All About Helping Musicians Podcast

I didn't have to "imagine" what it takes to build a fanbase from scratch, it for real happened to me FOUR TIMES.  Life changes and you grow from experiences so that if you start from zero fans knowing what you know now, how would you build a fanbase for your music?  Before you worry how to build a fanbase as an artist.... would it be better to take ACTION and start showing your community love and...

 Before I break down my formula for hashtag research and picking the best hashtags for your posts; I want you to listen....  Having an Instagram Hashtag Stragegy for certain posts is essential but DON'T spam these hashtags onto everything.  I want you to have different lists for covers, freestyles, educational tutorials and DON'T use them when marketing your single / artwork / photoshoots.  My Ins...

For years, I shared videos that were too long and didn't drive enough watch time! B-O-R-I-N-G.  Then I realised that SHORTER videos work better because excitement spreads attention!  Using this concept, I found the best way to promote your music video on Youtube is NOT to post the whole thing, but in fact promoting your music video by cutting it into chunks!  So now I want to help you design a str...

What To Post On Instagram As A Musician Taken from an Instagram Live with Charley Jai htps://instagram.com/charleyjaiuk we wanted to focus on what to post on instagram as a rapper, beauty influencer, trainer podcaster, Dragonball Z lover and more. As we break down what to post on Instagram as an artist, I wanted to share some tips about selfless content, giving value to the audience and my number...

How many of you guys have  thought about releasing 1 song per week by following the Russ marketing strategy? You might even be tempted to commit to a certain day of the week or even try a 30 day beat a day challenge..... But the major mistakes that artists make when adapting the Russ strategy are a lack of preparation in graphic assets and giving up based on vanity metrics and audience interaction...

If you're trying to target EVERYBODY you'll probably reach NOBODY. When marketing your music, you need to have a specific idea of who you are talking to and why they should connect with the content. In this clip, I'll share some ideas from my upcoming ebook The 3Cs: Content, Captions, Confidence and break down the TWO types of fans X's (other artists) and O's (fans of your music) plus their variou...

Two of the most stressful periods for a musician's journey seem to fall into the buckets of Anxiety before a song release date and the Burnout once the record is available to listen to. In this deeply personal episode, I want to share some of the Coping Mechanism I've used over the years to address the triggers of anxiety BEFORE it leads to a burnout.  However, this is only MY perspective, if you...

How did you jump into the new year?  Are you focused on goal setting and figuring out new ways to make money from music 2021?  Or have you set abstract targets for yourself to reach 10,000 followers and get a blue tick verification badge?  In this video, I want to show you 3 different ways to make money singing online as a side hustle income on top of your 9-5.  The aim is to:  1) make money singi...

Friday, 18th December, 2020. 🗓 I bet you can’t WAIT to be off for the holidays from work / university?? Are you planning to CHILL and watch shitty Christmas movies🎅🏻 If you’re HUNGRY for success then the next 14 Days should be your game planning time into 2021!! 📝 In this episode, I'm sharing a 5 STEP RELEASE CALENDAR to mark out your next SIX MONTHS of singles!! Planning in the next 2 weeks ca...

What do musicians REALLY know about Facebook and Instagram Advertising? From experience, a lot of managers and artists just want Plays; no matter where in the world they come from. Please, stop throwing money down the drain with bad Facebook Ads and let's breakdown some fundamentals that will help answer the entry stage questions about Facebook Ads for Music Artists!

Last week, a singer gave me an excuse I'd never heard before WHY they couldn't create content as a musician. "I'm an introvert, all I do is sit in my studio making beats all day". After explaining how being alone is the perfect situation for filming and editing I thought about 6 different ways that both Extroverts and Introverts can succeed by breaking down how to create content as an artist. Most...

Finding a music manager who understands you can be tough. You might be wondering do I need a music manager when I can do most things myself! In this video I wanted to share some music manager tips and breakdown the musician vs music manager debate into who works harder!! Being an Artist manager can be tough because you need to have a good balance of understanding the music industry from contracts,...

