Jon Acuff

All It Takes Is A Goal

Jon Acuff is the New York Times bestselling author of ten books, including his most recent, All it Takes is a Goal . Published in dozens of languages, his work is both critically acclaimed and adored by readers. When he's not writing, Acuff can be found on a stage, as one of INC's Top 100 Leadership Speakers. He's spoken to hundreds of thousands of people at conferences, colleges and companies around the world including FedEx, Range Rover, Microsoft, Chick-fil-A, and Comedy Central. Known for his insights wrapped in humor, Acuff shared the stage with an American Icon when he opened up for Doll...

Author

Jon Acuff

Category

Education

Podcast website

acuff.me

Latest episode

Jul 6, 2026

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Episodes

ATG 264 | Hope Is an Act of Open Rebellion: Why Optimism Is the Secret Weapon of World-Class Performers 12.01.2026

What if everything you thought about optimism was wrong? In this episode, I sit down with Dr. Michael Gervais, high-performance psychologist who's worked with the Seattle Seahawks, Felix Baumgartner, and world-class performers across every field. We dive deep into why optimism isn't naive positivity but the ground zero of mental toughness, how Felix overcame crippling claustrophobia to j...

ATG 263 | The Hyper-Optimizer's Trap with Dr. James Hewitt 05.01.2026

Dr. James Hewitt spent years teaching Fortune 500 companies and Formula One teams how to optimize performance—while ignoring his own advice. Then he found a lump in the shower. In this fascinating conversation, James shares how a late-30s cancer diagnosis forced him to confront a hard truth: he wasn't superhuman. We dive deep into the science of human performance, from why heart rate variabil...

ATG 262: 50 by 50: The Final 27 Lessons I Learned by Age 50 29.12.2025

This is it—the final installment of my 50 by 50 series. I've spent four episodes breaking down 50 lessons I learned in my first half-century on this planet (yes, I said half-century). In this episode, I'm covering the final 27 lessons, from "dream big, start small" to why you need at least one Cajun friend. You'll discover why your richest-looking friends might be your poo...

ATG 261: 50 Things That Took Me 50 Years to Learn: Part 3 22.12.2025

I just turned 50, and milestone birthdays make me reflective. Here's what I realized: I liked my 40s way more than my 30s. I'm happier, in better shape, more connected relationally, accomplishing more goals, but taking more vacation. Why? What did I do in my 40s that made it the best decade of my life? In this episode, I'm sharing the first 25 lessons from my list of 50 things that...

ATG 260: 4 (more) Lessons It Took Me 50 Years to Learn (That Will Change Your Life) 15.12.2025

I just turned 50, and I've learned some things the hard way. In this episode, I'm sharing four more life lessons that took me half a century to figure out—lessons I wish I could tell my 30-year-old self. You'll discover why successful people are time machines who can shave years off your journey, why anxiety isn't something to fix but something to redeploy (this one changed eve...

ATG 259: 5 Lessons It Took Me 50 Years to Learn (And You Can Steal Right Now) 08.12.2025

I'm turning 50 on December 19 (presents welcome), and as I approach the half-century mark, I've been reflecting on the lessons that have meant the most to me. When you're in your 20s, you don't have hard-fought wisdom, but at 50, there's no denying you've been around the block a few times. In this episode, I'm sharing the first five of ten life-changing lessons:...

ATG 258: Gift Guide 2025: 11 Hidden Gems You Won't Find Anywhere Else 01.12.2025

Don't know what to get for that person who has it all? I've got you covered. This year's Try This Gift Guide features 11 items the Acuff house absolutely loved or made in 2025—from the card game that teaches you everything about a person ( SkyJo ) to the weighted backpack that's making me look ridiculously in shape ( GoRuck ), to the brand-new Soundtracks Card Decks that are th...

ATG 257: Politicians Are Temporary, Family Is Forever: Your Thanksgiving Survival Guide 24.11.2025

I am my niece and nephew's favorite uncle—mostly because I'm their only uncle, but a win is a win. Election years turn every family gathering into "squirrely uncle season," and Thanksgiving is ground zero. You've got relatives who think differently, believe differently, and this year, vote differently. Before you get into a political argument that could cost you a decades-...

ATG 256: The 4 Books That Changed My Year (And Why I Read 75 Fewer Books) 17.11.2025

Last year, I read more than 100 books. This year, I cut that goal down to 25—and actually got more out of them. After realizing I was flying through books without retaining much, I slowed down and found four that earned a permanent spot on my bookshelf. In this episode, I'm sharing my favorite reads of 2024: a cutthroat business memoir from the cofounder of CAA (with an amazing 10-minute meet...

ATG 255: Stop Being a Success Voyeur 10.11.2025

Have you ever noticed how easy it is to binge on other people’s success stories? Podcasts, books, courses—it all feels productive, but sometimes it’s just procrastination in disguise. I call it being a success voyeur. You’re peering through the glass, watching other people build remarkable lives, while your own goals collect dust. I know, because I did it too. In 2024, I read 100 books and didn’t...

ATG 254: Throw Your Bottles: Why the World Needs What You're Afraid to Create 03.11.2025

I've written 11 books, but I didn't have a 10-year plan. I just got tired of my fearful mindset dictating my entire life. In my mid-30s, I threw my first bottle into the ocean—and it changed everything. In this episode, I'm sharing why you need to throw yours too. Here's the metaphor: You're on an island called "My Life," and the things you create are tiny notes...

ATG 253: Be a Rebel: Why Hope is an Act of Open Rebellion in a World Addicted to Fear 27.10.2025

A viral tweet recently claimed that 30-year-olds today can't afford what previous generations could—a house they like, a decent car, a $100K salary, and a stay-at-home spouse. Here's the truth: I was 30 in 2006 and only achieved half of that list. We had seafoam green carpet, a purple bedroom, squirrels living in our roof, a 2-door Camry with 150,000 miles, and a two-hour commute. But we...

