Ambitious Entrepreneur Show

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I'm still covering some of the mistakes that I made 13 years ago when I started my very first podcast. It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I'm covering tip #5. And that mistake i...

People buy from a company that they trust, like, and know. If people don’t know about your brand, they can’t build a relationship with you. They would want to support someone that shares their core values. Knowing who you want to sell your services to is crucial when it comes to sales and marketing. Not knowing who or what your ideal clients are can very well lead to ineffective marketing strategi...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast.  This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than...

Stories have played a significant role in shaping who we are as human beings. They are written so that they can be shared with others. However, most people are reluctant to tell their stories. The thought of sharing our own story can indeed be terrifying - it can force us to examine closely who we are, where are, and how we got here. What we don't realize is that our stories are powerful and they...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.  My co-host and I assumed this too, however, we were wrong.  In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our s...

Listening to someone speak, we tend to notice two things: what they are saying and their characteristics. It is amazing how much information we can learn about someone by listening to their voice - what they are feeling, where they're from, and who they are. The voices we use matter just as much as the words we use. In our voices, we convey meaning and convey our emotions. We can exercise control...

Hi this is Annemarie and welcome to another #ListenerIntoLead tip.  This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast.   As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you.  And, there’s a difference between your audience building 'know, like and trust' with you as a podcast ho...

Want to know what the three keys to success are?  Hint: Clarity + Consistency + Constancy = SUCCESS  In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success.  Enjoy!  So, do you have the clarity you need in the areas I mentioned in today’s episode? Are you showing up consistently with the ONE clear and concise message? And,...

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.  A question I was asked once was "Is there a difference between podcasting and podcasting as a business?" My answer was, yes, absolutely there is a big difference.  It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or inter...

Everyone has the potential to achieve greatness – whatever ‘greatness’ means to you.  For you, it may mean reaching a level of success and accomplishment you never thought was possible.  Or perhaps, it’s making a much bigger impact in the lives of your clients and community, by facilitating life-changing transformation.  Or maybe, it’s a combination of the two – you have a mission- and a purpose-d...

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip...

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives.  It’s a quote Annemarie has reminded herself if a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment.  In fact, it was those failures and disappointments and the many lessons she learned, which are now principles and steps she teaches her...

I've spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their 'THING'. Their INNER BRILLIANCE (as I like to call it).  [Disclosure: I can SO relate to this, as it has been my own journey too].  At the core of our Inner Brilliance is often an innate talent - a strength that comes naturally to us. And, because it comes so n...

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you.   You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client?   Yes? You’re not alone.   This was me several years ago every Monday as I sat in front of my computer ready to write an a...

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not.   If you’ve attended one...

As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one?  If you’ve answered yes to either one of those situations you’re certainly not alone. Annemarie admits this is something she’s done in the past, too. However, over the years she’s realized this is not the b...

You only need to look online to find numerous marketers talking about how you need to do this in order to get more clients, or this new bright shiny object is THE answer. Whatever the tactic, or whatever the bright shiny tool there’s one key thing that none of these marketers talk about.  And, that’s - just because you can – doesn't mean you should.  Just because you can (fill in the gap of the ta...

Have you got diverse experience, along with the number of roles you’ve had in your life, so-much-so you’re finding it difficult to clearly define your message and your business focus – nothing really captures the essence of who you are and the unique blend of what you have to offer?  You’re not alone – this is exactly what Karen Crowell had been experiencing for years. Despite her diverse backgrou...

Whenever you create a piece of content there has to be an end in mind AND a next step that you encourage your ideal client to take that gets them into the next step, the next phase of the customer journey as you continue to build know, like and trust.   The purpose of your content is of course to bring value, position yourself as a trusted authority, with the content so good, that when you invite...

Brand identity plays a crucial role in establishing a successful business, as it can strengthen and differentiate your business from your competition. You must take this step to run your business successfully. Your brand helps you stand out in a competitive market by making your business memorable. Creating a positive perception of your brand in the mind of your clients is unquestionably the most...

Hey it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise.  This is Tip #...

Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.   In today’s show, I’ll be talking about how to develop a healthy mindset around money so you can attract a higher-level client and charge what you’re worth as a trusted authority in your industry.  Here’s what I’ll be covering in this show:  Why your relationship with money can either hinder or help you;  What’...

As I mentioned yesterday in Tip#23, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.   It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight and foresight that only YOU can bring to the conversation through your...

My guest today says, “No amount of denying happiness will diminish loss. Life is to be lived. Loss is inevitable and happiness should always be embraced.”  Joining me today is Lisa Kaplin.  Lisa is a psychologist and professional certified coach. She teaches others how to be coaches, giving numerous talks around communication, executive presence, and leadership. She considers herself a life coach...

As I mentioned yesterday in Tip#22, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority. It matters. Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your y...