All About Helping Musicians Podcast

This is the story of how my Soundcloud account got deleted... but then my next mixtape got my first 100K plays.   It sounds crazy but reaching your first 100000 plays isn't impossible. It takes a unified strategy of targeting both musicians and fans together in unison.    This is NOT a video teaching you how to get 100K plays with Facebook Ads, "consistency", trend chasing or any ot...

Once you figure out how to grow from 0 to 1000 fans, the next journey for your second 1,000 fans In 90 days gets a bit easier.   I’ve done the struggle and worked out how to go from 0 to 1000 fans 4 times in my life as I transitioned from a blog to a magazine, to a record label and then personal brand with a social media coaching business.    The answer to grow your fanbase isnt “po...

If you feel like musicians can’t reveal too much before releasing a song then keep watching. During the life cycle of creating the record, there are plenty of opportunities to create content ideas for musicians. Forget what you THINK you know about marketing your music before you release a song and follow this simple 4 step model that can transform the way that musicians should post on Instagram a...

In this episode of the Becoming Worldwide Podcast, the host Anwill Martinez asked me how to blow up as a rapper on TikTok.  In these best 15minutes from the episode, I wanted to share a few different ways to blow up as a rapper 2022 by using TikTok to find your audience, promoting a single and creating content. This is my take on how to blow up as a rapper 2022, so I hope this interview clip serve...

I bet every musician in the world has once asked "how often should you release singles?" to their manager or an industry label executive. The truth is every single release strategy has it's positives and negatives. By asking how often should artists release music, you're asking for someone else's subjective view instead of resting your own experiments on how to release a song. You can choose weekl...

Figuring out how to market your music in 2022 and determine the best way to promote a single can be tough. As independent artists, you need a strategy to promote a single before release and planning a social media calendar is by far the best way to market your music in 2022. How To Promote A Single Before Release: 1) Announcement Post 2) Audio Teaser 3) Concept Explanation 4) IG Live Release Party...

If you struggle setting up Facebook ads for music artists, you're not alone.  Last year I spent £125K on Instagram Ads for musicians and over hundreds of hours I kept researching how to run Facebook Ads for music streams on Spotify, Apple Music and YouTube. What I discovered were 4 key themes that gave clarity how you can use Facebook ads and Instagram ads to promote your music. If you start with...

It's tough to find content ideas for musicians when you don't know what to post on Instagram.  A lot of introverted artists panic when they have no music to release and stay silent with the excuse "I don't know what to post on Instagram". This is a formula I recommend to generate unlimited content ideas for rappers and music producers to make a plan for what to post on Instagram as an artist. 00:0...

No other music marketer would DARE tell you these secrets about how the Instagram Algorithm works! First of all, we have to take ACCOUNTABILITY for our actions and raise the excitement levels in our content.  Once you understand the algorithm is a COMPETITION between 2 posts, you begin to raise your standards. Let's talk about REACH, FREQUENCY and VIDEO performance in this clip together!

Welcome to the first ever episode of #AskAyazHow !  What you are about to hear are some snippets of one to one artist consultations that I offer rising rappers and singers to dive into ONE burning question that can create transformative results for their music career. In this debut episode, 4 wildly different artists were at various stages of growing a fanbase with the intention to promote future...

To start the year working towards your GOALS of a full-time music career, you'll need to pick between: FAME FULFILLMENT  FINANCIAL STABILITY In this episode, we dive into the choices you need to make to explode your music career in 2022.

August 2014. The year my Soundcloud got deleted. 🤬 I had to rebirth my fanbase from zero as a DJ. I lost 10K followers overnight, a couple hundred thousand plays and 6 years worth of mixes. Take a guess how long it took to grow back? On last month’s interview with @copypaste_radio I shared my secrets how to define a CONTENT STRATEGY for remix producers to quickly scale your fanbase. This are the...

Happy New Year! For the first episode of 2022, I wanted to focus on 3 productivity apps that really helped me find balance over the holidays. By removing the distractions of scrolling on social media, you can get hyper focused on DEEP WORK. 1) Enabling Screen Time Limits on social media apps TikTok, Instagram, Twitter, Facebook. Give yourself just 1 hour per day to scroll OR limit your mini-breaks...

