Amazon Seller School, How to Sell on Amazon

Rufus AI posted 115% growth in monthly active users and 400% higher engagement year over year, and if you are still optimizing listings the same way you were two years ago, that data gap is already costing you. This week covers Amazon's full logistics infrastructure opening to businesses of all sizes and what that means for FBA economics, the new Auto Buy feature and how it could reshape your pric...

Amazon officially ended commingled inventory on March 31st, forcing every FBA seller to update their labeling processes while eliminating counterfeit mixing risks. We break down the immediate operational changes you need to make and cover Amazon's delay of SP API fees, the 20% surge in container shipping rates hitting $2,279 per 40-footer, and new AI shopping prompt billing that could impact your...

Amazon is ending FBA commingling on March 31st, permanently protecting your brand listings from inventory mixing. This week also brings major logistics shifts that could reshape seller operations: Amazon's new 1-hour delivery challenge to Walmart, potential two-thirds cut in USPS shipping volume, and new multi-box shipping label features. We'll break down the new returns dashboard insights Amazon...

Amazon just moved Prime Day from July to late June 2026, forcing sellers to completely rework their inventory planning and advertising budgets. We break down how the DD+7 payment policy changes could disrupt your cashflow, why Amazon's new Creative Agent AI tool might change your ad game, and what the USPS contract breakdown means for your shipping costs. Plus, the Big Spring Sale opportunity to c...

Amazon Sellers, control is getting tighter while competition is getting heavier. ⚠️ From silent catalog hijacks to rising return fraud and data showing just 1.6% of sellers driving half of all GMV, the gap between disciplined operators and everyone else is widening fast. 📦📊 Today is about who protects their listings, who defends margin, and who gets left behind. Full News: https://amazonseller.s...

Amazon Sellers, the platform is quietly reshaping who owns content, traffic, and your margin. From a potential AI content marketplace to ad revenue crossing $68B, the signals are clear: Amazon is building the rails while sellers fight for visibility. 🧠📈 Full News: https://amazonseller.school/amazon-news-ads-hit-68b-ai-monetizes-walmart-goes-global/ Let’s break down what this means for operators....

Amazon Sellers, AI is already shaping who wins visibility, and the rules are shifting fast. I’m breaking down how brands are gaming AI search, how Amazon Ads is wiring itself for agent-driven campaigns, and why clicks at the top of search matter more than ever.  This isn’t theory — it’s how traffic, ads, and competition are being restructured right now. Full News: https://amazonseller.school/ai-na...

Amazon sellers, the game is changing fast. Platforms are tightening control, AI is getting expensive, and logistics is turning into the real moat—not a back-office chore. Full News: https://amazonseller.school/amazon-news-logistics-shakeups-rising-fees-ai-shifts-and-what-sellers-must-do-now/ I’m breaking down what actually matters, what’s noise, and where the leverage is right now. We’ll cover: →...

Amazon Sellers, the marketplace is thinning fast, but the ones left are getting stronger. Fewer new sellers, record Prime penetration, tariff pressure, and AI-driven shopping are colliding at once, and I’m breaking down what that really means for margins, visibility, and leverage in 2026.  If you sell on Amazon, this is about who survives, who scales, and who gets squeezed next. Full News: https:/...

Amazon Sellers—today’s lineup hits every pressure point sellers are feeling right now. From interactive ads outperforming traditional video to Walmart rapidly closing the e-commerce gap, plus Amazon’s newest return policy gut-punch, this one matters.  Full News: https://amazonseller.school/amazon-news-major-policy-shifts-walmart-competition-and-new-seller-risks-this-week/ I’ll break down how each...

Amazon Sellers, today’s headlines hit the core of where online commerce is headed. From AI systems scraping product data without consent to Amazon fighting (and maybe joining) agentic shopping bots, plus TikTok Shop swallowing social commerce and China tax rules shaking up global competition — this is one of the most consequential news cycles we’ve had all year.  Full News: https://amazonseller.sc...

Amazon Sellers ⚡—the data is shifting fast, and the edge is moving to those who adapt early. AI visuals are outperforming humans, fast shipping is quietly taxing conversions, and consumer debt is reshaping how shoppers behave. I’m breaking down what’s noise, what’s signal, and where sellers can still pull ahead. 🧠📦 Full News: https://amazonseller.school/amazon-news-ai-listings-review-changes-sh...

