUCH TO ME! I’m also excited to sh...

In this episode, I chat with Terry Schilling, a senior freelance copywriter, about creating bold, effective copy for the self-service economy. 🎙️ Learn how we met and hear us talk about all things content! Content that converts, customer proof content, and how to stand out in the crowded digital space. Terry also shares insights on leveraging AI for smarter, faster content creation and why embraci...

In this episode, I caught up with Kara Smith Brown from LeadCoverage to talk about her exciting new book, The Revenue Engine . We dove into her practical framework for B2B marketers, which covers sharing good news, tracking intent, and following up—all while redefining how we think about leads as "records" in the funnel. Kara also shared the power of commercial PR, analyst relations, and building...

In this episode, I teamed up with Mary Miller and Greg Castro from PayTrace to explore the future of B2B payments. 💳 We discussed how digital solutions are revolutionizing cash flow and reducing friction for buyers—goodbye, outdated ACH processes! Mary and Greg also shared how embedded finance in ERP systems is changing the game, making payments faster and easier. Tune in to learn how PayTrace is...

In this episode of ambush on air: I’m back with another Community Summit NA Recap. This time with my friend Tristan Threlkeld from data courage to unpack our takeaways from the Community Summit. In addition to our event recap, we covered one hot topic: AI innovation and the growing conversation around ethical AI . On the AI front, data courage introduced an AI-powered chat tool that helped attende...

Me again with another episode full of food for thought! Jacob Pepper and I just had a great chat about the Dynamic Communities Summit! We gathered with around 6000 people in the Microsoft channel last week to talk about all things BizApps in San Antonio. Not only did we love the riverwalk area, seeing our partners/friends, and meeting new customers - we also loved 3 big things that stood out to us...

In this episode of ambush on air , Monica Hoyer, Director of Marketing at emfluence, and I discuss one of my favorite topics as a revenue marketer and that is sales and marketing alignment. This topic is near and dear to me. It's so important and it truly varieties in every company. We explore how clear communication and shared goals between teams can drive revenue and improve collaboration. F...

Hey, AMBUSH crew! 🎙️ I caught up with Mary Myers to chat about her journey to San Antonio for Community Summit NA - from evacuating Florida, the Riverwalk, and all things GOLF. We dove into her work love for Power Platform! And she gave us some insights into her booth experience, the Saturday golf tournament her and some friend sponsors are hosting - then her 3 sessions and 1 academy course!!! (WO...

Hey, AMBUSH crew! 🎙️ This episode is all about what’s coming at the Community Summit with special guests Vaughan Proctor and Alayne "Laynie" Itzen Kohlman from Netstock . We dive deep into how their innovative approach to inventory management is transforming the game (hint: spreadsheets just don’t cut it anymore - check out the news!) and the importance of community engagement. From networking str...

In this episode, we’re diving into AI’s role in content creation with May, who has some cool credentials coming soon (hint: Certified AI Transformation Leader) and a wealth of AI tools and technology experiences already.  We break down how to strike the right balance with AI—learning the tools, putting power behind them, and even though on boundaries! From leveraging AI as a tool to upcoming innov...