ATG 252: The One Word That Will Sextuple Your Success (It's Not What You Think) 20.10.2025

81% of Americans want to write a book. Only 2% actually do. What's the difference between wanting and doing? One word: deadline. In this episode, I'm breaking down why deadlines are the secret weapon for finishing any goal—whether you're writing a book, getting in shape, or finally decluttering that garage. Your Peloton is collecting dust, your planner has cobwebs, and that Ninja Cr...

ATG 251: Marriage, Kids, and Snacks: 3 Soundtracks That Keep Us Sane 13.10.2025

Building a business and building a family both require one thing: being brave enough to be bad at something new. In this episode, Jenny and I talk about the soundtracks that have helped us stay sane through marriage, parenting, and every learning curve in between. From why the honeymoon should come six months in, to how we’ve learned to “not buy tickets” for each other’s anxious train rides, to th...

ATG 250: Hit the Squirrel: 4 More Marriage Secrets That Built Our 7-Figure Life 06.10.2025

Building a 7-figure business while staying married for 25 years doesn't happen by accident. In this follow-up episode, I'm sharing four more marriage secrets that have helped Jenny and me not just survive but thrive together. You'll discover why "I wouldn't bet against us" became our rallying cry when people doubted our dreams, how playing to our strengths means I han...

ATG 249: 4 Marriage Secrets That Actually Work (And Changed Our Family) 29.09.2025

After almost 25 years of marriage, my wife Jenny and I have learned a few things that actually work—not just the clichés you hear everywhere. In this episode, I'm sharing four practical "soundtracks" we use in our marriage and parenting that have made all the difference. From knowing when to pause an argument (hint: we do better with coffee) to understanding that winners actually qu...

ATG 248: I Did That! The Confidence-Building Exercise That Changes Everything 22.09.2025

Feeling overwhelmed by all your goals? You're not alone—and that's exactly why we're starting with something different. Instead of brainstorming more things to do, let's celebrate what you've already accomplished. In this episode, I'm sharing the opening lesson from my Greatest Year Ever program, including the simple "I Did That!" exercise that builds the co...

ATG 247: Big Life, Small Worries: The 8 Words That Will Change Everything 15.09.2025

I recently told someone they should print out these 8 words and carry them in their wallet (which makes me sound ancient because who has a printer anymore?) But seriously, if you only remember 8 words from me in 2025, let it be these: "Big life, small worries. Small life, big worries." Here's the thing—if you want small worries, live a life so big you don't have time to stress...

ATG 246: Mindset Reboot: The First Step to a Remarkable Life 08.09.2025

What if the formula for a remarkable life was so simple you could write it on a sticky note? In this episode, I share the exact mindset shift that took me from stuck in Atlanta traffic to building a life I love. You’ll hear the story of how I stopped blaming my commute, my boss, and my circumstances, and discovered that the cavalry I'd been waiting for was actually myself. The truth? Your tho...

ATG 245: Hope Hard, Work Hard: Why Hope Has Become Controversial (And Why You Need It Anyway) 01.09.2025

Apparently, hope is controversial now. Who knew? I've been posting about hope lately, and people have been telling me I'm tone deaf because the supply chain is broken and the economy is terrible. One of my friends literally can't be happy until the supply chain is fixed (even though he doesn't work in supply chain). When did we start tying our personal lives to global numbers w...

ATG 244: Try Again: The Two Words That Stand Between You and Your Biggest Goals 25.08.2025

There are only two words standing between you and the book you've always wanted to write, the business you want to start, and yes, even millions of dollars. Just two words. According to the University of Scranton, 92% of New Year's resolutions fail—and it's because nobody knows about these two powerful words.  Here's the thing: nothing is successful on the first attempt. Nothin...

ATG 243: Today Is An Adventure 18.08.2025

I'm going old school today—70s and 80s motivational guru style. You know those thick plastic binders with cassette tapes that made you want to run through walls? That's the energy I'm bringing. This episode is different. It's a short, highly motivational boost designed to be replayed whenever you're discouraged and need that little bit of juice. Because today isn't ju...

ATG 242: Summer Soundtracks Part 6: Throw Shorter Pity Parties 11.08.2025

Let’s end this series with one of the most powerful mindset shifts I’ve learned: Throw shorter pity parties. In the final episode of my Summer Soundtracks Series , I’m sharing why it’s okay to feel the sting of failure—but not okay to camp out in it forever. I’ll unpack the difference between processing and pity, and challenge you to stop RSVPing to every pity party you throw for yourself. Let’s t...

ATG 241: Summer Soundtracks Part 5: Growth Is the Goal, Not Comfort 04.08.2025

This one hit me right between the eyes. In Part 5 of my Summer Soundtracks Series , I’m talking about a mindset I’m still learning to believe: Growth is the goal, not comfort. It’s easy to quit when things get awkward, inconvenient, or uncomfortable. I’ve done it with goals like YouTube, and I’ve pushed through it with goals like writing my first book. Today I’ll show you why discomfort isn’t a si...

ATG 240: Summer Soundtracks Part 4: Win the Way You've Won Before 28.07.2025

In Part 4 of my Summer Soundtracks Series, I’m unpacking a simple but powerful mindset shift: Win the way you’ve won before. You’ve already succeeded at something in your life—and that win left clues. Today I’ll show you how to find them, repeat them, and bring that momentum into your next goal. Whether it’s a health goal, a career goal, or a personal one, you don’t need to reinvent the wheel. You...

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