AMA: Affiliate Marketing Answered

Two and a half months into an affiliate program, the ROAS looks terrible, and everyone on the team wants to pull the plug. Sound familiar? That is where this episode starts. Dan Albert is the co-founder and CEO of 456 Growth, an agency that runs performance campaigns for brands, manages a roster of hundreds of affiliates, and invests in consumer brands. He sees affiliate marketing from the brand s...

If your affiliate program is generating views but not revenue, the problem is usually the expectation going in, rather than the channel itself. Rabii Babou, CEO of Livano Agency, has built multi-million dollar creator and affiliate pipelines for DTC brands across TikTok Shop, Meta, and beyond. In this episode, he answers the questions affiliate managers are actually sitting with: how to structure...

Over the last decade of building and scaling affiliate programs, Andreea (founder of Hype Maven), has had brands ask her to replicate results from companies like Comfrt and poppi - brands sitting on years of recognition and millions of customers already, without accounting for the fact that those brands aren't starting from zero. In this episode, she breaks down: 👉 What a realistic affiliate prog...

In our first episode of AMA: Affiliate Marketing, Answered, Kim Biddle, Co-founder of Clutch Affiliate and 20-year industry veteran, shares her unfiltered takes. We cover best content formats, why great content sometimes doesn't convert, putting ad spend behind organic affiliate content, attribution chaos, and the discount code vs link debate. Tune in! Got more questions? Send them here : https://...