All About the Insight

In this conversation, Kelvin Waters, an Automation Designer at Lloyds Banking Group, shares his journey in the insights field and discusses the critical role of insights in business decision-making. He emphasizes the importance of storytelling in conveying insights and the evolving landscape of data analysis, particularly with the integration of AI. Kelvin highlights the challenges faced in data c...

In this episode, Disha Kameldeep, a Senior Data Analyst at Allianz, shares her journey and insights into the importance of customer journey data in understanding consumer behavior. She discusses how Allianz integrates data analysis to provide value to customers, particularly in the insurance sector. Disha emphasizes the role of AI in analyzing customer feedback while highlighting the necessity of...

In this episode, Patrick Brennan, Strategy Director at Studio Arrete, discusses the importance of insights in business decision-making. He shares his journey, the role of insights in strategy, and the creative methods used for data collection. The conversation also covers building meaningful connections with audiences, measuring the impact of insights, and the challenges faced in applying insights...

In this episode of All About the Insight, Nina Illingworth, Director of Insight and Co-creation at ICE Creates, shares her journey and insights into the importance of behavioural science in public health. She discusses the role of insights in influencing behaviour for the better, particularly in marginalised communities. Nina emphasises the need for actionable insights and the integration of behav...

In this podcast episode, Alice Flannery, Associate Insight Director at Think Stylist, shares her journey in the field of consumer insights, discussing her experiences in both in-house and agency roles. She highlights the importance of understanding Gen Z and millennial women, the challenges of integrating insights into business practices, and the evolving role of AI in the insights industry. Alice...

In this episode of All About The Insight, Tom Saunders, Consumer Insights Lead at Energy Systems Catapult, shares his journey and insights into the importance of consumer behaviour in the energy sector. He discusses the challenges of understanding and influencing consumer behaviour, particularly among low-income and vulnerable consumers, and emphasises the need for effective evaluation of insights...

In this episode of All About the Insight, Alex Culshaw interviews Alice Bresciani, Insight Director at Yonder Consulting. They discuss Alice's journey in the insights industry, the importance of storytelling in insights, building trust with clients, and the role of insights in making better business decisions. Alice shares her experiences with embedding insights within organisations, the challenge...

In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships a...

In this episode of All About The Insights, host Alex Culshaw speaks with Catherine Foot, Director at Phoenix Insights, about her journey in the insights industry, the evolution of pensions and retirement savings, and the importance of research in understanding consumer behaviour. They discuss the challenges of communicating insights effectively, the role of data quality, and the future of the insi...

In this episode of All About The Insight, Owen Hathway, Assistant Director of Insights, Policy and Public Affairs at Sport Wales, shares his unique journey into the insights field, emphasising the importance of effective communication and the integration of insights into decision-making processes. He discusses the current setup of the insights function at Sport Wales, the challenges of measuring i...

In this episode of All About the Insights, Lucy Alexander, Director of Analytics and Insights at the Financial Times, shares her journey into the world of insights, emphasising the importance of understanding the voice of the customer and the power of insights in driving business decisions. She discusses the challenges of communicating insights effectively, the significance of data visualisation,...

In this podcast episode, freelance researcher Elli Siapkidou, Ph. D. shares her journey from academia to the insights industry, discussing the importance of data analysis and storytelling in research. She highlights the challenges and successes faced in the insights sector, particularly in relation to ESG (Environmental, Social, and Governance) research. Ellie emphasises the need for businesses to...