How To Promote A Single In 24 Hours!! Have you ever woken up on release day and wanted to start marketing music after release but you had absolutely no clue where to start? Did you think about an announcement post in the evening or google 'how to promote new music video'? In this video I want to give you a gameplan how to promote a single in 24 hours from midnight to midnight the next day what to...

Music Marketing Mistakes That NOBODY Teaches You Nowhere throughout the process of learning to play an instrument or music lessons at school does anybody ever teach you how to market your music.  It drives me crazy how many music marketing mistakes artists make because they don't understand how to promote a single or plan a release because of all the lies that ego has taught other artists.  The fo...

Promoting a new release is all about driving maximum AWARENESS before the song comes out.  When you don't grab people's attention in the pre-release phase, anything you do on release day makes driving TRAFFIC to your new music even harder.  If you feel confused what to do before you release a song or how to announce a single there are some big DON'Ts that I've shared in this video so make sure you...

Can You Be An Artist WITHOUT Social Media?  Throughout the conversation we answer the biggest questions of all: "Do Musicians Need Social Media To Succeed?".  To dive into this question in depth, UK hip-hop duo Othasoul had the perfect answers and discussions as they are solid experts in off the grid marketing and networking without using social media.  Rappers Louis VI and Dozer Carter who make u...

Get a Musician or Celebrity idol to NOTICE You on Instagram  I bet you're wondering how to get a musician to Reply to your Comment? Or how to get your idols attention?  Full disclaimer, this tactic is for on the rise celebrities to notice you on Instagram, not neccessarily the biggest artists in the world. But the concept still applies!  The easiest way to get a musician or celebrity to reply on I...

Let's dive into the misconceptions about Spotify Pre-Save campaigns!  When executed successfully they are POWERFUL and can help you rank on the all-important RELEASE RADAR playlist (every user's individual, personalised recommended tracks which updates every Friday). BUT....not every artist is READY for a pre save campaign, they might have too small an audience and promoting can sometimes backfire...

Earn £300 to £1,000 a month extra as a singer from COLLABS and FEATURES to make money singing from the comfort of your home as a SECONDARY INCOME.  The strategy I want to share in this video is for rappers and singers who want to learn the music marketing strategies for making a living as a songwriter SEPARATELY from their main body of music.  First things first, you DO NOT have to market every fe...

If you're anything like me, you probably debate how often to post on social media and worry about posting too much or not enough!  When it comes to releasing new music, artists fall into a couple of traps that can be easily avoided by figuring out how many times a week should you post on Youtube.  In truth, there's no BEST TIME to post on Instagram, you need to test and experiment to discover your...

When you think of INFLUENCERS you immediately wonder how much crazy budget they spend on Facebook and Instagram Ads to grow so much? In this episode, I wanted to break down a formula and model I invented called the 5 By 5 Rule. Honestly, it's super easy! 5 daily tasks to help you grow by 5 followers a day. The outcome is that in 30 days you gain 150 Fans and in 7 months you reach 1,050 new followe...

In this episode I wanted to break down some of the misconceptions singers and rappers have about using Stories way more than the Feed Posts. Let's dive into a mock single release and work out which milestones should be on the Feed and which need added Context in Stories!

Too many artists get EXCITED about releasing music and PROMOTING a single before release that they forget the basic checklist to succeed. In my experience, the best way to release a single is to have a plan from the moment you write / create the song until the moment you announce new music and when fans can finally click to listen! Enjoy this pre-release checklist guys!

Quality vs Quantity is important but so is SHOWING UP everyday. Retrain the algorithm and get your fans to be clinging on to every piece of content you create.

Ever felt the pressure from others to post something every single day? At first you were PUMPED - but then you ran out of content? With this easy tactic you can turn 1 x IG Live or an hour performing in your bedroom into 1 WEEK worth of ideas!