Amazon Sellers, today’s lineup hits every corner of the marketplace: advertising, global fees, Chinese competition shifts, and one of the biggest FBA policy changes in years. From fixed-price brand protection to Europe’s price-war fee cuts and Beijing’s tightening tax grip, these updates reshape how we compete, spend, and stay compliant.  Full News: https://amazonseller.school/amazon-news-fba-over...

Amazon Sellers, this week’s stories reveal a marketplace shifting faster than most sellers can react. AI-driven shoppers, new compliance pressure, and Amazon’s 2026 fee structure are all converging as Cyber Week numbers point to a massive holiday season. I’ll break down what actually matters for your margins, visibility, and survival as we head into peak Q4. Full News: https://amazonseller.school/...

Amazon Sellers, today’s updates hit the four pillars that decide your visibility and margins on Amazon. From multiple child variations ranking at once, to new AI-driven ad prompts, to fee changes coming in 2026, and TikTok Shop’s explosive rise, every headline signals tightening competition and shifting buyer behavior.  Full News: https://amazonseller.school/amazon-news-ai-ads-shake-up-new-fees-ti...

Amazon Sellers, this week’s headlines are a wake-up call for anyone running a serious business on the platform. From Amazon suing Perplexity over rogue AI shopping bots, to China’s new tax data-sharing rules, to fee hikes and the rollout of “Doorstep Returns,” the future of selling online just got more complicated—and a lot more interesting.  Full News: https://amazonseller.school/amazon-news-ai-b...

Amazon Sellers — the marketplace is shifting fast. Amazon’s new “Help Me Decide” shopping tool is changing discovery, ChatGPT is driving traffic but not sales, and AI-powered browsers are reimagining the entire customer journey. Plus, shoppers are spending again—but they’re smarter, cautious, and more value-driven than ever. Full News: https://amazonseller.school/amazon-news-new-ai-shopping-tool-h...

Amazon Sellers — the competition just raised the bar again. Walmart’s AI-powered ChatGPT checkout goes live, Amazon experiments with price transparency, and ad spend frustration is hitting a boiling point. Add reshoring trends and new marketplace dynamics, and the seller landscape is shifting fast. Full News: https://amazonseller.school/amazon-news-prime-fatigue-fee-hikes-and-ai-competition-shape-...

Amazon Sellers — this week’s headlines hit everything from policy power plays to predictive breakthroughs. From new appeal tools and rising FBA fees to AI that knows what shoppers will buy before they do—this one’s packed with strategy-shifting updates you don’t want to miss. Full News: https://amazonseller.school/amazon-news-fba-fee-hikes-new-dd7-payouts-prime-growth-q4-deadlines/ Let’s dive into...

Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink. Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/ Join me today as we cut through the noise and focus on what actually...

Amazon Sellers — the battlefield just shifted again. Full News: https://amazonseller.school/amazon-news-ai-shakeups-payout-controversy-holiday-sales-wars/ AI isn’t just talking about your products, it’s now selling them. Walmart, Etsy, and Shopify are catching a wave of AI-driven traffic while Amazon tightens its walls with Rufus. Meanwhile, China-based sellers now make up more than half of Amazon...

Amazon Sellers  — this week’s headlines are packed with platform shifts, regulatory pressure, and rising competition. From Amazon’s Accelerate 2025 announcements to Alibaba courting brands, the landscape is moving fast. Full News: https://amazonseller.school/amazon-news-ftc-settlement-ai-seller-tools-new-fees-walmart-counterfeits/ I’ll break it down today so you know what matters before Q4 heats u...

Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption. Full News: https://amazonseller.school/amazon-news-ai-tools-no-more-commingling-netflix-ads-holiday...

Amazon sellers 🚨 — the platform is shifting fast. Deals are outperforming coupons, AI is sending more traffic than ever, and new product discovery tools are redefining how customers shop. Full News: https://amazonseller.school/amazon-news-deals-beat-coupons-virtual-multipacks-launch-and-usps-shake-up/ I'm diving into this week's most critical updates so you're not left behind in Q4 prep. Tune in...

Amazon Sellers — this week’s headlines are packed with retail power plays and platform strategy shifts. Full News: https://amazonseller.school/amazon-news-variation-policy-reversed-macys-ads-via-amazon-rising-fba-costs/ We’ll dive into Walmart’s latest push into brick-and-click commerce, a billion-dollar Amazon seller face-off, and what a reversal on variation cleanups means for Q4 prep. 🚨 Join m...