I want to share a method to help you overcome the pressure of creating content and commit to 1 post everyday as a musician. There's a lot of debate "should you post everyday on Instagram" or "how often should I post on Instagram?" and the decision is up to you if you want to GROW or stay where you are. This video is sponsored by the good people at DistroKid. Get a discounted signup by using the li...

There are some very common mistakes musicians make when trying to promote a single or announce an album campaign. Having done consultations with dozens of artists on their social media strategy, one of the most common music industry mistakes is caused by the lack of music motivation mindset. If you look at the artists who have been dropped from labels or never reached their potential, you might wo...

Release 22 Songs In 2022!! (How to Market Your Music into 2022) This video is sponsored by the good people at DistroKid. Get a discounted signup by using the link www.distrokid.com/vip/allabouthelping Discover more about Splits by DistroKid here: https://distrokid.com/teams   Is it possible to put out multiple singles, an EP plus an album in 1 year? Let's game plan for next year by breaking down a...

 Imagine what would happen if radio DJ's and Twitch streamers STOPPED PROMOTING radio content on Instagram Stories and instead tried some of these radio show content ideas? What if they started EXPLAINING WHY it's worth listening to their live radio content! If you're wondering how to make a successful radio show, this is the fundamental step to get the audience INVOLVED in the show itself with so...

There are a lot of different ways to money as a music producer in 2021.... BUT most artists automatically think about getting FAMOUS and creating a desire for touring and attracting millions of streams. In this video, I'm going to show you 3 ways to make money by building a weekly schedule for: 1) Leasing Beats (Mondays and Wednesdays) 2) Creating Beat Placements (Thursdays and Fridays) 3) Produci...

 Stop falling into the trap of promoting your own music and discover 4 easy content ideas for artists in this video.  Almost all successful artists have defined their content pillars for social media and stick to similar categories of Fashion / Beauty / Entertainment / Sports outside their music promotion.  If you're stuck wondering what successful artists or musicians should post on social media...

If I Managed An Artist's Weekly Single, I'd give them the best music marketing ideas to define 7 days of posts for their social media channels. If you're wondering how to promote a single in 2021, then try this one week music marketing plan. This video is sponsored by the kind folks at DistroKid. For being part of the All About Helping family, you can earn a 7% discount on your first year’s member...

How To Stay Motivated In Your Music Career If you want to call this a musician motivational video go ahead, for me it's my truth. This is what drives me everyday to NEVER GIVE UP and avoid taking my foot off the gas. The secret sauce how to stay motivated as a rapper or music producer is to STOP looking at Likes, Views, Followers and keep create dope content! If you're prepared to make your best m...

HUGE thanks to Sonya Barlow for inviting me as a guest onto her BBC Asian Network show 'The Everyday Hustle'.  We spoke about how I started the All About Helping social media marketing agency and touched on some of my best music marketing strategies for 2021.  Whether you want to grow a personal brand on Instagram, Twitter, Youtube or TikTok, the social media music marketing strategies always rela...

As a rapper or singer, have you ever considered the song a week challenge like Russ or done something lowkey as an Instagram-only to release weekly freestyles?  Sharing a rap freestyle, acoustic cover or song a week can be a powerful to get your audience hyped to hear new original music from you in the future.  Don't miss this video as I am giving away my own song a week challenge strategy to rele...

Do you struggle with music marketing strategies with content ideas for musicians?  A lot of artists find it impossible to figure out what musicians should post on Instagram but these 2 methods are unbelievably simple.  The secret to creating content ideas for musicians is to film EVERYDAY whether you're playing new creative ideas / pitching to radio stations and blogs or promoting a new release. ...

One Way To 10X Your Likes And Comments The #1 move that taught me how to get better engagement on Instagram was the moment I figured out what musicians like you need to put in your Instagram captions. By learning how to write great Instagram captions, I changed my business from EDUCATION to INSPIRATION and realised how to write better Instagram captions with EMOTION. Think about your birthday or a...